MKT 100 FINAL EXAM QUESTIONS AND
ANSWERS
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Tim Hortons opens new stores in Mexico. This is an example of what? - CORRECT
ANSWER- market development
Ryerson University begins offering live online streaming interactive undergraduate
courses. This is an example of what? - CORRECT ANSWER- market development
Nintendo develops a new smart phone. This is an example of what? - CORRECT
ANSWER- diversification
TELUS starts its own Canadian bank. This is an example of what? - CORRECT
ANSWER- diversification
Rogers Wireless offers a deal on bigger data plans for its wireless customers. This is an
example of what? - CORRECT ANSWER- market penetration
Cadbury India pushes for chocolates to be used as small gifts instead of the more
traditional sweets given during the Diwali festival. This is an example of what? -
CORRECT ANSWER- market penetration
KFC introduced salads to its menu. This is an example of what? - CORRECT
ANSWER- product development
Sony starts producing games for both its Playstation 4 and the Nintendo Wii U. This is
an example of what? - CORRECT ANSWER- product development
The number of Canadians taking extended vacations, the number two leisure activity
among survey respondents, decreased by 29% from 2008 when the recession began to
2012. This is an example of the impact of what environmental factor? - CORRECT
ANSWER- economic
Tim Hortons "Roll up to Win campaign is happening over the next three weeks. At the
same time, McDonald's is having a free coffee promotion at its locations. This is an
example of what microenvironment element. - CORRECT ANSWER- competitor
Opportunities and Threats are - CORRECT ANSWER- external
,Business to Business buying differs from Business to Consumer buying in what way? -
CORRECT ANSWER- Business products generally have greater customization
Strengths and Weaknesses - CORRECT ANSWER- internal
Intentionally choosing NOT TO PURCHASE products from Starbucks is an example of
a - CORRECT ANSWER- response to a decoded message
You are on the Ryerson University and Archives online and click on a journal that may
be relevant to a research project you are doing. The Scholars Portal crashes and the
site appears to be facing technical difficulties, thus preventing you from going to that
journal link. This is an example of what? - CORRECT ANSWER- Noise
If a book publisher wants to sell the latest novel from J.K Rowling through its own
website to consumers, then this would be what type of distribution? - CORRECT
ANSWER- Direct Distribution
If a book publisher wants to sell the latest novel from Dan Brown through Amazon to
consumers, then this would be what type of distribution? - CORRECT ANSWER-
Indirect Distribution
Print Magazines are a form of - CORRECT ANSWER- communication channel
The Microsoft Word startup chime is an example of - CORRECT ANSWER- encoding
from one party to another
Barry tends to be skeptical when it comes to new products such as driverLESS cars .
He doesnt trust mass media/salespeople. He will ONLY adopt a product when most
people have already purchased it. Barry is part of what group when it comes to
consumer adoption? - CORRECT ANSWER- Laggards
Andrew is really important to marketers. He has the capacity to influence others in the
choices they make, is respected by others for his knowledge and is seen by others to be
a credible source of information. Andrew is part of WHAT GROUP when it comes to
consumer adoption? - CORRECT ANSWER- Early adopters
Arnold is never the first to try new products, but he does try them before the average
person. He looks at mass media and those with more knowledge as sources of
information. Arnold is part of what group when it comes to consumer adoption? -
CORRECT ANSWER- Early majority
, Cognitive Dissonance - CORRECT ANSWER- buyers remorse
In addition to its currently running TV and print advertisements, Proctoer & Gamble
have been sending coupons for its Dawn dishwashing liquid to households. This is an
example of what type of Strategy? - CORRECT ANSWER- Pull Strategy
Marketing - CORRECT ANSWER- creating, communicating, delivering and exchanging
offerings that have value for customers, clients, partners, and society at large
4 key Consumer markets - CORRECT ANSWER- GLOBAL, CONSUMER, BUSINESS,
GOVERNMENT
Types of marketing environments (6) - CORRECT ANSWER- DEMOGRAPHIC,
POLITICAL-LEGAL, TECHNOLOGICAL, NATURAL ENVIRONMENT, ECONOMIC,
SOCIO-CULTURAL
example of a B2B business - CORRECT ANSWER- wholesaling! Costco
example of a B2C business - CORRECT ANSWER- all retailing businesses! Forever 21
example of a C2C business - CORRECT ANSWER- kijiji, ebay, amazon
4 Eras (How marketing creates value) - CORRECT ANSWER- PRODUCTION-
ORIENTED (good will sell itself),
SALES ORIENTED (answers overproduction by focusing on sales)
MARKET ORIENTED (what customers want)
VALUE BASED (giving greater value than the competition)
Value - CORRECT ANSWER- - reflects the relationship of benefits to costs
Customer Relationship Management (CRM) - CORRECT ANSWER- targeting the most
VALUED customers
meets their needs
how to retain them??
