, COM3703 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) semester 1 2025; DUE April 2025 100%
correct solutions and explanations.
Introduction
Quantitative content analysis is a systematic and objective
research method used to quantify the presence of certain words,
themes, or concepts within media content (Berelson, 1952). This
method is valuable in media studies for identifying patterns,
frequencies, and representations within texts. It allows
researchers to draw conclusions about media portrayals by
applying statistical tools to coded data (Wigston, 2017).
2.1 Reliability and Validity in Content Analysis (6)
Reliability refers to the consistency of the measurement
process. In quantitative content analysis, reliability ensures that
coding remains consistent across time and among different
coders. To ensure reliability:
I will develop a clear coding manual with definitions for
all categories and subcategories.
I will conduct inter-coder reliability testing by having
another person code a sample of the articles and comparing
results using Cohen’s Kappa.
I will perform a pilot coding exercise to identify
ambiguities in category definitions.
Validity refers to whether the study measures what it intends to
measure (Wimmer & Dominick, 2014). To ensure validity:
ANSWERS) semester 1 2025; DUE April 2025 100%
correct solutions and explanations.
Introduction
Quantitative content analysis is a systematic and objective
research method used to quantify the presence of certain words,
themes, or concepts within media content (Berelson, 1952). This
method is valuable in media studies for identifying patterns,
frequencies, and representations within texts. It allows
researchers to draw conclusions about media portrayals by
applying statistical tools to coded data (Wigston, 2017).
2.1 Reliability and Validity in Content Analysis (6)
Reliability refers to the consistency of the measurement
process. In quantitative content analysis, reliability ensures that
coding remains consistent across time and among different
coders. To ensure reliability:
I will develop a clear coding manual with definitions for
all categories and subcategories.
I will conduct inter-coder reliability testing by having
another person code a sample of the articles and comparing
results using Cohen’s Kappa.
I will perform a pilot coding exercise to identify
ambiguities in category definitions.
Validity refers to whether the study measures what it intends to
measure (Wimmer & Dominick, 2014). To ensure validity:
