Week 4 Assignment: Midterm Exam
Due Nov 17 at 11:59pm
e Points 100
Questions 50
e Time Limit 90 Minutes
Allowed Attempts 2
Instructions
N
This exam covers Chapters 1, 2, 3,4, 5, & 6
You have two attempts for this quiz. The time limit is 90 minutes. The best score of the two attempts will be recorded in the
grade book.
Take the Quiz Again
Attempt History
Attempt Time Score
LATEST Attempt 1 40 minutes 86 out of 100
Score for this attempt: 86 out of 100
Submitted Nov 16 at 7:25pm
This attempt took 40 minutes.
Question 1
0/2pts
is a primary activity undertaken by an organization's strategic business unit.
Correct Answer
" Identifying customers
Training employees
You Answered
Research and development
Borrowing funds
Question 2
2/ 2pts
The purpose of a(n) is to respond to requests for Web pages from Web clients.
DNS server
e-mail server
Correct!
Web server
database server
Question 3
2/ 2pts
Transferring funds, placing orders, sending invoices, and shipping goods to customers are all types of activities or transactions.
Correct!
True
False
Question 4
2/ 2 pts
, Using Internet technologies to integrate the design, development, construction, testing and refinement of products is called:
smart sourcing
direct connection
Correct!
collaborative commerce
knowledge management
Question 5
2 /2 pts
The element of the marketing mix is the physical item or service that a company is selling.
principle
price
Correct!
product
promotion
Question 6
2/2pts
Spam wastes time and storage space on servers and individuals’ computers, and it consumes bandwidth on the Internet.
Correct!
True
False
Question 7
2 /2 pts
The reason that one-to-one marketing and usage-based segmentation are so valuable is that they help to strengthen companies’ relationships with their customers.
Correct!
True
False
Question 8
2/ 2pts
A good Web site design can provide many image-creation and image-enhancing features very effectively—it can serve as a sales brochure, a product showroom, a financial report,
an employment ad, and a customer contact point.
Correct!
True
False
Question 9
2/ 2pts
A product's shipping profile is a collection of details about the shipper.
True
Correct!
False
Question 10
2/ 2pts
refers to technologies that include software that allows users of Web sites to participate in the creation, edition, and distribution of content on a Web site owned and operated
by a third party.
Big data
Web 1.0
Pure dot-com
Correct!
Web 2.0
Due Nov 17 at 11:59pm
e Points 100
Questions 50
e Time Limit 90 Minutes
Allowed Attempts 2
Instructions
N
This exam covers Chapters 1, 2, 3,4, 5, & 6
You have two attempts for this quiz. The time limit is 90 minutes. The best score of the two attempts will be recorded in the
grade book.
Take the Quiz Again
Attempt History
Attempt Time Score
LATEST Attempt 1 40 minutes 86 out of 100
Score for this attempt: 86 out of 100
Submitted Nov 16 at 7:25pm
This attempt took 40 minutes.
Question 1
0/2pts
is a primary activity undertaken by an organization's strategic business unit.
Correct Answer
" Identifying customers
Training employees
You Answered
Research and development
Borrowing funds
Question 2
2/ 2pts
The purpose of a(n) is to respond to requests for Web pages from Web clients.
DNS server
e-mail server
Correct!
Web server
database server
Question 3
2/ 2pts
Transferring funds, placing orders, sending invoices, and shipping goods to customers are all types of activities or transactions.
Correct!
True
False
Question 4
2/ 2 pts
, Using Internet technologies to integrate the design, development, construction, testing and refinement of products is called:
smart sourcing
direct connection
Correct!
collaborative commerce
knowledge management
Question 5
2 /2 pts
The element of the marketing mix is the physical item or service that a company is selling.
principle
price
Correct!
product
promotion
Question 6
2/2pts
Spam wastes time and storage space on servers and individuals’ computers, and it consumes bandwidth on the Internet.
Correct!
True
False
Question 7
2 /2 pts
The reason that one-to-one marketing and usage-based segmentation are so valuable is that they help to strengthen companies’ relationships with their customers.
Correct!
True
False
Question 8
2/ 2pts
A good Web site design can provide many image-creation and image-enhancing features very effectively—it can serve as a sales brochure, a product showroom, a financial report,
an employment ad, and a customer contact point.
Correct!
True
False
Question 9
2/ 2pts
A product's shipping profile is a collection of details about the shipper.
True
Correct!
False
Question 10
2/ 2pts
refers to technologies that include software that allows users of Web sites to participate in the creation, edition, and distribution of content on a Web site owned and operated
by a third party.
Big data
Web 1.0
Pure dot-com
Correct!
Web 2.0