ANSWERS
Save
Tim Hortons opens new stores in Mexico. This is an example of what? - CORRECT
ANSWER- market development
Ryerson University begins offering live online streaming interactive undergraduate
courses. This is an example of what? - CORRECT ANSWER- market development
Nintendo develops a new smart phone. This is an example of what? - CORRECT
ANSWER- diversification
TELUS starts its own Canadian bank. This is an example of what? - CORRECT
ANSWER- diversification
Rogers Wireless offers a deal on bigger data plans for its wireless customers. This is an
example of what? - CORRECT ANSWER- market penetration
Cadbury India pushes for chocolates to be used as small gifts instead of the more
traditional sweets given during the Diwali festival. This is an example of what? -
CORRECT ANSWER- market penetration
KFC introduced salads to its menu. This is an example of what? - CORRECT
ANSWER- product development
Sony starts producing games for both its Playstation 4 and the Nintendo Wii U. This is
an example of what? - CORRECT ANSWER- product development
The number of Canadians taking extended vacations, the number two leisure activity
among survey respondents, decreased by 29% from 2008 when the recession began to
2012. This is an example of the impact of what environmental factor? - CORRECT
ANSWER- economic
Tim Hortons "Roll up to Win campaign is happening over the next three weeks. At the
same time, McDonald's is having a free coffee promotion at its locations. This is an
example of what microenvironment element. - CORRECT ANSWER- competitor
Opportunities and Threats are - CORRECT ANSWER- external
,Business to Business buying differs from Business to Consumer buying in what way? -
CORRECT ANSWER- Business products generally have greater customization
Strengths and Weaknesses - CORRECT ANSWER- internal
Intentionally choosing NOT TO PURCHASE products from Starbucks is an example of
a - CORRECT ANSWER- response to a decoded message
You are on the Ryerson University and Archives online and click on a journal that may
be relevant to a research project you are doing. The Scholars Portal crashes and the
site appears to be facing technical difficulties, thus preventing you from going to that
journal link. This is an example of what? - CORRECT ANSWER- Noise
If a book publisher wants to sell the latest novel from J.K Rowling through its own
website to consumers, then this would be what type of distribution? - CORRECT
ANSWER- Direct Distribution
If a book publisher wants to sell the latest novel from Dan Brown through Amazon to
consumers, then this would be what type of distribution? - CORRECT ANSWER-
Indirect Distribution
Print Magazines are a form of - CORRECT ANSWER- communication channel
The Microsoft Word startup chime is an example of - CORRECT ANSWER- encoding
from one party to another
Barry tends to be skeptical when it comes to new products such as driverLESS cars .
He doesnt trust mass media/salespeople. He will ONLY adopt a product when most
people have already purchased it. Barry is part of what group when it comes to
consumer adoption? - CORRECT ANSWER- Laggards
Andrew is really important to marketers. He has the capacity to influence others in the
choices they make, is respected by others for his knowledge and is seen by others to be
a credible source of information. Andrew is part of WHAT GROUP when it comes to
consumer adoption? - CORRECT ANSWER- Early adopters
Arnold is never the first to try new products, but he does try them before the average
person. He looks at mass media and those with more knowledge as sources of
information. Arnold is part of what group when it comes to consumer adoption? -
CORRECT ANSWER- Early majority
, Cognitive Dissonance - CORRECT ANSWER- buyers remorse
In addition to its currently running TV and print advertisements, Proctoer & Gamble
have been sending coupons for its Dawn dishwashing liquid to households. This is an
example of what type of Strategy? - CORRECT ANSWER- Pull Strategy
Marketing - CORRECT ANSWER- creating, communicating, delivering and exchanging
offerings that have value for customers, clients, partners, and society at large
4 key Consumer markets - CORRECT ANSWER- GLOBAL, CONSUMER, BUSINESS,
GOVERNMENT
Types of marketing environments (6) - CORRECT ANSWER- DEMOGRAPHIC,
POLITICAL-LEGAL, TECHNOLOGICAL, NATURAL ENVIRONMENT, ECONOMIC,
SOCIO-CULTURAL
example of a B2B business - CORRECT ANSWER- wholesaling! Costco
example of a B2C business - CORRECT ANSWER- all retailing businesses! Forever 21
example of a C2C business - CORRECT ANSWER- kijiji, ebay, amazon
4 Eras (How marketing creates value) - CORRECT ANSWER- PRODUCTION-
ORIENTED (good will sell itself),
SALES ORIENTED (answers overproduction by focusing on sales)
MARKET ORIENTED (what customers want)
VALUE BASED (giving greater value than the competition)
Value - CORRECT ANSWER- - reflects the relationship of benefits to costs
Customer Relationship Management (CRM) - CORRECT ANSWER- targeting the most
VALUED customers
meets their needs
how to retain them??
