BUAD 332-MOON LATEST EXAM 1 2025 WITH
MULTIPLE CHOICE OF QUESTIONS AND
DETAILED CORRECT SOLUTIONS ALREADY
GRADED A+ AND 100% GUARANTEE PASS
(JUST RELEASED!!!!!!!!!)
Once markets decide the target market and what the value
proposition should be, they have to figure out how to execute
their _______ - CORRECT ANSWER-Marketing strategy
Marketing managers execute their marketing strategy through a
set of tools known as _____ - CORRECT ANSWER-Marketing Mix
Marketing Mix (4 P's) - CORRECT ANSWER-Product, Price, Place
(distribution), Promotion. At the center of this is the Customer.
Rapid Globalization - CORRECT ANSWER-
What is strategic planning? - CORRECT ANSWER-the process of
developing and maintaining a strategic fit between the
organization's goals and capabilities and its changing marketing
opportunities
What are the steps to strategic planning? - CORRECT ANSWER-1.
Defining the company mission
2. Setting company objectives and goals
,3. Designing the business portfolio
4. Planning marketing and other functional strategies
What is a mission statement? - CORRECT ANSWER-a statement of the
organization's purpose - what it wants to accomplish in the
larger environment.
How do companies set objectives and goals? - CORRECT ANSWER-
The mission should be translated into supporting objectives for
each level of management.
This creates a hierarchy of objectives that are consistent with
one another.
What is a business portfolio? - CORRECT ANSWER-the collection of
businesses and products that make up the company
How does a company design the business portfolio? - CORRECT
ANSWER-The company must:
1) analyze its current business portfolio or strategic business
units
2) Decide which SBUs should. receive more, less, or no
investment
3) Develop strategies for growth and downsizing
What is a strategic business unit? - CORRECT ANSWER-A unit of the
company that has a separate mission and objectives and that
can be planned independently from other company businesses.
It can be a company division, product line within a division, or
sometimes single product brand
, What is portfolio analysis? - CORRECT ANSWER-an evaluation of the
products and businesses making up the company
How do companies analyze their portfolio? - CORRECT ANSWER-
THE BCG (Boston Consulting Group) matrix. Stars, Question
Marks, cash cows,
Star (BCG Matrix) - CORRECT ANSWER-high growth, high market
share
Question Marks (BCG Matrix) - CORRECT ANSWER-high growth, low
market share
Cash Cows (BCG Matrix) - CORRECT ANSWER-low growth, high
market share
Dogs (BCG Matrix) - CORRECT ANSWER-low growth, low market
share
If you're going to have the resources that will allow stars to
remain stars, and/or build question marks into stars, you had
better have some: - CORRECT ANSWER-Cash Cows
In addition to analyze current businesses, a company must
think about growth strategies using _____ - CORRECT ANSWER-
Product/ Market Expansion Grid
MULTIPLE CHOICE OF QUESTIONS AND
DETAILED CORRECT SOLUTIONS ALREADY
GRADED A+ AND 100% GUARANTEE PASS
(JUST RELEASED!!!!!!!!!)
Once markets decide the target market and what the value
proposition should be, they have to figure out how to execute
their _______ - CORRECT ANSWER-Marketing strategy
Marketing managers execute their marketing strategy through a
set of tools known as _____ - CORRECT ANSWER-Marketing Mix
Marketing Mix (4 P's) - CORRECT ANSWER-Product, Price, Place
(distribution), Promotion. At the center of this is the Customer.
Rapid Globalization - CORRECT ANSWER-
What is strategic planning? - CORRECT ANSWER-the process of
developing and maintaining a strategic fit between the
organization's goals and capabilities and its changing marketing
opportunities
What are the steps to strategic planning? - CORRECT ANSWER-1.
Defining the company mission
2. Setting company objectives and goals
,3. Designing the business portfolio
4. Planning marketing and other functional strategies
What is a mission statement? - CORRECT ANSWER-a statement of the
organization's purpose - what it wants to accomplish in the
larger environment.
How do companies set objectives and goals? - CORRECT ANSWER-
The mission should be translated into supporting objectives for
each level of management.
This creates a hierarchy of objectives that are consistent with
one another.
What is a business portfolio? - CORRECT ANSWER-the collection of
businesses and products that make up the company
How does a company design the business portfolio? - CORRECT
ANSWER-The company must:
1) analyze its current business portfolio or strategic business
units
2) Decide which SBUs should. receive more, less, or no
investment
3) Develop strategies for growth and downsizing
What is a strategic business unit? - CORRECT ANSWER-A unit of the
company that has a separate mission and objectives and that
can be planned independently from other company businesses.
It can be a company division, product line within a division, or
sometimes single product brand
, What is portfolio analysis? - CORRECT ANSWER-an evaluation of the
products and businesses making up the company
How do companies analyze their portfolio? - CORRECT ANSWER-
THE BCG (Boston Consulting Group) matrix. Stars, Question
Marks, cash cows,
Star (BCG Matrix) - CORRECT ANSWER-high growth, high market
share
Question Marks (BCG Matrix) - CORRECT ANSWER-high growth, low
market share
Cash Cows (BCG Matrix) - CORRECT ANSWER-low growth, high
market share
Dogs (BCG Matrix) - CORRECT ANSWER-low growth, low market
share
If you're going to have the resources that will allow stars to
remain stars, and/or build question marks into stars, you had
better have some: - CORRECT ANSWER-Cash Cows
In addition to analyze current businesses, a company must
think about growth strategies using _____ - CORRECT ANSWER-
Product/ Market Expansion Grid
