BUAD 332 EXAM 3 QUESTIONS AND
CORRECT ANSWERS ALREADY
PASSED
Traditional brick-and-mortar companies that have added online marketing to their
operations - Answer-Click-and-mortar companies
When consumers look for products in the stores, and then buy them online from
Amazon or other companies - Answer-Showrooming
Businesses using B2B Web sites, e-mail, online catalogs, online trading networks, and
other online resources to reach new business customers, serve current customers more
effectively, and obtain buying efficiencies and better prices - Answer-Business-to-
Business online marketing
Online exchanges of goods and information between final consumers - Answer-
Consumer-to-Consumer online marketing
Offer marketplaces to buy or exchange goods - Answer-Auction sites
Facilitate information interchanges - Answer-Blogs and Forums
What is an example of a company that used social media to manage customers and its
reputation - Answer-GM
Designed to build customer goodwill, collect customer feedback, and supplement other
sales channels, rather than to sell the company's products directly - Answer-Corporate
web sites
Corporate web sites are an example of what? - Answer-Public Relations
A web site that engages consumers in interactions that move them closer to a direct
purchase or other marketing outcome - Answer-Marketing web sites
Marketing web sites are an example of what? - Answer-Direct marketing
, What do critics of direct marketing worry about? - Answer-Marketers knowing TOO
much about consumers
What happens if marketers don't prevent privacy abuse? - Answer-Legislators may step
in
What is the narrow definition of a Price? - Answer-price is the amount of money charged
for a product or service
What is the broad definition of a Price? - Answer-price is the sum of all the values that
consumers exchange for the benefits of having or using the product or service
What is an example of 2 things costing the same and not having the same price? -
Answer-Clark boots from Amazon vs. from Dillard's
What are the 4 Internal Factors that affect the Pricing Decisions? - Answer-Marketing
objectives, Marketing mix strategies, Costs, Organizational considerations
What are the 3 External Factors that affect the Pricing Decisions? - Answer-Nature of
the market and demand, Competition, Other environmental factors (economy,
government, resellers, social concerns)
What are the 4 Marketing Objectives? - Answer-Survival, Current Profit Maximization,
Market Share Leadership, Product Quality Leadership
Marketing Object about Low prices hoping to increase demand - Answer-Survival
Marketing Objective about Chose the price that produces the maximum current profit -
Answer-Current Profit Maximization
Marketing Objective about low as possible prices to become the market share leader -
Answer-Market Share Leadership
Marketing Objective about high prices to cover higher performance quality and R&D -
Answer-Product Quality Leadership
What is an example of Product Quality Leadership? - Answer-Pharmaceuticals
Costs that don't
vary with sales or
production levels - Answer-Fixed Costs
Costs that do vary
directly with the
level of production - Answer-Variable Costs
CORRECT ANSWERS ALREADY
PASSED
Traditional brick-and-mortar companies that have added online marketing to their
operations - Answer-Click-and-mortar companies
When consumers look for products in the stores, and then buy them online from
Amazon or other companies - Answer-Showrooming
Businesses using B2B Web sites, e-mail, online catalogs, online trading networks, and
other online resources to reach new business customers, serve current customers more
effectively, and obtain buying efficiencies and better prices - Answer-Business-to-
Business online marketing
Online exchanges of goods and information between final consumers - Answer-
Consumer-to-Consumer online marketing
Offer marketplaces to buy or exchange goods - Answer-Auction sites
Facilitate information interchanges - Answer-Blogs and Forums
What is an example of a company that used social media to manage customers and its
reputation - Answer-GM
Designed to build customer goodwill, collect customer feedback, and supplement other
sales channels, rather than to sell the company's products directly - Answer-Corporate
web sites
Corporate web sites are an example of what? - Answer-Public Relations
A web site that engages consumers in interactions that move them closer to a direct
purchase or other marketing outcome - Answer-Marketing web sites
Marketing web sites are an example of what? - Answer-Direct marketing
, What do critics of direct marketing worry about? - Answer-Marketers knowing TOO
much about consumers
What happens if marketers don't prevent privacy abuse? - Answer-Legislators may step
in
What is the narrow definition of a Price? - Answer-price is the amount of money charged
for a product or service
What is the broad definition of a Price? - Answer-price is the sum of all the values that
consumers exchange for the benefits of having or using the product or service
What is an example of 2 things costing the same and not having the same price? -
Answer-Clark boots from Amazon vs. from Dillard's
What are the 4 Internal Factors that affect the Pricing Decisions? - Answer-Marketing
objectives, Marketing mix strategies, Costs, Organizational considerations
What are the 3 External Factors that affect the Pricing Decisions? - Answer-Nature of
the market and demand, Competition, Other environmental factors (economy,
government, resellers, social concerns)
What are the 4 Marketing Objectives? - Answer-Survival, Current Profit Maximization,
Market Share Leadership, Product Quality Leadership
Marketing Object about Low prices hoping to increase demand - Answer-Survival
Marketing Objective about Chose the price that produces the maximum current profit -
Answer-Current Profit Maximization
Marketing Objective about low as possible prices to become the market share leader -
Answer-Market Share Leadership
Marketing Objective about high prices to cover higher performance quality and R&D -
Answer-Product Quality Leadership
What is an example of Product Quality Leadership? - Answer-Pharmaceuticals
Costs that don't
vary with sales or
production levels - Answer-Fixed Costs
Costs that do vary
directly with the
level of production - Answer-Variable Costs
