BMGT 350 Final Review UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Which type of consumer products are frequently purchased with little planning, little comparison
or shopping effort, and low customer involvement?
A. Capital products
B. Shopping products
C. Industrial products
D. Specialty products
E. Convenience products - CORRECT ANSWER - E. Convenience Products
When manufacturers launch products using their own brand names, which sponsorship option
are they using?
A. National branding
B.Distributor branding
C. Co-branding
D. Private branding
E. Store branding - CORRECT ANSWER - A. National branding
Which of the following statements is true regarding managing service quality?
A. Unlike product quality, service quality will always vary.
B. Service quality is easier to define and judge than product quality.
C. Service recovery is unimportant in managing service quality.
D. Setting standards is not important in delivering service quality.
E. Customer retention is not related to service quality. - CORRECT ANSWER - A. Unlike
product quality, service quality will always vary.
,The quality of services depends on who provides them as well as when, where, and how they are
provided. Which characteristic of services does this describe?
A. Intangibility
B. Perishability
C. Tangibility
D. Variability
E. Inseparability - CORRECT ANSWER - D. Variability
Which of the following is considered part of an augmented product rather than that of an actual
product or core customer value?
A. Design
B. Product features
C. Brand name
D. Packaging
E. Warranty - CORRECT ANSWER - E. Warranty
If a company adds a new product line to its existing portfolio, it has increased its _________.
A. product line length
B. product mix width
C. product mix depth
D. product support services
E. product mix consistency - CORRECT ANSWER - B. product mix width
Which of the following statements is true regarding packaging?
A. Packaging does not impact product safety.
B. Packaging can be an important part of a brand's identity.
C. Packaging does not influence the consumer buying decision.
D. Packaging is not an important consideration in product strategy.
, E. Packaging is not used to gain a competitive advantage. - CORRECT ANSWER - B.
Packaging can be an important part of a brand's identity.
Nailit Cosmetics is advertising its newest line of nail polishes. Nailit is selling the products in
specially designed bottles that make application easier, made from a non-toxic, water-based nail
polish with amazing summer colors. Which of the following is a core customer value for Nailit's
line of polishes?
A. The products' revolutionary packaging
B. The Nailit brand
C. The desire to have beautiful nails
D. The non-toxic properties of the products
E. The natural ingredients - CORRECT ANSWER - C. The desire to have beautiful nails
Which brand dimension is defined as how consumers feel a brand meets their needs?
A. Esteem
B. Differentiation
C. Knowledge
D. Equity
E. Relevance - CORRECT ANSWER - E. Relevance
Kroger sponsors such brands as Private Selection, Heritage Farm, and Simple Truth. Kroger does
not manufacture any of these products. Which type of brand sponsorship is Kroger using?
A. A manufacturer's brand
B. A private brand
C. A co-brand
D. A national brand
E. A licensed brand - CORRECT ANSWER - B. A private brand
Which of the following correctly defines a product?
A. Products are only tangible objects offered to a market to satisfy a want or need.
ACTUAL Exam Questions and CORRECT
Answers
Which type of consumer products are frequently purchased with little planning, little comparison
or shopping effort, and low customer involvement?
A. Capital products
B. Shopping products
C. Industrial products
D. Specialty products
E. Convenience products - CORRECT ANSWER - E. Convenience Products
When manufacturers launch products using their own brand names, which sponsorship option
are they using?
A. National branding
B.Distributor branding
C. Co-branding
D. Private branding
E. Store branding - CORRECT ANSWER - A. National branding
Which of the following statements is true regarding managing service quality?
A. Unlike product quality, service quality will always vary.
B. Service quality is easier to define and judge than product quality.
C. Service recovery is unimportant in managing service quality.
D. Setting standards is not important in delivering service quality.
E. Customer retention is not related to service quality. - CORRECT ANSWER - A. Unlike
product quality, service quality will always vary.
,The quality of services depends on who provides them as well as when, where, and how they are
provided. Which characteristic of services does this describe?
A. Intangibility
B. Perishability
C. Tangibility
D. Variability
E. Inseparability - CORRECT ANSWER - D. Variability
Which of the following is considered part of an augmented product rather than that of an actual
product or core customer value?
A. Design
B. Product features
C. Brand name
D. Packaging
E. Warranty - CORRECT ANSWER - E. Warranty
If a company adds a new product line to its existing portfolio, it has increased its _________.
A. product line length
B. product mix width
C. product mix depth
D. product support services
E. product mix consistency - CORRECT ANSWER - B. product mix width
Which of the following statements is true regarding packaging?
A. Packaging does not impact product safety.
B. Packaging can be an important part of a brand's identity.
C. Packaging does not influence the consumer buying decision.
D. Packaging is not an important consideration in product strategy.
, E. Packaging is not used to gain a competitive advantage. - CORRECT ANSWER - B.
Packaging can be an important part of a brand's identity.
Nailit Cosmetics is advertising its newest line of nail polishes. Nailit is selling the products in
specially designed bottles that make application easier, made from a non-toxic, water-based nail
polish with amazing summer colors. Which of the following is a core customer value for Nailit's
line of polishes?
A. The products' revolutionary packaging
B. The Nailit brand
C. The desire to have beautiful nails
D. The non-toxic properties of the products
E. The natural ingredients - CORRECT ANSWER - C. The desire to have beautiful nails
Which brand dimension is defined as how consumers feel a brand meets their needs?
A. Esteem
B. Differentiation
C. Knowledge
D. Equity
E. Relevance - CORRECT ANSWER - E. Relevance
Kroger sponsors such brands as Private Selection, Heritage Farm, and Simple Truth. Kroger does
not manufacture any of these products. Which type of brand sponsorship is Kroger using?
A. A manufacturer's brand
B. A private brand
C. A co-brand
D. A national brand
E. A licensed brand - CORRECT ANSWER - B. A private brand
Which of the following correctly defines a product?
A. Products are only tangible objects offered to a market to satisfy a want or need.
