NOCTI Advertising Design Exam Questions and Answers Already Passed
Ergonomics - Answers Study of implementing safety and comfort in the workplace
Subtractive color wheel - Answers CMYK and traditional primary colors (RYB)
Value - Answers The lightness or darkness of a color
Tint - Answers Adding white to a color
Shade - Answers Adding black to a color
Input device - Answers A device used to enter information into a computer.
TIFF file - Answers File format for storing and interchanging raster images. Preferred use on the web +
for printing
Web graphics quality - Answers 72 PPI
Balance - Answers Equal distribution of different elements or proportions within an art piece; creates
stability
Rhythm - Answers The repetition of shapes, visual movement, and elements within a piece that creates
repetition
Continuity - Answers Coherent and uninterrupted flow of the artwork
Unity - Answers Harmonious arrangement of elements that makes the piece operate as a whole, rather
than several disjointed elements
Emphasis - Answers Use of visual elements to draw attention to a specific part of the piece
Principles of Design - Answers Rhythm, balance, emphasis
kerning - Answers Horizontal spacing between INDIVIDUAL pairs of letters (ex: He l l o my frien d)
leading - Answers Vertical spaces between lines of text
ligature - Answers Connections between individual letters (ex: cursive writing)
Stem - Answers Part of a letter that connects multiple parts of the letter to others (ex: the long vertical
line in the letter "T")
Types of photographic lighting - Answers Backlight, key light, and fill light
Aperture/F-stop - Answers The opening through which light enters the lens. Wider F-stop means more
light, but less depth/clarity.
ISO - Answers Measures a camera's sensitivity to light. Higher ISO = needs less light, but grainy photo.
Ergonomics - Answers Study of implementing safety and comfort in the workplace
Subtractive color wheel - Answers CMYK and traditional primary colors (RYB)
Value - Answers The lightness or darkness of a color
Tint - Answers Adding white to a color
Shade - Answers Adding black to a color
Input device - Answers A device used to enter information into a computer.
TIFF file - Answers File format for storing and interchanging raster images. Preferred use on the web +
for printing
Web graphics quality - Answers 72 PPI
Balance - Answers Equal distribution of different elements or proportions within an art piece; creates
stability
Rhythm - Answers The repetition of shapes, visual movement, and elements within a piece that creates
repetition
Continuity - Answers Coherent and uninterrupted flow of the artwork
Unity - Answers Harmonious arrangement of elements that makes the piece operate as a whole, rather
than several disjointed elements
Emphasis - Answers Use of visual elements to draw attention to a specific part of the piece
Principles of Design - Answers Rhythm, balance, emphasis
kerning - Answers Horizontal spacing between INDIVIDUAL pairs of letters (ex: He l l o my frien d)
leading - Answers Vertical spaces between lines of text
ligature - Answers Connections between individual letters (ex: cursive writing)
Stem - Answers Part of a letter that connects multiple parts of the letter to others (ex: the long vertical
line in the letter "T")
Types of photographic lighting - Answers Backlight, key light, and fill light
Aperture/F-stop - Answers The opening through which light enters the lens. Wider F-stop means more
light, but less depth/clarity.
ISO - Answers Measures a camera's sensitivity to light. Higher ISO = needs less light, but grainy photo.
