Hubspot Inbound Sales Certification questions with
verified answers
Best practice for an outreach (awareness stage of buyers journey) Ans✓✓✓
Focus on being helpful
Look at all your existing content and how it can help
Personalize email subject line
Keep message short
Reference buyer at least 2x as much as yourself (keep focus on them)
End all emails with a question
Use personal voice and style (have a personality)
Buyer Persona Ans✓✓✓ a semi-fictional representation of my ideal customer
based on real data about demographics, behavior patterns, motivations, and
goals.
Buyers Persona (acts as road map to understand buyer) Ans✓✓✓ Examines the
person's background, daily lifestyle, how they speak, what they read & identifying
a problem they might & show them how your product can help their problem
Common connections are a great way to reach out to passive and active buyers.
Ans✓✓✓ True
Common connections Ans✓✓✓ Someone you know fairly well and is a great way
to reach passive buyers who match customer profile that you can enrich.
, Give an example of how a transition from connect to explore phase might look
Ans✓✓✓ Listen for the challenge or goal.
Ask what they have tried.
Actively listen, Repeat challenge or goal and what they have tried and their
current results.
Is this challenge or goal a high priority for you at this point?
Based on the information you provided it sounds like we may be able to help you
with your challenge or goal a few different ways.
Would it be a good use of your time if we were to talk about some ways we could
help you hit that goal or solve that problem?
If yes, say
Excellent, I have some availability to speak on x date, what time works for you?
Agree on time and date.
Thank them and say you will speak with them then.
verified answers
Best practice for an outreach (awareness stage of buyers journey) Ans✓✓✓
Focus on being helpful
Look at all your existing content and how it can help
Personalize email subject line
Keep message short
Reference buyer at least 2x as much as yourself (keep focus on them)
End all emails with a question
Use personal voice and style (have a personality)
Buyer Persona Ans✓✓✓ a semi-fictional representation of my ideal customer
based on real data about demographics, behavior patterns, motivations, and
goals.
Buyers Persona (acts as road map to understand buyer) Ans✓✓✓ Examines the
person's background, daily lifestyle, how they speak, what they read & identifying
a problem they might & show them how your product can help their problem
Common connections are a great way to reach out to passive and active buyers.
Ans✓✓✓ True
Common connections Ans✓✓✓ Someone you know fairly well and is a great way
to reach passive buyers who match customer profile that you can enrich.
, Give an example of how a transition from connect to explore phase might look
Ans✓✓✓ Listen for the challenge or goal.
Ask what they have tried.
Actively listen, Repeat challenge or goal and what they have tried and their
current results.
Is this challenge or goal a high priority for you at this point?
Based on the information you provided it sounds like we may be able to help you
with your challenge or goal a few different ways.
Would it be a good use of your time if we were to talk about some ways we could
help you hit that goal or solve that problem?
If yes, say
Excellent, I have some availability to speak on x date, what time works for you?
Agree on time and date.
Thank them and say you will speak with them then.
