MBA 600 Exam 2 Question and answers
already passed 2025
Convenience products - correct answer ✔Relatively inexpensive, frequently
purchased items for which buyers exert minimal purchasing effort
shopping products - correct answer ✔items for which buyers are willing to
expend considerable effort in planning and making purchases
issues marketer must consider - correct answer ✔how to allocate resources,
whether personal selling is needed, and the level of cooperation in the supply
chain
specialty products - correct answer ✔possess one or more unique
characteristics and buyers are willing to expend considerable effort to obtain
them
unsought products - correct answer ✔those purchased when a sudden
problem must be solved, products of which customers are unaware until they
see them in a store or online, and products that people do not plan on
purchasing
business products - correct answer ✔purchased on the basis of an
organization's goals and objectives
seven categories of business products - correct answer ✔installations;
accessory equipment; raw materials; component parts; process materials;
maintenance, repair, and operating (MRO) supplies; and business services
already passed 2025
Convenience products - correct answer ✔Relatively inexpensive, frequently
purchased items for which buyers exert minimal purchasing effort
shopping products - correct answer ✔items for which buyers are willing to
expend considerable effort in planning and making purchases
issues marketer must consider - correct answer ✔how to allocate resources,
whether personal selling is needed, and the level of cooperation in the supply
chain
specialty products - correct answer ✔possess one or more unique
characteristics and buyers are willing to expend considerable effort to obtain
them
unsought products - correct answer ✔those purchased when a sudden
problem must be solved, products of which customers are unaware until they
see them in a store or online, and products that people do not plan on
purchasing
business products - correct answer ✔purchased on the basis of an
organization's goals and objectives
seven categories of business products - correct answer ✔installations;
accessory equipment; raw materials; component parts; process materials;
maintenance, repair, and operating (MRO) supplies; and business services
