Test bank for crafting and executing strategy quest for competitive advantage concepts and cases 23rd edition thompson full complete solution

,DOWNLOAD THE Test Bank for Crafting and Executing Strategy Quest for
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Competitive Advantage Concepts and Cases 23rd Edition Thompson
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Crafting and Executing Strategy Quest for Competitive
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Advantage Concepts and Cases 23rd Edition by Thompson CH01 g g g g g g g g




ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
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MULTIPLE CHOICE - Choose the one alternative that best completes the statement or
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answers the question.
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1) Managers of all types of business organizations must develop a clear answer for which of
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the following questions?
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1) g




A) What approaches do we need to take in order to gain a competitive advantage in the
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marketplace?
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B) What is the set of actions that we need to take to outperform competitors and achieve
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superior profitability?
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C) Where are we now? g g g


D) Where do we go from here? g g g g g



E) When will we know that we are there? g g g g g g g




Question Details g


Difficulty : 1 Easy g g g


Topic : Strategy and the Strategic Management Process
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Learning Objective : 01-01 Understand what is meant by a company’s strategy and why it needs to diffe
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Bloom's : Remember
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AACSB : Knowledge Application
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Accessibility : Keyboard Navigation
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Gradable : automatic
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2) Sanofi, a pharmaceutical company selling prescription drugs in France for the past 10
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years, has had moderate sales in a crowded market while its rivals manufacture and market drugs
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having similar efficacy and safety precautions, but with superior market share. This particular
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pharmaceutical company's greatest challenge is to increase prescriptions of their drugs by French
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doctors. What would be the most effective strategy for Sanofi to improve sales performance in its
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existing market?
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2) g




Version 1 g 1
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,DOWNLOAD THE Test Bank for Crafting and Executing Strategy Quest for
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Competitive Advantage Concepts and Cases 23rd Edition Thompson
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Crafting and Executing Strategy Quest for Competitive
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Advantage Concepts and Cases 23rd Edition by Thompson CH01 g g g g g g g g




A) modifying marketing communication to increase brand familiarity within key g g g g g g g g



physician segments
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B) relocating all the existing drug manufacturing facilities to developing countries to g g g g g g g g g g



reduce operational costs
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C) employing hiring plans that aim at acquiring drug designers from rival companies g g g g g g g g g g g


D) exiting the market and entering a new unexplored geographical location
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E) engaging in new contract talks with suppliers about price breaks g g g g g g g g g




Question Details g


Topic : Strategy and the Strategic Management Process
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Learning Objective : 01-01 Understand what is meant by a company’s strategy and why it needs to diffe
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Accessibility : Keyboard Navigation
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Difficulty : 3 Hard g g g


Bloom's : Apply
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AACSB : Analytical Thinking
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Gradable : automatic
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3) You have been hired as a consultant by SandCloud, a venture-backed established
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company in the beachwear and toweling markets. SandCloud’s owners are weighing a decision
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to donate a part of its profits to a children's charity to improve its market image. Your advice to
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SandCloud regarding strategy is that it will consist of the action plan management takes to
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3) g




A) develop a more appealing business model than rival beachwear and toweling
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companies.
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B) compete against rivals in the beachwear and toweling industry and establish a
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transitory competitive advantage.
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C) concentrate on improving its existing product offering irrespective of its decision to g g g g g g g g g g g



donate a percentage of its profits to a children’s charity.
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D) stake out a unique market position in beachwear and toweling markets and achieve
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superior profitability.
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E) identify its strategic vision, its strategic objectives, and its strategic intent.
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Version 1 g 2
mynursytest.store

, DOWNLOAD THE Test Bank for Crafting and Executing Strategy Quest for
g g g g g g g g g g


Competitive Advantage Concepts and Cases 23rd Edition Thompson
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Crafting and Executing Strategy Quest for Competitive
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Advantage Concepts and Cases 23rd Edition by Thompson CH01 g g g g g g g g




Question Details g


Topic : Strategy and the Strategic Management Process
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Learning Objective : 01-01 Understand what is meant by a company’s strategy and why it needs to diffe
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AACSB : Knowledge Application
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Accessibility : Keyboard Navigation
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Bloom's : Apply
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Difficulty : 2 Medium g g g


Gradable : automatic
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4) Keurig, the coffee machine manufacturer, sells high-quality espresso machines at a very
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low price and also provides low-cost refills of varietal coffee pods at a relatively higher price
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than rivals. The action steps that Keurig’s managers take to outperform the company's
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competitors and achieve superior profitability are known as its
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4) g




A) strategy.
B) mission statement. g


C) strategic intent. g



D) value-cost-price framework. g



E) market visioning statement. g g




Question Details g


Topic : Strategy and the Strategic Management Process
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Learning Objective : 01-01 Understand what is meant by a company’s strategy and why it needs to diffe
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Bloom's : Remember
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AACSB : Knowledge Application
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Accessibility : Keyboard Navigation
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Difficulty : 2 Medium
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Gradable : automaticg g




5) Strategy, at its essence, is about g g g g g



5) g




Version 1 g 3
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