BMGT372 final UPDATED ACTUAL Exam Questions and CORRECT Answers

BMGT372 final UPDATED ACTUAL
Exam Questions and CORRECT Answers
Marketing focuses on the __________ area of the supply chain:
a) Cost
b) Downstream
c) Productivity
d) Logistics

e) Upstream - CORRECT ANSWER - b) downstream


Marketing plays a critical role in driving the actions of a company's supply chain because it:
a) Defines how to create customer value
b) Customizes products
c) Defines a brand
d) Works with operations

e) None of the above - CORRECT ANSWER - a) defines how to create customer value


Distinguishing one market/customer from another is known as:
a) Distribution channels
b) Supplier relationship management
c) Market segmentation
d) Bullwhip effect

e) Customer relationship management - CORRECT ANSWER - c) Market Segmentation


____________ looks at an entire market as having the same characteristics:
a) Value marketing
b) Segment marketing
c) Service marketing

,d) One-on-one marketing

e) Mass marketing - CORRECT ANSWER - e) mass marketing


Target marketing recognizes customer:
a) Operations
b) Diversity
c) Service
d) Homogeneity

e) All of the above - CORRECT ANSWER - b) diversity


In the evolution of marketing, the selling concept emerged because of:
a) Improved coordination between supply chain partners
b) Reducing inventory across the supply chain
c) Increased competition in the marketplace
d) Segmenting customers/markets

e) All of the above - CORRECT ANSWER - c) increased competition in the marketplace


The history of marketing involves three major perspectives, including:
a) Production
b) Selling
c) Marketing
d) All of the above

e) None of the above - CORRECT ANSWER - d) all of the above


In the evolution of marketing, the marketing concept focuses on:
a) Standardization
b) Selling
c) Relationships with customers

,d) Costs

e) None of the above - CORRECT ANSWER - c) relationships with customers


Creating successful and multiple exchanges with customers is termed:
a) Transactional marketing
b) Relational marketing
c) Selling concept
d) Marketing concept

e) None of the above - CORRECT ANSWER - a) transactional marketing


The most important factor that contributed to empowering customers was:
a) Customer relationship management
b) Internet
c) Globalization
d) Standardization

e) a and b - CORRECT ANSWER - b) internet


The category in the marketing mix that relates most to quality and packaging is:
a) Product
b) Place
c) Price
d) Promotion

e) None of the above - CORRECT ANSWER - a) product


The place category in the marketing mix relates to:
a) Quality and packaging
b) Market coverage
c) Pricing

, d) Sourcing

e) Product visibility - CORRECT ANSWER - b) market coverage


A company's supply chain contributes to its success because it can provide more ______ to a
customer than a competing supply chain:
a) Risk
b) Value
c) Products
d) Transactions

e) a and b - CORRECT ANSWER - b) value


An individual who purchases a product for individual needs is known as:
a) Supplier
b) Retailer
c) End customer/consumer
d) Wholesaler

e) Manufacturer - CORRECT ANSWER - c) end customer/consumer


From a total SCM perspective, a __________ can be at any step of the supply chain.
a) Supplier
b) Retailer
c) Channel partner
d) Wholesaler

e) Customer - CORRECT ANSWER - e) customer


A __________ customer strategy focuses on minimal product customization:
a) Customized
b) Niche