SOLUTION MANUAL
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
© Pearson Education Limited 201
he he he he
9
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
he he he he he he he he
of this book
he he 15
2 Choosing a research topic and developing your research proposal
he he he he he he he he 19
3 Critically reviewing the literature
he he he 23
4 Understanding research philosophy and approaches to theory development
he he he he he he he
27
5 Formulating the research design he he he 32
6 Negotiating access and research ethicshe he he he 36
7 Selecting samples he 40
8 Utilising secondary data
he he 44
9 Collecting data through observation
he he he 48
10 Collecting primary data using research interviews and research diaries54
he he he he he he he he
11 Collecting primary data using questionnaires
he he he he 59
12 Analysing data quantitatively
he he 63
13 Analysing data qualitatively
he he 68
14 Writing and presenting your project report
he he he he he 72
Appendix 75
1 Research project assignment
he he 75
2 Group poster research project assignment
he he he he 80
3 Research proposal assignment
he he 84
4 Additional cases on the companion website
he he he he he 89
4
© Pearson Education Limited 201
he he he he
9
, INTRODUCTION
An overview of the instructors’ manual
he he he he he
This instructors’ manual provides commentary for the eighth edition of the textbook
he he he he he he he he he he he he
Research Methods for Business Students. The commentary is on a chapter by chapter b
he he he he he he he he he he he he he
asis and includes:
he he
chapter learning outcomes; he he
summary of the content; he he he
comments on likely student reactions and possible use of materials;
he he he he he he he he he
ideas for students’ preparatory work;
he he he he
suggestions for delivery in the classroom; he he he he he
ideas for students’ follow-up work.
he he he he
In addition, we have included a copy of a research project assignment, a group resea
he he he he he he he he he he he he he he
rch projectposter assignment and a copy of a dissertation proposal assignment as ap
he e
h he he he he he he he he he he he
pendices.
Research Methods for Business – an overview of the eighth edition
he he he he he he he he he he
Pedagogic features he
The over- he
riding purpose of Research Methods for Business Students is to help undergraduate and
he he he he he he he he he he he he he
postgraduate students and students on professional courses to undertake research. E
he he he he he he he he he he
ach chapterdeals with a part of the research process and discusses the ideas, techniques
he e
h he he he he he he he he he he he he he
and methods using aslittle jargon as is possible. Tables, checklists and diagrams are use
he he he e
h he he he he he he he he he he
d to aid this discussion. Wherenew terms are introduced for the first time, they are show
he he he he he e
h he he he he he he he he he he
n in bold, and a definition or explanation follows shortly afterwards. They are also liste
he he he he he he he he he he he he he he
d with a brief definition in the glossary. The application of appropriate information te
he he he he he he he he he he he he he
chnology is considered, in most instances as an integralpart of the text. Chapters have
he he he he he he he he e
h he he he he he he
been cross- he
referenced as appropriate, and an index is provided tohelp students find their way aro
he he he he he he he he e
h he he he he he
und the book. he he
Focus on student research boxes are included within the text of each chapter. Thes
he he he he he he he he he he he he he
e are basedon actual research projects, undertaken by students, in which points mad
he he e
h he he he he he he he he he he
e in the text are illustrated. In many instances, these worked examples illustrate possi
he he he he he he he he he he he he he
ble pitfalls students may come across while undertaking their research. Where a pitfa
he he he he he he he he he he he he
ll has been illustrated, it will, it is hoped, help your students avoid making the same
he he he he he he he he he he he he he he he he
5
© Pearson Education Limited 201
he he he he
9
, mistake. Further illustrations are provided byfocus on management research and rese
he he he he he e
h he he he he he
arch in the news boxes.
he he he he
Focus on management research boxes discuss recent research in business and ma
he he he he he he he he he he he
nagement. These are normally derived from refereed academic journal articles, and stu
he he he he he he he he he he he
dents are likely to beable to download the actual articles from online databases at thei
he he he he e
h he he he he he he he he he he
r university.
he
Focus on research in the news boxes provide topical news articles that illustrate pe
he he he he he he he he he he he he he
rtinent research-
he
related issues. All these will help students to understand the technique or idea and t
he he he he he he he he he he he he he he
o assess its suitability or appropriateness to their research. Boxed checklists provide s
he he he he he he he he he he he he
tudents withfurther focussed guidance for their own research.
