Introduction to Systems Thinking for
Health Professionals
TASK 1
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, **Task 1: Applying Systems Thinking Basics**
### Case Study 1: Wilde’s Bramble
Wilde’s Bramble is an organic food company founded by Alder and Calla
Wilde, a couple who grew up in rural Vermont. They established their
business on a small family farm composed of land inherited from both
their parents. Initially, they sold their organic products at local farmers'
markets. As word spread about the quality and taste of their offerings,
local shops and restaurants began purchasing and reselling their
products as well.
The growing customer base increased the pressure to expand
production. To meet demand, the Wildes invested savings to lease
additional farmland and acquire more equipment, power resources,
and construct a new barn. To manage rising expenses, they began
relying on a credit card. However, as credit card payments and finance
charges accumulated, they took out a mortgage on their farm and Calla
secured employment off the farm to supplement cash flow.