Sut Jhally Comm 289 Exam 2 2025/2026
Exam Questions Marking Scheme New
Update | A+ Rated
What quality does a successful PR firm possess? - 🧠ANSWER
✔✔Invisibility- if people know about it, it's not working
How is PR different from advertising? - 🧠ANSWER ✔✔advertising is visible.
If advertising is visible arm of corporate speech, PR is invisible partner.
How to achieve social control of the unruly mob? - 🧠ANSWER ✔✔The new
mass media
No such thing as the "truth"- the truth is: - 🧠ANSWER ✔✔the ability to make
people believe your definition of something, to believe your story
The lesson of Confucious - 🧠ANSWER ✔✔Th powerful should "rectify the
language" to keep control, if you can control the language you can make
people believe anything--> control the categories of language- the
categories through which we think about the world
1
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
, What was the purpose of the PR involved in the 1914 mines in
Colorado/Rockefeller? (Ludlow Massacre) - 🧠ANSWER ✔✔To change the
perception/language, NOT to fix things or change wages
WWI Political Opposition - 🧠ANSWER ✔✔unions strong during this time,
considered the "rich man's war"
1917 Committee on Public Information (CPI) - 🧠ANSWER ✔✔-also called
the Creel Commission (after its chairperson George Creel)
- first large scale attempt by government to sway public opinion
-Hollywood, news, posters
- "Four minute men"- would give 4 minute talks at events on why the war
should be supported- had kids to it too
"Propaganda" - 🧠ANSWER ✔✔term originated from the church
"propagating the truth"- giving periodicals to teachers
PR- not just about what you think but about: - 🧠ANSWER ✔✔what you feel
(feel better with product)
The term PR is: - 🧠ANSWER ✔✔PR in itself, "propaganda" has negative
connotation
2
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
Exam Questions Marking Scheme New
Update | A+ Rated
What quality does a successful PR firm possess? - 🧠ANSWER
✔✔Invisibility- if people know about it, it's not working
How is PR different from advertising? - 🧠ANSWER ✔✔advertising is visible.
If advertising is visible arm of corporate speech, PR is invisible partner.
How to achieve social control of the unruly mob? - 🧠ANSWER ✔✔The new
mass media
No such thing as the "truth"- the truth is: - 🧠ANSWER ✔✔the ability to make
people believe your definition of something, to believe your story
The lesson of Confucious - 🧠ANSWER ✔✔Th powerful should "rectify the
language" to keep control, if you can control the language you can make
people believe anything--> control the categories of language- the
categories through which we think about the world
1
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
, What was the purpose of the PR involved in the 1914 mines in
Colorado/Rockefeller? (Ludlow Massacre) - 🧠ANSWER ✔✔To change the
perception/language, NOT to fix things or change wages
WWI Political Opposition - 🧠ANSWER ✔✔unions strong during this time,
considered the "rich man's war"
1917 Committee on Public Information (CPI) - 🧠ANSWER ✔✔-also called
the Creel Commission (after its chairperson George Creel)
- first large scale attempt by government to sway public opinion
-Hollywood, news, posters
- "Four minute men"- would give 4 minute talks at events on why the war
should be supported- had kids to it too
"Propaganda" - 🧠ANSWER ✔✔term originated from the church
"propagating the truth"- giving periodicals to teachers
PR- not just about what you think but about: - 🧠ANSWER ✔✔what you feel
(feel better with product)
The term PR is: - 🧠ANSWER ✔✔PR in itself, "propaganda" has negative
connotation
2
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
