MGT 6311 DIGITAL MARKETING EXAM 2025 MIDTERM EXAM 300 QUESTIONS WITH DETAILED
VERIFIED ANSWERS AND RATIONALES /BRAND NEW!! / (100% CORRECT) /A+ GRADE ASSURED
How should the URL structure follow the site structure? -
...ANSWER...Consistent and reflective of the site's hierarchy.
What is the next lesson about? - ...ANSWER...On-page SEO best practices.
,What are the topics covered in the next lesson? -
...ANSWER...Website structure, optimizing site images, key HTML tags, social sharing icons, optimized
web page components, and featured snippets.
What is URL structure? - ...ANSWER...Representation of website organization in the URL.
How can keywords be used in URL structure? -
...ANSWER...To reinforce SEO and improve search engine rankings.
What are Alt tags? - ...ANSWER...Alternative text attributes associated with images.
What is the purpose of Alt tags? - ...ANSWER...To assist visually impaired users and help search
engines understand the image.
What should be included in Alt tags? - ...ANSWER...Relevant descriptive text and keywords.
What is the recommended length for Alt tag descriptions? -
...ANSWER...5 to 10 words.
What should be avoided in Alt tag descriptions? -
...ANSWER...Keyword stuffing or unnatural language.
What is natural speech? - ...ANSWER...Language commonly used in natural conversations.
,What are best practices for using images on web pages? -
...ANSWER...Using images that support the content and aligning alt tags with page keywords.
What is SEO? - ...ANSWER...Search Engine Optimization.
What is web accessibility? - ...ANSWER...Designing websites to be usable by people with disabilities.
What is a screen reader? - ...ANSWER...Assistive technology that reads text aloud for visually impaired
users.
What is web page indexing? - ...ANSWER...The process of adding web pages to a search engine's
database.
What is keyword optimization? - ...ANSWER...Using targeted keywords to improve search engine
rankings.
What is keyword stuffing? - ...ANSWER...Excessive use of keywords in a way that sounds unnatural.
What is search engine ranking? - ...ANSWER...The position of a web page in search engine results.
What is imagery in marketing? - ...ANSWER...Using visual elements to convey concepts and evoke
emotions.
What is search engine understanding of images? -
...ANSWER...Limited, but can be improved with relevant alt tags.
What is web page content? - ...ANSWER...The text and media elements on a web page.
, What is web page organization? - ...ANSWER...The structure and layout of a web page.
What is the title tag for an image? - ...ANSWER...Text displayed as a tooltip when hovering over the
image.
How can we optimize the title tag? - ...ANSWER...Include relevant keywords.
Why should we avoid using esoteric file names for images? -
...ANSWER...It goes against SEO best practices.
How should we name our image files? - ...ANSWER...Using relevant keywords and separating multiple
words with a hyphen.
Why should we avoid using underscores in image file names?
- ...ANSWER...Search engines may not understand the relevance.
What is the purpose of image alignment? - ...ANSWER...To ensure that images are relevant to the page
content.
Why is image alignment important for SEO? -
...ANSWER...It improves user experience and SEO.
What is the impact of image size on SEO? - ...ANSWER...It affects page load time.
Why is page load time important for SEO? -
...ANSWER...Users and search engines prefer fast-loading pages.
VERIFIED ANSWERS AND RATIONALES /BRAND NEW!! / (100% CORRECT) /A+ GRADE ASSURED
How should the URL structure follow the site structure? -
...ANSWER...Consistent and reflective of the site's hierarchy.
What is the next lesson about? - ...ANSWER...On-page SEO best practices.
,What are the topics covered in the next lesson? -
...ANSWER...Website structure, optimizing site images, key HTML tags, social sharing icons, optimized
web page components, and featured snippets.
What is URL structure? - ...ANSWER...Representation of website organization in the URL.
How can keywords be used in URL structure? -
...ANSWER...To reinforce SEO and improve search engine rankings.
What are Alt tags? - ...ANSWER...Alternative text attributes associated with images.
What is the purpose of Alt tags? - ...ANSWER...To assist visually impaired users and help search
engines understand the image.
What should be included in Alt tags? - ...ANSWER...Relevant descriptive text and keywords.
What is the recommended length for Alt tag descriptions? -
...ANSWER...5 to 10 words.
What should be avoided in Alt tag descriptions? -
...ANSWER...Keyword stuffing or unnatural language.
What is natural speech? - ...ANSWER...Language commonly used in natural conversations.
,What are best practices for using images on web pages? -
...ANSWER...Using images that support the content and aligning alt tags with page keywords.
What is SEO? - ...ANSWER...Search Engine Optimization.
What is web accessibility? - ...ANSWER...Designing websites to be usable by people with disabilities.
What is a screen reader? - ...ANSWER...Assistive technology that reads text aloud for visually impaired
users.
What is web page indexing? - ...ANSWER...The process of adding web pages to a search engine's
database.
What is keyword optimization? - ...ANSWER...Using targeted keywords to improve search engine
rankings.
What is keyword stuffing? - ...ANSWER...Excessive use of keywords in a way that sounds unnatural.
What is search engine ranking? - ...ANSWER...The position of a web page in search engine results.
What is imagery in marketing? - ...ANSWER...Using visual elements to convey concepts and evoke
emotions.
What is search engine understanding of images? -
...ANSWER...Limited, but can be improved with relevant alt tags.
What is web page content? - ...ANSWER...The text and media elements on a web page.
, What is web page organization? - ...ANSWER...The structure and layout of a web page.
What is the title tag for an image? - ...ANSWER...Text displayed as a tooltip when hovering over the
image.
How can we optimize the title tag? - ...ANSWER...Include relevant keywords.
Why should we avoid using esoteric file names for images? -
...ANSWER...It goes against SEO best practices.
How should we name our image files? - ...ANSWER...Using relevant keywords and separating multiple
words with a hyphen.
Why should we avoid using underscores in image file names?
- ...ANSWER...Search engines may not understand the relevance.
What is the purpose of image alignment? - ...ANSWER...To ensure that images are relevant to the page
content.
Why is image alignment important for SEO? -
...ANSWER...It improves user experience and SEO.
What is the impact of image size on SEO? - ...ANSWER...It affects page load time.
Why is page load time important for SEO? -
...ANSWER...Users and search engines prefer fast-loading pages.
