Certificate of Principles of Public Relations Practice Exam
623 Questions with Verified Answers
Public Relations - CORRECT ANSWER Management function that establishes and
maintains mutually beneficial relationships between an organization and the
public on whom its success or failure depends.
How does public relations earn public understanding and acceptance? - CORRECT
ANSWER Fosters and maintains relationships between your organization and
publics by finding common interests. Failures usually stem from communication
breakdowns.
12 Functions of Public Relations - CORRECT ANSWER 1. Trusted counsel
2. Internal communications
3. Media relations
4. Community relations
5. External communication to customers/stakeholders/investors
6. Research
7. Plan
8. Implement
9. Evaluate
10. Publicity and special events
11. Issues management
12. Crisis communication
Advertising - CORRECT ANSWER Paid communication, information placed in a
communication delivery0vehicle by an identified sponsor that pays for time or
space.
Controlled method of delivering messages and gaining media placement.
Brand - CORRECT ANSWER Product, service or concept publicly distinguished from
other products, services or concepts.
,Branding - CORRECT ANSWER Process of creating and/or disseminating the brand
name.
Community Relations - CORRECT ANSWER Building relationships with constituent
publics; involves dealing and communicating with citizens and groups within an
organization's operating area.
Ex. Schools, charities, clubs and activist interests.
Controlled Communication Channels - CORRECT ANSWER Tools under direct
control of the sender.
Ex: paid advertising, newsletters, brochures, meetings, speeches, etc.
Counseling - CORRECT ANSWER Advising management about policies, relations
and communications.
Crisis Communication - CORRECT ANSWER Protecting and defending an individual,
company or organization facing a public challenge to its reputation; can involve
legal, ethical or financial standing.
Employee Relations - CORRECT ANSWER Build sound relationships between an
organization and its employees; critical element in fostering positive opinions and
behaviors of employees.
Financial Relations - CORRECT ANSWER Fostering relationships with investor
publics.
Goodwill - CORRECT ANSWER Value of a business' intangible assets; amount
equals the difference between the value of a company's net tangible assets and
the company's market value.
Government Relations - CORRECT ANSWER Relationship building between an
organization and government at local, state, and/or national levels; influence
public policy decisions compatible with the organization's interests; involves
dealing and communicating with legislatures and government agencies.
,Grassroots Organizing - CORRECT ANSWER Creating social change among average
people; based on the power of people to take collective action on their behalf;
used to sway public opinion and move legislators to action; involves community
influencers.
Issues Management - CORRECT ANSWER Proactive process of anticipating,
identifying, evaluating and responding to public policy issues that affect
organizations.
Lobbying - CORRECT ANSWER Fosters and maintains relations with a government
and its officials for the primary purpose of influencing legislation and regulation.
Marketing - CORRECT ANSWER Management function identifying human needs
and wants, offers products and services to satisfy those demands, and causes
transactions that deliver products and services in exchange for something of value
to the product.
Marketing Communications - CORRECT ANSWER Designed to sell a product,
service or idea; designed to maintain consistent brand messaging across
traditional and nontraditional communication channels.
Media Relations - CORRECT ANSWER Mutually beneficial associations between
publicists or public relations professionals and journalists as a condition for
reaching publics with messages of news or features of interest; includes seeking
publicity for an organization and responding to queries from journalists about the
organization.
Press Agentry - CORRECT ANSWER Creating newsworthy stories and events to
attract media attention and gain public notice.
Proactive Public Relations - CORRECT ANSWER Initiative to develop and apply
public relations plans to achieve measurable results toward set goals and
objectives.
Promotion - CORRECT ANSWER Win publicity or attention; designed to create and
stimulate interest in a person, product, organization or cause.
, Propaganda - CORRECT ANSWER Shape perceptions or motivate actions that an
organization wants; associated with lies, deceit and misinformation.
Propaganda Devices - CORRECT ANSWER Glittering generalities
Name calling
Transfer
Bandwagon
Plainfolks
Testimonials
Card stacking
Public - CORRECT ANSWER Any group of people tied together by some common
factor or interest.
Public Affairs - CORRECT ANSWER Builds and maintains mutually beneficial
governmental and local community relations.
Public Information - CORRECT ANSWER Information open to or belonging to the
public; task of disseminating information from the organization to the public.
Publicity - CORRECT ANSWER Information from an outside source used by news
organizations because of its news value; uncontrolled method of placing
messages; cannot guarantee if or how the material will be used.
Reactive Public Relations - CORRECT ANSWER Response to crisis and putting out
fires defensively rather than initiating programs.
Relationship - CORRECT ANSWER Connection or association between entities;
central organizing principle of public relations scholarship.
Reputation Management - CORRECT ANSWER Systematic actions and messages
designed to influence what people in key publics think about an organization.
Special Events - CORRECT ANSWER Stimulating an interest in a person, product or
organization by means of a focused "happening."