he e
h he he he he he he
6
© Pearson Education Limited 201
he he he he
9
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
© Pearson Education Limited 201
he he he he
9
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
he he he he he he he he
of this book
he he 15
2 Choosing a research topic and developing your research proposal
he he he he he he he he 19
3 Critically reviewing the literature
he he he 23
4 Understanding research philosophy and approaches to theory development
he he he he he he he
27
5 Formulating the research design he he he 32
6 Negotiating access and research ethicshe he he he 36
7 Selecting samples he 40
8 Utilising secondary data
he he 44
9 Collecting data through observation
he he he 48
10 Collecting primary data using research interviews and research diaries54
he he he he he he he he
11 Collecting primary data using questionnaires
he he he he 59
12 Analysing data quantitatively
he he 63
13 Analysing data qualitatively
he he 68
14 Writing and presenting your project report
he he he he he 72
Appendix 75
1 Research project assignment
he he 75
2 Group poster research project assignment
he he he he 80
3 Research proposal assignment
he he 84
4 Additional cases on the companion website
he he he he he 89
4
© Pearson Education Limited 201
he he he he
9
, INTRODUCTION
An overview of the instructors’ manual
he he he he he
This instructors’ manual provides commentary for the eighth edition of the textbook
he he he he he he he he he he he he
Research Methods for Business Students. The commentary is on a chapter by chapter b
he he he he he he he he he he he he he
asis and includes:
he he
chapter learning outcomes; he he
summary of the content; he he he
comments on likely student reactions and possible use of materials;
he he he he he he he he he
ideas for students’ preparatory work;
he he he he
suggestions for delivery in the classroom; he he he he he
ideas for students’ follow-up work.
he he he he
In addition, we have included a copy of a research project assignment, a group resea
he he he he he he he he he he he he he he
rch projectposter assignment and a copy of a dissertation proposal assignment as ap
he e
h he he he he he he he he he he he
pendices.
Research Methods for Business – an overview of the eighth edition
he he he he he he he he he he
Pedagogic features he
The over- he
riding purpose of Research Methods for Business Students is to help undergraduate and
he he he he he he he he he he he he he
postgraduate students and students on professional courses to undertake research. E
he he he he he he he he he he
ach chapterdeals with a part of the research process and discusses the ideas, techniques
he e
h he he he he he he he he he he he he he
and methods using aslittle jargon as is possible. Tables, checklists and diagrams are use
he he he e
h he he he he he he he he he he
d to aid this discussion. Wherenew terms are introduced for the first time, they are show
he he he he he e
h he he he he he he he he he he
n in bold, and a definition or explanation follows shortly afterwards. They are also liste
he he he he he he he he he he he he he he
d with a brief definition in the glossary. The application of appropriate information te
he he he he he he he he he he he he he
chnology is considered, in most instances as an integralpart of the text. Chapters have
he he he he he he he he e
h he he he he he he
been cross- he
referenced as appropriate, and an index is provided tohelp students find their way aro
he he he he he he he he e
h he he he he he
und the book. he he
Focus on student research boxes are included within the text of each chapter. Thes
he he he he he he he he he he he he he
e are basedon actual research projects, undertaken by students, in which points mad
he he e
h he he he he he he he he he he
e in the text are illustrated. In many instances, these worked examples illustrate possi
he he he he he he he he he he he he he
ble pitfalls students may come across while undertaking their research. Where a pitfa
he he he he he he he he he he he he
ll has been illustrated, it will, it is hoped, help your students avoid making the same
he he he he he he he he he he he he he he he he
5
© Pearson Education Limited 201
he he he he
9
, mistake. Further illustrations are provided byfocus on management research and rese
he he he he he e
h he he he he he
arch in the news boxes.
he he he he
Focus on management research boxes discuss recent research in business and ma
he he he he he he he he he he he
nagement. These are normally derived from refereed academic journal articles, and stu
he he he he he he he he he he he
dents are likely to beable to download the actual articles from online databases at thei
he he he he e
h he he he he he he he he he he
r university.
he
Focus on research in the news boxes provide topical news articles that illustrate pe
he he he he he he he he he he he he he
rtinent research-
he
related issues. All these will help students to understand the technique or idea and t
he he he he he he he he he he he he he he
o assess its suitability or appropriateness to their research. Boxed checklists provide s
he he he he he he he he he he he he
tudents withfurther focussed guidance for their own research.
he e
h he he he he he he
6
© Pearson Education Limited 201
he he he he
9
