WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT LATEST VERSIONS A AND B NEWEST ACTUAL

WGU C201 BUSINESS ACUMEN
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WGU C201 BUSINESS ACUMEN OB u u u u




JECTIVE ASSESSMENT 2024/2025 u u u




LATEST VERSIONS A AND B NEWE u u u u u




ST ACTUAL u




1. Which two key elements does an effective organization include? -
u u u u u u u u u




ANS ✔Human Interaction & Structure
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2. Why does a line organization structure function most effectively i
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n a crisis situation? - ANS ✔It establishes a direct flow of authority
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3. A company might divide itself into smaller groups that best match
u u u u u u u u u u




u the types of customers it serves. What is this an example of? -
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u ANS ✔Departmentalization
u




4. Which primary driver does management use for an organization'
u u u u u u u u




s structure? - ANS ✔Achievement of company goals
u u u u u u u




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,WGU C201 BUSINESS ACUMEN
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5. Which step in the organizing process results in management grou
u u u u u u u u u




ping work activities into units within the organization? -
u u u u u u u u




u ANS ✔Departmentalization
u




A high-tech start-
u u




up company is launching a marketing campaign for its new social medi
u u u u u u u u u u u




a portal by highlighting how the portal exceeds the connectivity and col
u u u u u u u u u u u




laboration capabilities of all other social media sites.u u u u u u u




6. Which type of competitive advantage is this company leveraging?
u u u u u u u u




u - ANS ✔product
u u




7. Which marketing strategy is devoted to maintaining continuous b
u u u u u u u u




ottom-line prices rather than relying on short-term price-
u u u u u u u




cutting tactics such as cents- u u u u




off coupons, rebates, and special sales? -
u u u u u u




u ANS ✔Everyday Low Pricing
u u u




8. When would a pull promotional strategy enhance a competitive a
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dvantage to market a product better than a push strategy? -
u u u u u u u u u u




u ANS ✔When demand for the product is driven by the end user
u u u u u u u u u u u




9. Which marketing tool is often used to build effective relationship
u u u u u u u u u u




marketing campaigns? - ANS ✔Affinity Programs u u u u u




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,WGU C201 BUSINESS ACUMEN
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10. Which element of the promotional mix has the advantage of
u u u u u u u u u u




messaging that can be tailored for each customer but the disadva
u u u u u u u u u u




ntage of a high cost per contact? - ANS ✔Personal Selling
u u u u u u u u u u




11. What three factors should be addressed in a successful mar
u u u u u u u u u




keting plan? - u u




u ANS ✔Target Market, Sales Revenue Goals and Plan Implementation
u u u u u u u u u




Timeline



12. Which three characteristics are measured in demographic s
u u u u u u u




egmentation? - ANS ✔Race & Ethnicity, Income and Household Size
u u u u u u u u u




13. In which three ways does business-
u u u u u




buying behaviour differ from consumer-buying behaviour? -
u u u u u u




u ANS ✔A group or committee often makes decisions
u u u u u u u




Purchasers often invite selected providers to bid on a purchase
u u u u u u u u u




Buyers face organizational influences that affect their own preferences
u u u u u u u u




14. Which three factors suggest a product should be marketed a
u u u u u u u u u




s a specialty product? - ANS ✔Priced high
u u u u u u u




Purchased infrequently u




Available from a small number of retail outlets
u u u u u u u




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, WGU C201 BUSINESS ACUMEN
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15. With which two types of products does a marketing strategy
u u u u u u u u u




u rely on advertising more than personal selling? -
u u u u u u u




u ANS ✔Accessories to primary products
u u u u




Consumable supplies u




16. After years of marketing a body lotion, a cosmetics compan
u u u u u u u u u




y begins promoting the lotion as an insect repellent as well. In wh
u u u u u u u u u u u u




ich three product life cycle extension strategies did this company
u u u u u u u u u u




engage? - u




u ANS ✔Adding new users, finding new uses for the product, increasing
u u u u u u u u u u




ufrequency of use. u u




17. What are three qualities of strong brand equity? -
u u u u u u u u




u ANS ✔Awareness, Loyalty and favourable images
u u u u u




18. A customer intends to purchase her favorited cereal. It is ou
u u u u u u u u u u




t of stock, so she purchases an alternative brand of cereal instead.
u u u u u u u u u u u




u Which stage of brand loyalty is this customer in? -
u u u u u u u u u




u ANS ✔brand preference
u u




19. Which manufacturer distribution model is enhanced by the
u u u u u u u u




shipping and tracking capabilities of a global package delivery se
u u u u u u u u u




rvice? - ANS ✔Direct u u u




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