BUAD 332 EXAM 1 | 71 QUESTIONS AND
ANSWERS 100% CORRECT | LATEST
UPDATE 2025
In BCG approach, ________ are high-share, high-growth businesses or products.
They need heavy investment to finance rapid growth and fend off competition.
When their growth slows down, they often turn into ___________ .
A) Dogs; cash cows
B) Question marks; dogs
C) Stars; Cash cows
D) Cash cows; stars
E) none of the above - ANSWER C) Stars; Cash cows
It is ____________ to keep a customer, than it is to get a new one.
A) Cheaper
B) More expensive
C) Faster
D) Both B and C are true - ANSWER A) Cheaper
In the Customer Value Hierarchy framework, the level of the hierarchy that best
describes the "supplier's world" is:
A) consequence level
B) Desired end state, or goal, level
C) Attribute level
D) Both A and B are correct - ANSWER C) Attribute level
,Which of the following are methods that help companies learn more about what
customers value?
A) Mining customer databases
B) Performing primary customer research, including customer interviews, panels,
surveys, and observations
C) Analyzing customer complaints to look for new ways to meet what they need
D) All of the above
E) Only B and C are correct - ANSWER D) All of the above
All of the following are key aspects of customer value that we discussed in class,
EXCEPT:
A) Customer value is driven by customer's goals, including their desired
attributes, outcomes, and goals.
B) Customer value is a tradeoff of the benefits and sacrifices that a customer gets
from a product or service.
C) Customer value is mostly made up of product features and attributes that
sellers think should be more attractive to customers.
D) Customer value is relative to various competitor products, different individuals,
and different situations. - ANSWER C) Customer value is mostly made up of
product features and attributes that sellers think should be more attractive to
customers.
The objective of __________ is to gather preliminary information that will help
define a marketing problem and suggest hypotheses.
A) Descriptive research
B) Exploratory research
, C) Casual research
D) Marketing research - ANSWER B) Exploratory research
In the class on Strategic Planning, we used Hewlett Packard as an example of a
company that can use the BCC Crowth-Share Matrix to analyze its portfolio of
SBU's. We concluded that for HP, the smart phone business is a ____________
and the calculator business is a ___________ .
A) Cash cow; dog
B) Question mark; cash cow
C) Star; cash cow
D) Cash cow; star
E) None of the above are correct - ANSWER B) Question mark; cash cow
A macroenvironmetal force that Apple Computer needs to be conscious of is the:
A) Economic environment facing Apple and its customers
B) Financial condition of its competitors
C) Number of people working at its stores
D) Location of distribution centers
E) Both A and B are correct - ANSWER A) Economic environment facing Apple
and its customers
Based on definitions we talked about in class, customer value in a business
strategy sense can be best described in which of the following ways?
A) The specific-value added features and attributes that a seller can build into its
product or service
ANSWERS 100% CORRECT | LATEST
UPDATE 2025
In BCG approach, ________ are high-share, high-growth businesses or products.
They need heavy investment to finance rapid growth and fend off competition.
When their growth slows down, they often turn into ___________ .
A) Dogs; cash cows
B) Question marks; dogs
C) Stars; Cash cows
D) Cash cows; stars
E) none of the above - ANSWER C) Stars; Cash cows
It is ____________ to keep a customer, than it is to get a new one.
A) Cheaper
B) More expensive
C) Faster
D) Both B and C are true - ANSWER A) Cheaper
In the Customer Value Hierarchy framework, the level of the hierarchy that best
describes the "supplier's world" is:
A) consequence level
B) Desired end state, or goal, level
C) Attribute level
D) Both A and B are correct - ANSWER C) Attribute level
,Which of the following are methods that help companies learn more about what
customers value?
A) Mining customer databases
B) Performing primary customer research, including customer interviews, panels,
surveys, and observations
C) Analyzing customer complaints to look for new ways to meet what they need
D) All of the above
E) Only B and C are correct - ANSWER D) All of the above
All of the following are key aspects of customer value that we discussed in class,
EXCEPT:
A) Customer value is driven by customer's goals, including their desired
attributes, outcomes, and goals.
B) Customer value is a tradeoff of the benefits and sacrifices that a customer gets
from a product or service.
C) Customer value is mostly made up of product features and attributes that
sellers think should be more attractive to customers.
D) Customer value is relative to various competitor products, different individuals,
and different situations. - ANSWER C) Customer value is mostly made up of
product features and attributes that sellers think should be more attractive to
customers.
The objective of __________ is to gather preliminary information that will help
define a marketing problem and suggest hypotheses.
A) Descriptive research
B) Exploratory research
, C) Casual research
D) Marketing research - ANSWER B) Exploratory research
In the class on Strategic Planning, we used Hewlett Packard as an example of a
company that can use the BCC Crowth-Share Matrix to analyze its portfolio of
SBU's. We concluded that for HP, the smart phone business is a ____________
and the calculator business is a ___________ .
A) Cash cow; dog
B) Question mark; cash cow
C) Star; cash cow
D) Cash cow; star
E) None of the above are correct - ANSWER B) Question mark; cash cow
A macroenvironmetal force that Apple Computer needs to be conscious of is the:
A) Economic environment facing Apple and its customers
B) Financial condition of its competitors
C) Number of people working at its stores
D) Location of distribution centers
E) Both A and B are correct - ANSWER A) Economic environment facing Apple
and its customers
Based on definitions we talked about in class, customer value in a business
strategy sense can be best described in which of the following ways?
A) The specific-value added features and attributes that a seller can build into its
product or service
