MKT 3413
MKT 3413 Practice Exam 2 Graded A
Questions and Answers 2025
d - Correct Ans-Which of the following is NOT a survey mode mentioned in your text?
A) person-administered
B) computer-administered
C) self-administered
D) mixed-media
E) mixed-mode
d - Correct Ans-Which of the following involves interviews with a large number of
respondents using a predesigned questionnaire?
A) observation
B) eye-movement
C) physiological measurement
D) survey
E) all of the above
a - Correct Ans-Which of the following is a data collection mode in which an interviewer
reads questions, either face-to-face or over the telephone, to the respondent and
records the answers?
A) person-administered survey
B) computer-administered survey
C) self-administered survey
D) hybrid survey
E) mixed-media survey
1|Page
,MKT 3413
e - Correct Ans-What is a unique advantage to using person-administered surveys?
A) feedback
B) rapport
C) quality control
D) adaptability
E) all of the above
d - Correct Ans-Adaptability refers to the ability to respond to respondent differences.
Which method is best suited for adaptability?
A) computer-administered surveys
B) self-administered surveys
C) drop-off surveys
D) person-administered surveys
E) internet "drop-off" surveys
e - Correct Ans-Which of the following is a disadvantage of person-administered
surveys?
A) They are slower than other methods.
B) They are more expensive.
C) They are prone to errors.
D) High cost.
E) all of the above
a - Correct Ans-Which of the following was NOT mentioned as a possible humans error
with person-administered survey?
A) Interviewers may treat people differently based on their personal biases.
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,MKT 3413
B) Interviewers may ask questions out of sequence.
C) Interviewers may inadvertently change the wording of a question.
D) Interviewers may inadvertently change a questions' meaning altogether.
E) People can make mistakes recording the information provided by the respondent.
e - Correct Ans-Which of the following is listed in your textbook as an advantage of
person-administered surveys?
A) speed
B) error-free interviews
C) use of pictures, videos, and graphics
D) real-time capture of data
E) rapport
a - Correct Ans-Which of the following is NOT an advantage of computer-administered
surveys?
A) ability to develop rapport with the respondent
B) speed
C) error-free interviewing
D) use of pictures, videos and graphics
E) real time capture of data
b - Correct Ans-Which of the following is the survey method that now surpasses all other
survey modes?
A) Person-administered surveys
B) Computer-administered surveys
C) Hybrid surveys
D) Self-administered surveys
3|Page
, MKT 3413
E) Mixed-media surveys
a - Correct Ans-Which of the following is the name of the firm listed in your text as one
that provides clients with the option to design their own surveys or utilize their
programming services?
A) Common Knowledge
B) Common Surveying
C) Survey Power
D) Survey Knowledge Partners
E) Survey Design for Dummies
d - Correct Ans-Interview evaluation refers to:
A) an evaluation of the quality of the interviews by an editor
B) an evaluation of the interviews by the client/manager
C) an overall procedure for evaluation of the quality of the entire interviewing process
D) respondents being apprehensive about providing the "correct" answer
E) none of the above
c - Correct Ans-The primary disadvantage(s) of computer-administered surveys is/are:
A) real-time data capture provides error-prone data
B) since the data is entered directly into the computer, interview evaluation time is
limited
C) they require technical skills and there are high set-up costs
D) they are slow
E) you may not use pictures, videos or graphics
4|Page
MKT 3413 Practice Exam 2 Graded A
Questions and Answers 2025
d - Correct Ans-Which of the following is NOT a survey mode mentioned in your text?
A) person-administered
B) computer-administered
C) self-administered
D) mixed-media
E) mixed-mode
d - Correct Ans-Which of the following involves interviews with a large number of
respondents using a predesigned questionnaire?
A) observation
B) eye-movement
C) physiological measurement
D) survey
E) all of the above
a - Correct Ans-Which of the following is a data collection mode in which an interviewer
reads questions, either face-to-face or over the telephone, to the respondent and
records the answers?
A) person-administered survey
B) computer-administered survey
C) self-administered survey
D) hybrid survey
E) mixed-media survey
1|Page
,MKT 3413
e - Correct Ans-What is a unique advantage to using person-administered surveys?
A) feedback
B) rapport
C) quality control
D) adaptability
E) all of the above
d - Correct Ans-Adaptability refers to the ability to respond to respondent differences.
Which method is best suited for adaptability?
A) computer-administered surveys
B) self-administered surveys
C) drop-off surveys
D) person-administered surveys
E) internet "drop-off" surveys
e - Correct Ans-Which of the following is a disadvantage of person-administered
surveys?
A) They are slower than other methods.
B) They are more expensive.
C) They are prone to errors.
D) High cost.
E) all of the above
a - Correct Ans-Which of the following was NOT mentioned as a possible humans error
with person-administered survey?
A) Interviewers may treat people differently based on their personal biases.
2|Page
,MKT 3413
B) Interviewers may ask questions out of sequence.
C) Interviewers may inadvertently change the wording of a question.
D) Interviewers may inadvertently change a questions' meaning altogether.
E) People can make mistakes recording the information provided by the respondent.
e - Correct Ans-Which of the following is listed in your textbook as an advantage of
person-administered surveys?
A) speed
B) error-free interviews
C) use of pictures, videos, and graphics
D) real-time capture of data
E) rapport
a - Correct Ans-Which of the following is NOT an advantage of computer-administered
surveys?
A) ability to develop rapport with the respondent
B) speed
C) error-free interviewing
D) use of pictures, videos and graphics
E) real time capture of data
b - Correct Ans-Which of the following is the survey method that now surpasses all other
survey modes?
A) Person-administered surveys
B) Computer-administered surveys
C) Hybrid surveys
D) Self-administered surveys
3|Page
, MKT 3413
E) Mixed-media surveys
a - Correct Ans-Which of the following is the name of the firm listed in your text as one
that provides clients with the option to design their own surveys or utilize their
programming services?
A) Common Knowledge
B) Common Surveying
C) Survey Power
D) Survey Knowledge Partners
E) Survey Design for Dummies
d - Correct Ans-Interview evaluation refers to:
A) an evaluation of the quality of the interviews by an editor
B) an evaluation of the interviews by the client/manager
C) an overall procedure for evaluation of the quality of the entire interviewing process
D) respondents being apprehensive about providing the "correct" answer
E) none of the above
c - Correct Ans-The primary disadvantage(s) of computer-administered surveys is/are:
A) real-time data capture provides error-prone data
B) since the data is entered directly into the computer, interview evaluation time is
limited
C) they require technical skills and there are high set-up costs
D) they are slow
E) you may not use pictures, videos or graphics
4|Page
