SOLUTION MANUAL
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
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, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
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of this book
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2 Choosing a research topic and developing your research proposal
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3 Critically reviewing the literature
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4 Understanding research philosophy and approaches to theory development27
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5 Formulating the research design gu gu gu 32
6 Negotiating access and research ethics gu gu gu gu 36
7 Selecting samples gu 40
8 Utilising secondary data
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9 Collecting data through observation gu gu gu 48
10 Collecting primary data using research interviews and research diaries
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11 Collecting primary data using questionnaires
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12 Analysing data quantitatively gu gu 63
13 Analysing data qualitatively gu gu 68
14 Writing and presenting your project report
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Appendix 75
1 Research project assignment gu gu 75
2 Group poster research project assignment
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3 Research proposal assignmentgu gu 84
4 Additional cases on the companion website gu gu gu gu gu 89
4
© Pearson Education Limited 2019
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, INTRODUCTION
An overview of the instructors’ manual
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This instructors’ manual provides commentary for the eighth edition of the textbook Researc
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h Methods for Business Students. The commentary is on a chapter by chapter basis and includes:
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chapter learning outcomes; gu gu
summary of the content; gu gu gu
comments on likely student reactions and possible use of materials; gu gu gu gu gu gu gu gu gu
ideas for students’ preparatory work; gu gu gu gu
suggestions for delivery in the classroom; gu gu gu gu gu
ideas for students’ follow-up work. gu gu gu gu
In addition, we have included a copy of a research project assignment, a group research pro
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jectposter assignment and a copy of a dissertation proposal assignment as appendices.
u
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Research Methods for Business – an overview of the eighth edition gu gu gu gu gu gu gu gu gu gu
Pedagogic features g u
The over- gu
riding purpose of Research Methods for Business Students is to help undergraduate and postgraduat
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e students and students on professional courses to undertake research. Each chapterdeals wi
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th a part of the research process and discusses the ideas, techniques and methods using aslittle ja
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rgon as is possible. Tables, checklists and diagrams are used to aid this discussion. Wherenew t
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erms are introduced for the first time, they are shown in bold, and a definition or explanation fol
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lows shortly afterwards. They are also listed with a brief definition in the glossary. The appl
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ication of appropriate information technology is considered, in most instances as an integralp
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art of the text. Chapters have been cross-
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referenced as appropriate, and an index is provided tohelp students find their way around the
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book.
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Focus on student research boxes are included within the text of each chapter. These are basedo
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n actual research projects, undertaken by students, in which points made in the text are illus
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trated. In many instances, these worked examples illustrate possible pitfalls students may c
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ome across while undertaking their research. Where a pitfall has been illustrated, it will, it is
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hoped, help your students avoid making the same mistake. Further illustrations are provide
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d byfocus on management research and research in the news boxes.
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Focus on management research boxes discuss recent research in business and management. Th
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ese are normally derived from refereed academic journal articles, and students are likely to bea
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ble to download the actual articles from online databases at their university.
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Focus on research in the news boxes provide topical news articles that illustrate pertinent resea
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rch-
related issues. All these will help students to understand the technique or idea and to assess i
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5
© Pearson Education Limited 2019
gu gu gu gu
, ts suitability or appropriateness to their research. Boxed checklists provide students withfurther
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focussed guidance for their own research.
u gu gu gu gu gu
6
© Pearson Education Limited 2019
gu gu gu gu
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
gu gu gu gu
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
gu g u gu gu gu gu gu gu
of this book
gu gu 15
2 Choosing a research topic and developing your research proposal
gu gu gu gu gu gu gu gu 19
3 Critically reviewing the literature
gu gu gu 23
4 Understanding research philosophy and approaches to theory development27
gu gu gu gu gu gu gu
5 Formulating the research design gu gu gu 32
6 Negotiating access and research ethics gu gu gu gu 36
7 Selecting samples gu 40
8 Utilising secondary data
gu gu 44
9 Collecting data through observation gu gu gu 48
10 Collecting primary data using research interviews and research diaries
gu gu gu gu gu gu gu gu 54
11 Collecting primary data using questionnaires
gu gu gu gu 59
12 Analysing data quantitatively gu gu 63
13 Analysing data qualitatively gu gu 68
14 Writing and presenting your project report
gu gu gu gu gu 72
Appendix 75
1 Research project assignment gu gu 75
2 Group poster research project assignment
gu gu gu gu 80
3 Research proposal assignmentgu gu 84
4 Additional cases on the companion website gu gu gu gu gu 89
4
© Pearson Education Limited 2019
gu gu gu gu
, INTRODUCTION
An overview of the instructors’ manual
gu gu gu gu gu
This instructors’ manual provides commentary for the eighth edition of the textbook Researc
gu gu gu gu gu gu gu gu gu gu gu gu
h Methods for Business Students. The commentary is on a chapter by chapter basis and includes:
gu gu gu gu gu gu gu gu gu gu gu gu gu gu gu
chapter learning outcomes; gu gu
summary of the content; gu gu gu
comments on likely student reactions and possible use of materials; gu gu gu gu gu gu gu gu gu
ideas for students’ preparatory work; gu gu gu gu
suggestions for delivery in the classroom; gu gu gu gu gu
ideas for students’ follow-up work. gu gu gu gu
In addition, we have included a copy of a research project assignment, a group research pro
gu gu gu gu gu gu gu gu gu gu gu gu gu gu gu
jectposter assignment and a copy of a dissertation proposal assignment as appendices.
