Written by students who passed Immediately available after payment Read online or as PDF Wrong document? Swap it for free 4.6 TrustPilot
logo-home
Previously searched by you
Previously searched by you
logo
  • Hogeschool PXL (PXL)
  • Winkelmanagement
  • Marketingmanagement
To add items to your wishlist, you must be logged in
Summary

Samenvatting Marketingmanagement S1 T1

Rating
-
Sold
4
Pages
33
Uploaded on
13-08-2020
Written in
2019/2020

Duidelijke samenvatting

Institution
Hogeschool PXL (PXL)
Course
Marketingmanagement

Content preview

Marketingmanagement 1
Hoofdstuk 1: Wat is marketing?
Alle activiteiten die koper en verkoper bij elkaar brengen a.d.h.v. marketingmix.
( marketingmix: 4 P’s)

DEPEST-factoren
(Niet beïnvloedbaar)
Demografisch

Economisch

Politiek/Wetgeving

Ecologisch

Sociaal-cultureel

Technisch

5 krachten van Porter (omgevingsfactoren beïnvloedbaar)




Mogelijke toetreders: Bedrijven die dezelfde producten/diensten willen aanbieden
als jij, als dit winstgevend genoeg is.
 als jouw prijzen laag staan en het voor hen niet meer winstgevend is
Afnemers (klanten: huidige + toekomstige klanten van je onderneming)
 gevoelig voor reclame of prijsveranderingen
Leveranciers: ondernemingen waar jij je producten/grondstoffen van geleverd krijgt.

Huidige concurrenten: bedrijven die ‘nu’ hetzelfde product/dienst als jou aanbieden.
 goed opgeleid personeel of lagere prijszetting
Substituten (vervangende producten/diensten): bedrijven die ‘nu’
producten/diensten aanbieden die jouw producten kunnen vervangen.
Report Copyright Violation

Written for

Institution
Hogeschool PXL (PXL)
Study
Winkelmanagement
Course
Marketingmanagement
All documents for this subject (1)

Document information

Uploaded on
August 13, 2020
File latest updated on
December 8, 2020
Number of pages
33
Written in
2019/2020
Type
SUMMARY

Subjects

  • marketing
  • marketingmanagement
  • winkelmanagement
  • samenvatting
$4.70
Get access to the full document:
Wrong document? Swap it for free Within 14 days of purchase and before downloading, you can choose a different document. You can simply spend the amount again.
Written by students who passed
Immediately available after payment
Read online or as PDF
Get to know the seller
Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
annelienxp
5.0
(3)

Get to know the seller

Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
annelienxp Hogeschool PXL
View profile
Follow You need to be logged in order to follow users or courses
Sold
34
Member since
7 year
Number of followers
23
Documents
12
Last sold
6 months ago

5.0

3 reviews

5
3
4
0
3
0
2
0
1
0

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Working on your references?

Create accurate citations in APA, MLA and Harvard with our free citation generator.

Learn more Create citation
Working on your references?

Frequently asked questions