1|Page
2025 GB 350 Final Exam from the
University of Mississippi (Ole Miss)
with Professor Casico, featuring
300 accurate and verified questions
covering marketing principles,
consumer behavior, market
strategy, and branding.
Magic makers sell Childress magician kits. Each magic kit comes with paper
instructions and how to guides for magic tricks to help customers make the
most of their experience with the company's products. Customers can also
watch magic makers YouTube videos to see magic trick demonstrations.
,2|Page
Magic makers is trying to optimize what customer process?
......answer.....Advocacy
Many Amazon sellers offer two different ways for customers to purchase
products: a one time purchase or a monthly subscription at a discounted
rate. What customer stage would the subscription option be seeking to
optimize? ......answer.....Retention
Which of the following is an overall goal of marketing? Please select all that
apply ......answer.....-exchange value
-meet organizational objectives
The dyrt offers a campground finder app for avid campers. The company
focuses on determining and optimizing what app features matter the most to
,3|Page
their users. In addition, the founder, Sara smith, offers $400 bonuses per
quarter to any employee who uses the app and provides a field report with
recommendations for optimizing the user experience. What kind of
orientation/philosophy does Dyrt have? ......answer.....Societal marketing
Vivint is a company that sells solar panels for home energy sourcing and
management. Over the past few years, customers complained that the
company's salespeople were engaging in aggressive promotion to sell the
products instead of truly helping customers. For example, vivint sold a 25
year old solar panel contract to a 91 year old woman who died a month after
the contract was signed. What type of orientation/philosophy do these
complaints describe? ......answer.....Sales
Companies with production orientation/philosophies tend to focus on what
they do well instead of considering customer preferences. ......answer.....False
, 4|Page
Which of the following is an obstacle that organizations with societal
ordinations might face? Select all that apply ......answer.....Meeting customer
performance expectations, justifying premium prices
Organizations who win the prestigious baldrige award are recognized for
approaching marketing with a __________ perspective ......answer.....Total
business
A clothing store employee is helping a customer choose a professional outfit
for an upcoming interview. While talking about the items she recommends,
the employee focuses on the benefits that customer can get from wearing the
outfit-not worrying about wrinkled clothing and being able to wear it during
any weather season- instead of simply listing product features- material type
2025 GB 350 Final Exam from the
University of Mississippi (Ole Miss)
with Professor Casico, featuring
300 accurate and verified questions
covering marketing principles,
consumer behavior, market
strategy, and branding.
Magic makers sell Childress magician kits. Each magic kit comes with paper
instructions and how to guides for magic tricks to help customers make the
most of their experience with the company's products. Customers can also
watch magic makers YouTube videos to see magic trick demonstrations.
,2|Page
Magic makers is trying to optimize what customer process?
......answer.....Advocacy
Many Amazon sellers offer two different ways for customers to purchase
products: a one time purchase or a monthly subscription at a discounted
rate. What customer stage would the subscription option be seeking to
optimize? ......answer.....Retention
Which of the following is an overall goal of marketing? Please select all that
apply ......answer.....-exchange value
-meet organizational objectives
The dyrt offers a campground finder app for avid campers. The company
focuses on determining and optimizing what app features matter the most to
,3|Page
their users. In addition, the founder, Sara smith, offers $400 bonuses per
quarter to any employee who uses the app and provides a field report with
recommendations for optimizing the user experience. What kind of
orientation/philosophy does Dyrt have? ......answer.....Societal marketing
Vivint is a company that sells solar panels for home energy sourcing and
management. Over the past few years, customers complained that the
company's salespeople were engaging in aggressive promotion to sell the
products instead of truly helping customers. For example, vivint sold a 25
year old solar panel contract to a 91 year old woman who died a month after
the contract was signed. What type of orientation/philosophy do these
complaints describe? ......answer.....Sales
Companies with production orientation/philosophies tend to focus on what
they do well instead of considering customer preferences. ......answer.....False
, 4|Page
Which of the following is an obstacle that organizations with societal
ordinations might face? Select all that apply ......answer.....Meeting customer
performance expectations, justifying premium prices
Organizations who win the prestigious baldrige award are recognized for
approaching marketing with a __________ perspective ......answer.....Total
business
A clothing store employee is helping a customer choose a professional outfit
for an upcoming interview. While talking about the items she recommends,
the employee focuses on the benefits that customer can get from wearing the
outfit-not worrying about wrinkled clothing and being able to wear it during
any weather season- instead of simply listing product features- material type
