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Summary

Summary marketing business economics (1st year)

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In this document, you can find everything that is discussed during the lectures and included on the PowerPoint slides for the Marketing course in the first year of Business Economics at the VUB.

Institution
Vrije Universiteit Brussel (VUB)
Course
Marketing











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Institution
Vrije Universiteit Brussel (VUB)
Study
Business Economics
Course
Marketing
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Document information

Uploaded on
May 21, 2025
Number of pages
95
Written in
2024/2025
Type
Summary

Subjects

  • marketing strategy
  • marketing environment
  • b2c
  • b2b
  • customer value driven
  • product
  • price
  • place
  • promotion
  • competitive advantage
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6 months ago

summary is missing chapters. dont advise to buy

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