Test bank for consumer behaviour buying having and being eighth canadian edition

TEST BANK For Consumer Behaviour: Buying,
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t Having, and Being, Canadian Edition, 9th Edition,
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t 2024 by Michael R. Solomon Chapters 1 - 15
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,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) Chapter 1
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t An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
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t interests in music or clothing, how they spend their leisure time, and even their attitudes about social
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t issues, to be able to categorize consumers according to their lifestyles. This sort of information is
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t called:
A) core values. t




B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
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Type: MC t PageRef:2 t t




t Skill: Application t




Objective: L1-01 Consumer behaviour is a process. t t t t t t




2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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t additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. t




D) a loss leader.
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ANSWER: A t




Type: MC t PageRef:3 t t




t Skill: Application t




Objective: L1-01 Consumer behaviour is a process. t t t t t t




3) John is the vice president of marketing for a local tour guide company. He is concerned that his
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t customers are not recommending his company to their friends. For John, this problem is a:
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A) purchase issue. t

,B) demographic problem. t




C) prepurchase issue. t




D) postpurchaseissue.
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t ANSWER: D t




Type: MC t PageRef:3 t t




t Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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, 4) The expanded view of the exchange that includes the issues that influence the consumer
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t before, during, and after a purchase is called:
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A) the value. t




B) the strategic focus. t t




C) the pre-sell strategy. t t




D) theconsumptionprocess. t t




t ANSWER: D t




Type: MC t PageRef:3 t t




t Skill: Concept t




Objective: L1-01 Consumer behaviour is a process. t t t t t t




5) Gail decides to take a break from studying and goes online to check things out. She connects with
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t one of the product discussion groups that she participates in. This is an example of a:
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A) lifestyle discussion. t




B) brand competition. t




C) consumption community. t




D) marketplacecompetition. t




t ANSWER: C t




Type: MC t PageRef:2 t t




t Skill: Application t




Objective: L1-01 Consumer behaviour is a process. t t t t t t




6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely has
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t attained:
A) product separation. t




B) brand loyalty. t




C) lifestyle variation. t




D) purchase conception. t




ANSWER: B t




Type: MC t PageRef:2 t t




t Skill: Concept t




Objective: L1-01 Consumer behaviour is a process. t t t t t t