BUAD 332 MOON EXAM 2 | 167
QUESTIONS AND ANSWERS 100%
CORRECT | NEW UPDATE 2025
consumer buying behavior - ANSWER the buying behavior of people who buy
goods and services for personal use. these people create the consumer market
How do consumers respond to various marketing efforts the company might use?
- ANSWER central question for marketers
Simple Model of Consumer Buying Behavior (3 categories) - ANSWER 1.
Marketing and other stimuli
2. Buyer's black box
3. Buyer's response
Simple Model of Consumer Buying Behavior (marketing & other stimuli) -
ANSWER Market-product, place, price, promotion
Other- economic, technological, social, cultural
Simple Model of Consumer Buying Behavior
(buyer's black box) - ANSWER buyer's characteristics and decision process
Simple Model of Consumer Buying Behavior
,(buyer's response) - ANSWER buying attitude and preferences, purchase
behavior: what the buyers buy when/where/how much, brand and company
relationship behavior
culture - ANSWER MOST BASIC CAUSE OF A PERSON'S WANTS AND BEHAVIOR
learned from family, church, school, peers, colleagues, etc.
includes values, perceptions, wants and behaviors
subculture - ANSWER groups of people with shared value systems based on
common life experiences
ex. Hispanic, African American, LGBT
social class - ANSWER society's relatively permanent and ordered divisions
whose members share similar values, interests, behaviors. this is measured by a
combination of occupation, income, education, wealth
social factors - ANSWER groups, family, roles and status
social factors (family) - ANSWER most important consumer buying
organization
social factors (groups) - ANSWER reference (opinion leaders)
social factors (roles & status) - ANSWER esteem given to role by society. role=
expected activities
, post purchase - ANSWER when does cognitive dissonance occur?
business buyer behavior - ANSWER which buyer behavior is more complex?
personal factors (3) - ANSWER 1. age and life cycle changes
2. occupation
3. economic situation
buyer's black box (characteristics and decision process)
ex. Buy ology video-sale signs create a lot of activity in emotional part of brain,
what brain responses are going on when people are exposed to different types of
things when shopping - ANSWER what do marketers want to understand
about buyer's response?
buyer decision process (5 stages) - ANSWER 1. need recognition
2. information search
3. evaluation of alternatives
4. purchase decision
5. post-purchase behavior
need recognition - ANSWER when the buyer becomes aware of a difference
between a desired state and an actual condition in which the individual may be
unaware of the problem or need.
sales personnel, advertising, packaging - ANSWER marketers may use this to
trigger recognition of needs or problems
QUESTIONS AND ANSWERS 100%
CORRECT | NEW UPDATE 2025
consumer buying behavior - ANSWER the buying behavior of people who buy
goods and services for personal use. these people create the consumer market
How do consumers respond to various marketing efforts the company might use?
- ANSWER central question for marketers
Simple Model of Consumer Buying Behavior (3 categories) - ANSWER 1.
Marketing and other stimuli
2. Buyer's black box
3. Buyer's response
Simple Model of Consumer Buying Behavior (marketing & other stimuli) -
ANSWER Market-product, place, price, promotion
Other- economic, technological, social, cultural
Simple Model of Consumer Buying Behavior
(buyer's black box) - ANSWER buyer's characteristics and decision process
Simple Model of Consumer Buying Behavior
,(buyer's response) - ANSWER buying attitude and preferences, purchase
behavior: what the buyers buy when/where/how much, brand and company
relationship behavior
culture - ANSWER MOST BASIC CAUSE OF A PERSON'S WANTS AND BEHAVIOR
learned from family, church, school, peers, colleagues, etc.
includes values, perceptions, wants and behaviors
subculture - ANSWER groups of people with shared value systems based on
common life experiences
ex. Hispanic, African American, LGBT
social class - ANSWER society's relatively permanent and ordered divisions
whose members share similar values, interests, behaviors. this is measured by a
combination of occupation, income, education, wealth
social factors - ANSWER groups, family, roles and status
social factors (family) - ANSWER most important consumer buying
organization
social factors (groups) - ANSWER reference (opinion leaders)
social factors (roles & status) - ANSWER esteem given to role by society. role=
expected activities
, post purchase - ANSWER when does cognitive dissonance occur?
business buyer behavior - ANSWER which buyer behavior is more complex?
personal factors (3) - ANSWER 1. age and life cycle changes
2. occupation
3. economic situation
buyer's black box (characteristics and decision process)
ex. Buy ology video-sale signs create a lot of activity in emotional part of brain,
what brain responses are going on when people are exposed to different types of
things when shopping - ANSWER what do marketers want to understand
about buyer's response?
buyer decision process (5 stages) - ANSWER 1. need recognition
2. information search
3. evaluation of alternatives
4. purchase decision
5. post-purchase behavior
need recognition - ANSWER when the buyer becomes aware of a difference
between a desired state and an actual condition in which the individual may be
unaware of the problem or need.
sales personnel, advertising, packaging - ANSWER marketers may use this to
trigger recognition of needs or problems
