Journalism & Media Studies Advanced Diploma Exam
1. What is considered the birthplace of modern journalism, marked by the
publication of the first regularly issued newspapers in the early 17th century?
A) The Gazette of Venice
B) The London Times
C) The Amsterdam Gazette
D) The Boston News-letter
Answer: A) The Gazette of Venice
Explanation: The Gazette of Venice, established in the early 17th century, is
among the earliest newspapers that laid the foundation for modern journalism,
marking the birth of regular news dissemination.
2. Which milestone is most associated with the invention of the printing press
and its impact on journalism?
A) The adoption of radio broadcasting
B) The publication of the first newspaper
C) The development of digital media
D) The advent of television news
Answer: B) The publication of the first newspaper
Explanation: The invention of the printing press by Johannes Gutenberg
revolutionized information dissemination, making the publication of newspapers
possible and significantly impacting journalism's evolution.
3. Which ethical consideration involves journalists balancing the public's right to
know with individuals’ privacy rights?
,Journalism & Media Studies Advanced Diploma Exam
A) Objectivity
B) Sensationalism
C) Privacy vs. public interest
D) Editorial independence
Answer: C) Privacy vs. public interest
Explanation: Journalists often face dilemmas where they must weigh the
importance of revealing personal information against the potential harm or
invasion of privacy, balancing transparency with ethical responsibility.
4. Which type of journalism primarily involves in-depth investigation to uncover
corruption, abuse, or other societal issues?
A) News reporting
B) Investigative journalism
C) Feature writing
D) Sports journalism
Answer: B) Investigative journalism
Explanation: Investigative journalism aims to uncover hidden facts and hold
power to account through thorough research and in-depth reporting.
5. Which communication model is characterized by a one-way, linear
transmission from sender to receiver, often used in early mass media?
A) Transactional model
B) Interactive model
,Journalism & Media Studies Advanced Diploma Exam
C) Linear model
D) Spiral model
Answer: C) Linear model
Explanation: The linear communication model depicts a straightforward, one-way
process where information flows from sender to receiver without feedback,
common in traditional mass media.
6. In Lasswell’s communication model, what is the primary function described?
A) Who says what in which channel to whom with what effect
B) The feedback loop in communication
C) Encoding and decoding messages
D) The emotional impact of media content
Answer: A) Who says what in which channel to whom with what effect
Explanation: Lasswell's model emphasizes the components of communication,
highlighting the sender, message, medium, receiver, and effect.
7. Which theory suggests that media content influences viewers' perceptions
and attitudes over time through long-term exposure?
A) Uses and Gratifications Theory
B) Cultivation Theory
C) Agenda-setting Theory
D) Media Dependency Theory
, Journalism & Media Studies Advanced Diploma Exam
Answer: B) Cultivation Theory
Explanation: Cultivation Theory posits that prolonged exposure to media shapes
viewers' perceptions of reality, often aligning them with media portrayals.
8. Which concept in media studies refers to the process by which media outlets
select and highlight certain issues to shape public perception?
A) Framing
B) Agenda-setting
C) Gatekeeping
D) Convergence
Answer: B) Agenda-setting
Explanation: Agenda-setting theory describes how media influence what topics
the public perceives as important by emphasizing particular issues.
9. Which is a key characteristic of digital journalism compared to traditional
journalism?
A) Reliance solely on print media
B) Static content with limited interaction
C) Real-time updates and multimedia integration
D) Absence of audience engagement tools
Answer: C) Real-time updates and multimedia integration
Explanation: Digital journalism leverages the internet's capabilities to provide
immediate updates and multimedia content, enhancing interactivity.
1. What is considered the birthplace of modern journalism, marked by the
publication of the first regularly issued newspapers in the early 17th century?
A) The Gazette of Venice
B) The London Times
C) The Amsterdam Gazette
D) The Boston News-letter
Answer: A) The Gazette of Venice
Explanation: The Gazette of Venice, established in the early 17th century, is
among the earliest newspapers that laid the foundation for modern journalism,
marking the birth of regular news dissemination.
2. Which milestone is most associated with the invention of the printing press
and its impact on journalism?
A) The adoption of radio broadcasting
B) The publication of the first newspaper
C) The development of digital media
D) The advent of television news
Answer: B) The publication of the first newspaper
Explanation: The invention of the printing press by Johannes Gutenberg
revolutionized information dissemination, making the publication of newspapers
possible and significantly impacting journalism's evolution.
3. Which ethical consideration involves journalists balancing the public's right to
know with individuals’ privacy rights?
,Journalism & Media Studies Advanced Diploma Exam
A) Objectivity
B) Sensationalism
C) Privacy vs. public interest
D) Editorial independence
Answer: C) Privacy vs. public interest
Explanation: Journalists often face dilemmas where they must weigh the
importance of revealing personal information against the potential harm or
invasion of privacy, balancing transparency with ethical responsibility.
4. Which type of journalism primarily involves in-depth investigation to uncover
corruption, abuse, or other societal issues?
A) News reporting
B) Investigative journalism
C) Feature writing
D) Sports journalism
Answer: B) Investigative journalism
Explanation: Investigative journalism aims to uncover hidden facts and hold
power to account through thorough research and in-depth reporting.
5. Which communication model is characterized by a one-way, linear
transmission from sender to receiver, often used in early mass media?
A) Transactional model
B) Interactive model
,Journalism & Media Studies Advanced Diploma Exam
C) Linear model
D) Spiral model
Answer: C) Linear model
Explanation: The linear communication model depicts a straightforward, one-way
process where information flows from sender to receiver without feedback,
common in traditional mass media.
6. In Lasswell’s communication model, what is the primary function described?
A) Who says what in which channel to whom with what effect
B) The feedback loop in communication
C) Encoding and decoding messages
D) The emotional impact of media content
Answer: A) Who says what in which channel to whom with what effect
Explanation: Lasswell's model emphasizes the components of communication,
highlighting the sender, message, medium, receiver, and effect.
7. Which theory suggests that media content influences viewers' perceptions
and attitudes over time through long-term exposure?
A) Uses and Gratifications Theory
B) Cultivation Theory
C) Agenda-setting Theory
D) Media Dependency Theory
, Journalism & Media Studies Advanced Diploma Exam
Answer: B) Cultivation Theory
Explanation: Cultivation Theory posits that prolonged exposure to media shapes
viewers' perceptions of reality, often aligning them with media portrayals.
8. Which concept in media studies refers to the process by which media outlets
select and highlight certain issues to shape public perception?
A) Framing
B) Agenda-setting
C) Gatekeeping
D) Convergence
Answer: B) Agenda-setting
Explanation: Agenda-setting theory describes how media influence what topics
the public perceives as important by emphasizing particular issues.
9. Which is a key characteristic of digital journalism compared to traditional
journalism?
A) Reliance solely on print media
B) Static content with limited interaction
C) Real-time updates and multimedia integration
D) Absence of audience engagement tools
Answer: C) Real-time updates and multimedia integration
Explanation: Digital journalism leverages the internet's capabilities to provide
immediate updates and multimedia content, enhancing interactivity.
