MNM2605
ASSIGNMENT 2 SEMESTER 1 2025
UNIQUE NO. 784493
DUE DATE: 12 MAY 2025
, MNM2605
Assignment 2 Semester 1 2025
Unique Number: 784493
Due Date: 12 May 2025
Consumer Behaviour
QUESTION 1
(a) Four External and Four Internal Influences on Mike’s Buying Decision
External Influences:
1. Cultural Factors
Explanation: Culture shapes a person's wants and behavior.
Application to Nikon: Mike might come from a culture that values creativity and
supports hobbies, which would motivate him to buy a quality Nikon camera for
Edgar's artistic pursuit.
2. Social Factors
Explanation: Family, friends, and peer groups influence purchasing decisions.
Application to Nikon: If Edgar’s friends use Nikon cameras or his art professors
recommend it, Mike is likely to choose Nikon to meet social expectations.
3. Economic Environment
Explanation: Economic conditions affect affordability and decision-making.
Application to Nikon: If Mike is financially stable, he may afford a high-end Nikon
camera with advanced features for Edgar, even during economic uncertainty.
4. Marketing and Advertising
Explanation: Promotional activities can attract buyers.
Application to Nikon: Effective Nikon advertisements and product reviews
ASSIGNMENT 2 SEMESTER 1 2025
UNIQUE NO. 784493
DUE DATE: 12 MAY 2025
, MNM2605
Assignment 2 Semester 1 2025
Unique Number: 784493
Due Date: 12 May 2025
Consumer Behaviour
QUESTION 1
(a) Four External and Four Internal Influences on Mike’s Buying Decision
External Influences:
1. Cultural Factors
Explanation: Culture shapes a person's wants and behavior.
Application to Nikon: Mike might come from a culture that values creativity and
supports hobbies, which would motivate him to buy a quality Nikon camera for
Edgar's artistic pursuit.
2. Social Factors
Explanation: Family, friends, and peer groups influence purchasing decisions.
Application to Nikon: If Edgar’s friends use Nikon cameras or his art professors
recommend it, Mike is likely to choose Nikon to meet social expectations.
3. Economic Environment
Explanation: Economic conditions affect affordability and decision-making.
Application to Nikon: If Mike is financially stable, he may afford a high-end Nikon
camera with advanced features for Edgar, even during economic uncertainty.
4. Marketing and Advertising
Explanation: Promotional activities can attract buyers.
Application to Nikon: Effective Nikon advertisements and product reviews