u
g gu gu gu gu gu gu gu gu gu gu gu
Research Methods for Business – an overview of the eighth edition gu gu gu gu gu gu gu gu gu gu
Pedagogic features g u
The over- gu
riding purpose of Research Methods for Business Students is to help undergraduate and postgraduat
gu gu gu gu gu gu gu gu gu gu gu gu gu
e students and students on professional courses to undertake research. Each chapterdeals wi
gu gu gu gu gu gu gu gu gu gu gu u
g gu
th a part of the research process and discusses the ideas, techniques and methods using aslittle ja
gu gu gu gu gu gu gu gu gu gu gu gu gu gu gu u
g gu
rgon as is possible. Tables, checklists and diagrams are used to aid this discussion. Wherenew t
gu gu gu gu gu gu gu gu gu gu gu gu gu gu u
g gu
erms are introduced for the first time, they are shown in bold, and a definition or explanation fol
gu gu gu gu gu gu gu gu gu gu gu gu gu gu gu gu gu
lows shortly afterwards. They are also listed with a brief definition in the glossary. The appl
gu gu gu gu gu gu gu gu gu gu gu gu gu gu gu
ication of appropriate information technology is considered, in most instances as an integralp
gu gu gu gu gu gu gu gu gu gu gu gu u
g
art of the text. Chapters have been cross-
gu gu gu gu gu gu gu
referenced as appropriate, and an index is provided tohelp students find their way around the
gu gu gu gu gu gu gu gu u
g gu gu gu gu gu gu
book.
gu
Focus on student research boxes are included within the text of each chapter. These are basedo
gu gu gu gu gu gu gu gu gu gu gu gu gu gu gu u
g
n actual research projects, undertaken by students, in which points made in the text are illus
gu gu gu gu gu gu gu gu gu gu gu gu gu gu gu
trated. In many instances, these worked examples illustrate possible pitfalls students may c
gu gu gu gu gu gu gu gu gu gu gu gu
ome across while undertaking their research. Where a pitfall has been illustrated, it will, it is
gu gu gu gu gu gu gu gu gu gu gu gu gu gu gu
hoped, help your students avoid making the same mistake. Further illustrations are provide
gu gu gu gu gu gu gu gu gu gu gu gu gu
d byfocus on management research and research in the news boxes.
gu u
g gu gu gu gu gu gu gu gu gu
Focus on management research boxes discuss recent research in business and management. Th
gu gu gu gu gu gu gu gu gu gu gu gu
ese are normally derived from refereed academic journal articles, and students are likely to bea
gu gu gu gu gu gu gu gu gu gu gu gu gu gu u
g
ble to download the actual articles from online databases at their university.
gu gu gu gu gu gu gu gu gu gu gu
Focus on research in the news boxes provide topical news articles that illustrate pertinent resea
gu gu gu gu gu gu gu gu gu gu gu gu gu gu
rch-
related issues. All these will help students to understand the technique or idea and to assess i
gu gu gu gu gu gu gu gu gu gu gu gu gu gu gu gu
5
© Pearson Education Limited 2019
gu gu gu gu
, ts suitability or appropriateness to their research. Boxed checklists provide students withfurther
gu gu gu gu gu gu gu gu gu gu gu u
g g
focussed guidance for their own research.
u gu gu gu gu gu
6
© Pearson Education Limited 2019
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