Marketing 201 Midterm 1 (100 % CORRECT) Questions and Answers

Marketing 201 Midterm 1 (100 %
CORRECT) Questions and Answers
Nike,AaA$30AbillionAathleticAfootwearAandAapparelAbrand,AusesAcompetenciesAandAabilitiesA
inAproductAperformanceAandAbrandAimageAtoAmeetAtheAneedsAofAitsAtargetAmarkets.AThisAis
AanAexampleAofAwhichApartAofAtheASWOTAanalysis?A-ACORRECTAANSWERSA-Strengths

MalibuABoats,AspecializeAinAtheAproductionAofArecreationalAwaterAsportsAboats,AprimarilyAfo
rAwakeAboardingAandAwakeAsurfing.AWhatAtypeAofAincomeAisAusedAtoApurchaseAexpensiveA
boatsAandAaccessoriesAofferedAbyAMalibuABoats?A-ACORRECTAANSWERSA-
DiscretionaryAIncome
SofiaAisAmarketingAmanagerAforAaAnewAlineAofAItalianAfood.ATheAcompanyAwantsAtoAlaunchA
thisAnewAlineAinAtheAUK--
England,AScotland,AWales,AandANorthernAIreland.ASofiaAknowsAthatAsocialAforcesAaffectAco
nsumers'Aattitudes,Abeliefs,Alifestyle,AandAultimatelyAconsumptionAbehavior.AWhichAsocialAf
orceAhasAtheAmostAinfluenceAonASofia'sAnewAproductAline--affectingAwhatApeopleAeat?A-
ACORRECTAANSWERSA-Culture

Magnus,AaAresearchAanalystAforALEGO,AhasAbeenAgatheringAinformationAaboutAage,Agend
er,AandAincomeAforASoutheastAAsia,AparticularlyAIndonesia,AThailand,ASingapore,AMalaysi
aAandAPhilippines.AMagnusAisAgatheringA_________Adata:A-ACORRECTAANSWERSA-
Demographic
ForAtheAUnitedAStates,ApeopleAbornAduringAtheAsameAtimeAperiodAandAwhoAshareAsimilarAlif
eAexperiencesArepresent:A-ACORRECTAANSWERSA-GenerationalACohorts
CampbellASoupACompany,AaAU.S.AbasedAbusiness,AenteredAtheAAsiaAmarketAbyAcombinin
gAeffortsAwithASwireAPacific.AEachAcompanyAownsAsharesAinAtheAnewAbusinessAcalledACa
mpbellASwire.AThisAisAanAexampleAofAwhichAglobalAmarketAentryAstrategy?A-
ACORRECTAANSWERSA-JointAVenture

WhenAUnileverAenteredAIndiaAwithApackageAgoodsA(SunsilkAShampoo,ARexonaADeodoran
t,AVaseline),AtheAcompanyAchangedAtheApackagingAandApricingAforAmanyAproductsAtoAadap
tAtoAIndianAconsumers.AThisAisAanAexampleAof:A-ACORRECTAANSWERSA-Customization
WhenATheACloroxACompanyApurchasedAtheArightAtoAmanufactureAandAsellAproductsAunder
AtheABritaAnameAinAtheAUnitedAStates,ACloroxAenteredAintoAa(n)A_________AagreementAwit

hABritaAGmbH.A-ACORRECTAANSWERSA-Licensing
TheAglobalAmarketingAstrategyAbasedAonAaAstandardAplatformAcombinedAwithAsomeAmodifi
cationAforAtheAmarketAisAcalled:A-ACORRECTAANSWERSA-Glocal
TheAoverallAattractivenessAofAaAforeignAmarketAdependsAonAtheArisksAandArewardsAofAcond
uctingAbusinessAinAtheAcountryAofAinterest.AInadequateAprotectionAofAintellectualApropertyA(
IP)AinAaAnumberAofAdevelopingAcountriesAhasAcausedAsomeAU.S.AcompaniesAtoAavoidAcert
ainAforeignAmarketsAbecauseAofAtheA____________Arisk.A-ACORRECTAANSWERSA-Legal
YourAfamilyAdecidesAtoAtakeAaAvacationAonAtheAOregonAcoast.AYouArentAaAtwo-
bedroomAhouseAonAtheAwebsiteAVacationsRUs.com.AYourAvacationAexperienceAisAterrible.
ATheAhouseAisAdirtyAandAinAneedAofArepair.AYouAcomplainAtoAtheAlocalApropertyAmanager,Ab

utAheAsaysAthereAisAnothingAheAcanAdo.AYouAreturnAhomeAandAwriteAaAnegativeAreviewAonA

