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Provides description of .1 and .2 marketing syllabus

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Secondary school
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2

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Uploaded on
May 22, 2025
Number of pages
2
Written in
2024/2025
Type
Class notes
Professor(s)
John
Contains
All classes

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Business management conspect

MNC – multinational company – company that operates in two or more countries.

Reasons for MNCs:

1) An increased customer base
2) Cheaper production costs (inexpensive labor)
3) Economies of scale (network of roads, telecommunication and ports)
4) Brand development and brand value
5) Spreading risks

Impact on host country (where MNCs are located):

1) Job creation
2) Higher national income
3) Knowledge and technology transfer
4) Increased competition (boosts efficiency)
5) Job losses
6) Vulnerability (companies can relocate very fast)




Areas of effective business:

1) Human resource management – leadership, motivation and overall employee relations;
2) Finance and accounts – managing company’s money ensuring smooth financial processes;
3) Marketing – market research, branding and distribution;
4) Operations management – converting raw materials into finished goods.

Sectors:

1) Primary sector – extraction, harvesting and conversion of natural resources.
2) Second sector – manufacturing and construction.
3) Tertiary sector – providing service. Like, transportation, banking, insurance, healthcare and so
on.
4) Quaternary sector – technology and intellectual activities.

Challenges and opportunities for starting business:

 Lack of finance
 Unestablished customer base – new businesses don’t have loyal and long-term customers
 Cash flow problems – businesses run out of money

Opportunities:

 Growth – business growths and becomes profitable
 Earnings – having entrepreneurial mindset can bring way more earnings than any job could ever
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