ANSWERS
Pharmaceuticals are arguably the most socially important healthcare product. -
Answer-True
Pharmaceutical development is a high-risk undertaking, in which many promising
leads prove disappointing. - Answer-True
Pharmaceutical sales are highest in which geographic regions? - Answer-The U.S.,
Western Europe, and Japan.
The U.S. accounts for about ______ of the world's pharmaceutical revenues. -
Answer-50%
What event has fueled recent growth in the pharmaceutical industry? - Answer-
Population growth and increased life expectancies.
According to your manual, what describes the predicted relationship between
pharmaceutical companies and genomic research facilities? - Answer-Partnerships
between them will not prove immediately profitable.
Prescription drug therapy is not cost-effective for insurance companies and
insurance providers. - Answer-False
The high price of healthcare is explained by the high price of medicines. - Answer-
False
One of the oldest and least effective pharmaceutical marketing techniques is DTC
(direct-to-consumer) advertising. - Answer-False
What influences the number of districts in a region? - Answer-The regions population
What is an example of the regionalization of healthcare delivery systems? - Answer-
California and Florida have different prescription reimbursement policies.
The heart of a pharmaceutical sales team is the Regional Manager. - Answer-False
Most District Managers (DMs) did not start as representatives. - Answer-False
How many territories are in a typical district? - Answer-8 to 12
What is the most effective method for grabbing market share? - Answer-Comparative
selling.
Pharmaceutical reps mainly visit pharmacies. - Answer-False
, It usually takes about 1-2 calls to a physician before he/she commits to prescribing
your product. - Answer-False
The pharmacist may dispense a product other than what the physician prescribed. -
Answer-True
Which of the following would classify as Payers - Employers, patients, pharmacists,
or physicians? - Answer-Employers.
How would you define ethical pharmaceutical companies? - Answer-Ones that
research and develop novel drugs.
One of the most disappointing results of the pharmaceutical Industry's continued
investment in R&D is the few new drugs being approved and in development. -
Answer-False
Thanks to modern medicines, how long are people newly diagnosed with HIV
expected to live? - Answer-Another 50 years.
How much has the average American lifespan increased since 1890? - Answer-
Almost 30 years
What is a treatment group? - Answer-A group of patients assigned to receive a
specified treatment.
What is the main difference between a blinded and a double-blinded study? -
Answer-In a double blind study, neither the study staff nor the study participants
know which subjects are in the experimental group and which are in the control
group.
What does asymptomatic mean? - Answer-Not exhibiting signs or symptoms.
What term denotes the study of bodily functions (as opposed to structures)? -
Answer-Physiology.
In its broadest definition, a drug is any substance that produces a physical or
psychological change in the body. - Answer-True
How does the Federal Food, Drug and Cosmetic Act (FFDCA) define a drug? -
Answer-Any substance intended for use in the diagnosis, cure, mitigation, treatment,
or prevention of disease, or a substance other than food intended to affect the
structure or function of the body.
Most of the body's required vitamins must be taken from outside the body. - Answer-
True
ADME testing measures the rate at which the body absorbs the drug, distributes it to
the organs necessary to produce the desired effect, metabolizes it into waste
material, and then excretes it from the body. - Answer-True