, TripAAdvisor,AaAtravelAratingAwebsite.AThisAisAanAexampleAof:A-ACORRECTAANSWERSA-
ConsumerAPower
SavannahAisAunderAaAlotAofAstressAatAwork.AHerApositionAisAonAtheAline.ASheAneedsAtoAclose
AaAsaleAsoon.ASheAtellsAherself AthatAitAisAokayAtoApossiblyAbreakAtheArulesAbecauseAsheAisAtr

yingAtoAmakeAenoughAmoneyAtoAsupportAherAfamily.AAccordingAtoAtheAfraudAtriangle,Awhich
AaspectAisAmissingAfromAthisApotentiallyAunethicalAsituation?A-ACORRECTAANSWERSA-

Opportunity
YourAnext-
doorAneighborAtellsAyouAthatAyouAmustAbuyAaAnewAcarAeveryAfourAyearsAbecauseAafterAfourA
years,AtheAenginesAbreakAdown.AHeAfeelsAthatAcarAmanufacturersAdesignAcarsAthisAwayAon
ApurposeAtoAtrapAconsumersAintoAconstantlyAbuyingAnewAvehicles.AYourAneighborAbelieves

AinAwhichAmythAofAunethicalAmarketing?A-ACORRECTAANSWERSA-

MarketersAbelieveAinAplannedAobsolescence
ForAmarketers,AtheAthreeAcomponentsAofAsustainabiltyAare:A-ACORRECTAANSWERSA-
Consumers'Awants,AtheAcompany'sArequirements,AandAsociety'sAlong-termAinterests
TheAnumberAoneAreasonAnewAproductsAfailAisAbecause:A-ACORRECTAANSWERSA-
TheyAdon'tAdeliverAbenefitsAtoAtheAconsumer--functionalAandAemotional
MarketingAemploysAsomeAofAtheAmostAsophisticatedAanalyticalAmethodsAusedAinAbusiness
.ASupposeAyourAclientAprovidesAyouAaAdataAsetAofAsurveyAresponsesAfromAcreditAcardAuser
sAandAasksAyouAtoAidentifyAmarketAsegmentsAbasedAonAtheAdata.AWhichAanalyticalAmethod
AisAmostAusefulAforAthisAresearchAproject--

classifyingAcreditAcardAusersAintoAvariousAsegmentsAbasedAonAhowAtheyArespondAtoAdemo
graphicAandAbehavioralAquestions?A-ACORRECTAANSWERSA-ClusterAAnalysis
HomeADepotAisAplanningAaATVAadvertisingAcampaignAtoAtargetAdo-it-
yourselfersAwhoAdoAmaintenanceAprojectsAonAtheirAhouse,Acondo,AorAotherAdwellingAunitsAt
heyAown.AToAfindAsuchAinformation,AtheAHomeADepotAmarketingAresearchAteamAbeginsAbyA
usingAdataAfromAtheAUSACensusABureau.AThisAisAanAexampleAof:A-
ACORRECTAANSWERSA-SecondaryAData

ExploratoryAresearchAhelpsAmanagersAobtainAoverallAimpressionsAofAtheAmarketingAenviro
nmentAandAissues.AExploratoryAresearchAhelpsAmanagersAidentifyAproblemsAorAopportuniti
es,AprovidesAthemAwithAperspectiveAonAkeyAmarketingAvariables,AhelpsAestablishAmarketin
gApriorities,AandAhelpsAformulateAalternativeAideas.AConversely,AconclusiveAresearch:A-
ACORRECTAANSWERSA-

FindsAassociationsAbetweenAmarketingAvariablesAandAmarketingAoutcomes

AIdentifiesAcausalArelationships
OftenAtheAreasonAresearchAresultsAareAinvalidAisAbecauseAtheAdataAsampleAisAirrelevant--
coverageAerror.AToAminimizeAcoverageAerror,AresearchersAshould:A-
ACORRECTAANSWERSA-QualifyAorAscreenArespondentsAforAtheAstudy

TheAprimaryApurposeAofAmarketingAresearchAisAto:A-ACORRECTAANSWERSA-
SupportAmarketingAdecisions
Kirsten'sAmanagerAatAPillsburyAaskedAherAtoAidentifyAdataAthatArelateAtoAhumanAbehaviorAin
AorderAtoAidentifyAconsumerAinsights.AWhatAisAaAconsumerAinsight?A-

ACORRECTAANSWERSA-

TheAcapacityAtoAgainAanAaccurateAandAdeepAintuitiveAunderstandingAofAaAconsumer