NRF Business of Retail Certification Exam
1. brick-and-mortar: the presence of a physical storefront and face-to-face customer
experiences
2. closeout stores: off-price stores that offer an assortment of brand-name merchandise
at a significant discount off the manufacturer's price
3. commercial cue: advertising message that impacts purchase decisions
4. comparison shopper: the customer who spends time searching for the best
price or deal on the item she is looking to purchase
5. convenience stores: these stores aim at providing their customers a convenient
shopping experience. the general merchandise stores are easily accessible, small
in size, with quick shopping and easy checkout
6. corporate chain: a company that operates multiple stores under common ownership,
and usually has centralized decision-making
7. demographics: quantifiable information about a customer such as household
size, income, education, occupation, and place of residence
8. department stores: these stores offer good service and a broad variety and
assortment of products of mid-to-high quality
9. direct selling: salespeople contact customers directly in a convenient location,
often at a customer's home; demonstrate product benefits; take orders; and deliver
the products or perform the services
10. discount selling: these retailers offer a broad variety of merchandise, limited
service, and low prices
11. distribution channel: the chain of businesses through which a good or service
passes until it reaches the end customer
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, 12. diverse shopper: this buyer is hard to predict or to understand. he shops in
many different places and is not obviously influenced by any one retail element
13. e-commerce: buying and selling through the internet via an electronic device
14. follower: this customer usually waits to see what the latest trend will be, and is
reluctant to try new products until friends have done so and reported on them
15. franchises: the license granted to another party to market a company's goods
or services in a particular territory
16. gross domestic product (gdp): the monetary value of all the finished goods
and services produced within a country annually
17. impulse buyer: the person who makes quick purchase decisions
18. independent establishment: typically single store or a small, regional chain
19. innovative customer: the buyer who wants to be the first to purchase and own
the latest merchandise
20. manufacturer: produces the products
21. multi-channel: retail operations with customer transactions possible through
multiple connected channels
22. off-price retailers: offer brand name merchandise at a discount. the merchandise
typically consists of excess inventory, closeouts and irregulars
23. omnichannel: similar to multi-channel retailing, with the focus on creating a
seamless consumer experiences through any and all shopping channels
24. outlet stores: off prices stores that are owned by the manufacturer or retailer
25. physical cue: a physical need such as hunger or thirst that drives behavior
26. recreational shopper: this customer shops for fun, and therefore shopping
does not necessarily mean always making a purchase
27. retailer: receives, stores, displays, and presents the products to customers
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1. brick-and-mortar: the presence of a physical storefront and face-to-face customer
experiences
2. closeout stores: off-price stores that offer an assortment of brand-name merchandise
at a significant discount off the manufacturer's price
3. commercial cue: advertising message that impacts purchase decisions
4. comparison shopper: the customer who spends time searching for the best
price or deal on the item she is looking to purchase
5. convenience stores: these stores aim at providing their customers a convenient
shopping experience. the general merchandise stores are easily accessible, small
in size, with quick shopping and easy checkout
6. corporate chain: a company that operates multiple stores under common ownership,
and usually has centralized decision-making
7. demographics: quantifiable information about a customer such as household
size, income, education, occupation, and place of residence
8. department stores: these stores offer good service and a broad variety and
assortment of products of mid-to-high quality
9. direct selling: salespeople contact customers directly in a convenient location,
often at a customer's home; demonstrate product benefits; take orders; and deliver
the products or perform the services
10. discount selling: these retailers offer a broad variety of merchandise, limited
service, and low prices
11. distribution channel: the chain of businesses through which a good or service
passes until it reaches the end customer
1
, 12. diverse shopper: this buyer is hard to predict or to understand. he shops in
many different places and is not obviously influenced by any one retail element
13. e-commerce: buying and selling through the internet via an electronic device
14. follower: this customer usually waits to see what the latest trend will be, and is
reluctant to try new products until friends have done so and reported on them
15. franchises: the license granted to another party to market a company's goods
or services in a particular territory
16. gross domestic product (gdp): the monetary value of all the finished goods
and services produced within a country annually
17. impulse buyer: the person who makes quick purchase decisions
18. independent establishment: typically single store or a small, regional chain
19. innovative customer: the buyer who wants to be the first to purchase and own
the latest merchandise
20. manufacturer: produces the products
21. multi-channel: retail operations with customer transactions possible through
multiple connected channels
22. off-price retailers: offer brand name merchandise at a discount. the merchandise
typically consists of excess inventory, closeouts and irregulars
23. omnichannel: similar to multi-channel retailing, with the focus on creating a
seamless consumer experiences through any and all shopping channels
24. outlet stores: off prices stores that are owned by the manufacturer or retailer
25. physical cue: a physical need such as hunger or thirst that drives behavior
26. recreational shopper: this customer shops for fun, and therefore shopping
does not necessarily mean always making a purchase
27. retailer: receives, stores, displays, and presents the products to customers
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