623 Questions with Verified Answers
Public Relations - CORRECT ANSWER Management function that establishes and
maintains mutually beneficial relationships between an organization and the
public on whom its success or failure depends.
How does public relations earn public understanding and acceptance? - CORRECT
ANSWER Fosters and maintains relationships between your organization and
publics by finding common interests. Failures usually stem from communication
breakdowns.
12 Functions of Public Relations - CORRECT ANSWER 1. Trusted counsel
2. Internal communications
3. Media relations
4. Community relations
5. External communication to customers/stakeholders/investors
6. Research
7. Plan
8. Implement
9. Evaluate
10. Publicity and special events
11. Issues management
12. Crisis communication
Advertising - CORRECT ANSWER Paid communication, information placed in a
communication delivery0vehicle by an identified sponsor that pays for time or
space.
Controlled method of delivering messages and gaining media placement.
Brand - CORRECT ANSWER Product, service or concept publicly distinguished from
other products, services or concepts.
,Branding - CORRECT ANSWER Process of creating and/or disseminating the brand
name.
Community Relations - CORRECT ANSWER Building relationships with constituent
publics; involves dealing and communicating with citizens and groups within an
organization's operating area.
Ex. Schools, charities, clubs and activist interests.
Controlled Communication Channels - CORRECT ANSWER Tools under direct
control of the sender.
Ex: paid advertising, newsletters, brochures, meetings, speeches, etc.
Counseling - CORRECT ANSWER Advising management about policies, relations
and communications.
Crisis Communication - CORRECT ANSWER Protecting and defending an individual,
company or organization facing a public challenge to its reputation; can involve
legal, ethical or financial standing.
Employee Relations - CORRECT ANSWER Build sound relationships between an
organization and its employees; critical element in fostering positive opinions and
behaviors of employees.
Financial Relations - CORRECT ANSWER Fostering relationships with investor
publics.
Goodwill - CORRECT ANSWER Value of a business' intangible assets; amount
equals the difference between the value of a company's net tangible assets and
the company's market value.
Government Relations - CORRECT ANSWER Relationship building between an
organization and government at local, state, and/or national levels; influence
public policy decisions compatible with the organization's interests; involves
dealing and communicating with legislatures and government agencies.
,Grassroots Organizing - CORRECT ANSWER Creating social change among average
people; based on the power of people to take collective action on their behalf;
used to sway public opinion and move legislators to action; involves community
influencers.
Issues Management - CORRECT ANSWER Proactive process of anticipating,
identifying, evaluating and responding to public policy issues that affect
organizations.
Lobbying - CORRECT ANSWER Fosters and maintains relations with a government
and its officials for the primary purpose of influencing legislation and regulation.
Marketing - CORRECT ANSWER Management function identifying human needs
and wants, offers products and services to satisfy those demands, and causes
transactions that deliver products and services in exchange for something of value
to the product.
Marketing Communications - CORRECT ANSWER Designed to sell a product,
service or idea; designed to maintain consistent brand messaging across
traditional and nontraditional communication channels.
Media Relations - CORRECT ANSWER Mutually beneficial associations between
publicists or public relations professionals and journalists as a condition for
reaching publics with messages of news or features of interest; includes seeking
publicity for an organization and responding to queries from journalists about the
organization.
Press Agentry - CORRECT ANSWER Creating newsworthy stories and events to
attract media attention and gain public notice.
Proactive Public Relations - CORRECT ANSWER Initiative to develop and apply
public relations plans to achieve measurable results toward set goals and
objectives.
Promotion - CORRECT ANSWER Win publicity or attention; designed to create and
stimulate interest in a person, product, organization or cause.
, Propaganda - CORRECT ANSWER Shape perceptions or motivate actions that an
organization wants; associated with lies, deceit and misinformation.
Propaganda Devices - CORRECT ANSWER Glittering generalities
Name calling
Transfer
Bandwagon
Plainfolks
Testimonials
Card stacking
Public - CORRECT ANSWER Any group of people tied together by some common
factor or interest.
Public Affairs - CORRECT ANSWER Builds and maintains mutually beneficial
governmental and local community relations.
Public Information - CORRECT ANSWER Information open to or belonging to the
public; task of disseminating information from the organization to the public.
Publicity - CORRECT ANSWER Information from an outside source used by news
organizations because of its news value; uncontrolled method of placing
messages; cannot guarantee if or how the material will be used.
Reactive Public Relations - CORRECT ANSWER Response to crisis and putting out
fires defensively rather than initiating programs.
Relationship - CORRECT ANSWER Connection or association between entities;
central organizing principle of public relations scholarship.
Reputation Management - CORRECT ANSWER Systematic actions and messages
designed to influence what people in key publics think about an organization.
Special Events - CORRECT ANSWER Stimulating an interest in a person, product or
organization by means of a focused "happening."
