MKT 301 Exam 1- Case Studies questions
well answered
Buffalo Wild Wings- What is their market offering based on needs, wants, and demands? -
correct answer ✔✔Needs: Need to eat and social experience
Wants: Wings and Food in restaurant format
Demands: Sporting events and experience which creates buying power
Buffalo Wild Wings- Their success and stagnation in terms of customer perceived value - correct
answer ✔✔They want you to stay and watch the entire game and they want to keep you inside
rather than chasing you out. As they commercialized people viewed them as a casual dining
restaurant
Buffalo Wild Wings-What is their marketing management orientation - correct answer ✔✔4.
Marketing concept
Dyson Case- A market-oriented mission statement for Dyson - correct answer ✔✔Take everyday
products that don't solve customer problems well and make them better
Dyson Case- Goals and objectives? - correct answer ✔✔1. Expand to new businesses
2. Support existing and new products with informational marketing campaign
3. TO ensure that every product meets customers needs with thorough testing
Dyson Case- Do they have a business portfolio? - correct answer ✔✔Yes because they expanded
into other products like fans, bathroom faucets, hand dryers
well answered
Buffalo Wild Wings- What is their market offering based on needs, wants, and demands? -
correct answer ✔✔Needs: Need to eat and social experience
Wants: Wings and Food in restaurant format
Demands: Sporting events and experience which creates buying power
Buffalo Wild Wings- Their success and stagnation in terms of customer perceived value - correct
answer ✔✔They want you to stay and watch the entire game and they want to keep you inside
rather than chasing you out. As they commercialized people viewed them as a casual dining
restaurant
Buffalo Wild Wings-What is their marketing management orientation - correct answer ✔✔4.
Marketing concept
Dyson Case- A market-oriented mission statement for Dyson - correct answer ✔✔Take everyday
products that don't solve customer problems well and make them better
Dyson Case- Goals and objectives? - correct answer ✔✔1. Expand to new businesses
2. Support existing and new products with informational marketing campaign
3. TO ensure that every product meets customers needs with thorough testing
Dyson Case- Do they have a business portfolio? - correct answer ✔✔Yes because they expanded
into other products like fans, bathroom faucets, hand dryers
