Case

De Customer Journey rond een Eventbezoek aan Station Bergweg

Rating

Sold

Pages

Grade

8-9

Uploaded on

29-05-2025

Written in

2024/2025

De uitgewerkte case beschrijft de customer journey van een bezoeker aan een evenement van Station Bergweg, met focus op beslisgedrag, ervaringen en loyaliteit rondom de aankoop van een uitgaansticket.

Institution

Course

Content preview

Customer Journey: Aankoop van
een Uitgaansticket Ik kijk naar de locatie,
omdat dit invloed heeft Ik ontvang een bevestigingsmail en
op de sfeer en de voeg het ticket toe aan mijn
bereikbaarheid. telefoon.

Twijfel over de prijs, locatie of het
weer kan ervoor zorgen dat ik de
Ik be
aankoop uitstel of helemaal niet
doe. outf
besp
Ik zie een evenement op
Instagram of TikTok, vaak via
advertenties of posts van Ik koop het ticket
vrienden. Ik vraag aan vrienden of online via een
officiële
ze mee willen en overleg
ticketwebsite.
over de opties.

Een vriend of vriendin
vertelt enthousiast
over een evenement. Ik vergelijk de Als een evenement snel
ticketprijzen en uitverkocht is, kan dit leiden tot
teleurstelling of moet ik een
Er zijn veel evenementen, zoek naar early
duurder ticket kopen.
waardoor het lastig kan zijn bird-kortingen of
om te kiezen. Dit kan leiden groepsdeals
tot keuzestress. Ik overleg nog een laatste
Ik bekijk de line-up en keer met vrienden voordat ik
check of mijn de beslissing maak.

favoriete artiesten
Ik krijg een nieuwsbrief
optreden.
van een club of festival
met nieuwe feesten.

AWARENESS CONSIDERATION PURCHASE

Report Copyright Violation

Written for

Institution: Hogeschool Rotterdam (HR)
Study: Communicatie
Course: Customer Experience Management CEM

Document information

Uploaded on: May 29, 2025
Number of pages: 1
Written in: 2024/2025
Type: CASE
Professor(s): Haanschoten-den dulk, b.g.
Grade: 8-9

Subjects

customer journey
aankoopgedrag
klanttevredenheid
klantloyaliteit

$6.62

Get access to the full document:

Written by students who passed

Immediately available after payment

Read online or as PDF

Get to know the seller

mayarosa

Get to know the seller

mayarosa Hogeschool Rotterdam

View profile

Sold

Member since

1 year

Number of followers

Documents

Last sold

0.0

0 reviews

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Frequently asked questions

Can't I just make this for free with AI?

AI tools give you vast, general information. They don't know your course, your professor, or what actually gets asked in your exam. This document was written by a fellow student who understood the nuances of exactly this course and passed it. You get focused, curated study material, not a generic starting point you still have to rework.

Is this document still relevant for my course?

Every document shows the academic year, the linked textbook, and the institution, so you can check upfront whether it matches your course. Take a look at the free preview too to see if it fits.

What if the document isn't what I hoped?

No worries! If you change your mind within 14 days of purchase and have not downloaded the document yet, you will get a refund. Your purchase is completely risk-free.

Who am I buying these notes from?

Stuvia is a marketplace: you buy directly from the student who created the document. Stuvia handles payment securely and backs every purchase with the free exchange guarantee, so you never take on any risk.

Will I be stuck with a subscription?

No. You pay $6.62 once for this document and nothing more. No subscription, no auto-renewal, no fine print.

What do I get when I buy this document?

You get a PDF that is available immediately after payment. You can read the document online or download it, and it stays accessible through your profile indefinitely.

Can Stuvia be trusted?

4.6 stars on Google and Trustpilot from over 2,000 reviews. In the past 30 days 32257 documents were sold through Stuvia internationally. And we have been doing this for 16 years now. Every document also shows its rating and how many times it has been sold.

De Customer Journey rond een Eventbezoek aan Station Bergweg

Content preview

Written for

Document information

Subjects

Get to know the seller

Why students choose Stuvia

Created by fellow students, verified by reviews

Didn't get what you expected? Choose another document

Pay as you like, start learning right away

Working on your references?

Frequently asked questions

Can't I just make this for free with AI?

Is this document still relevant for my course?

What if the document isn't what I hoped?

Who am I buying these notes from?

Will I be stuck with a subscription?

What do I get when I buy this document?

Can Stuvia be trusted?