CPSM Study Group - Domain 4 TEST -
SMPS OK UPDATED ACTUAL Exam
Questions and CORRECT Answers
A firm must have a go/no-go process to evaluate an RFP so that the firm can:
a. determine whether the client knows the competition
b. evaluate whether the marketing budget includes the cost of proposal preparation
c. honestly and objectively analyze the probability of successfully securing the job
d. successfully understand the firm's strengths and weaknesses - CORRECT ANSWER - c.
honestly and objectively analyze the probability of successfully securing the job
Source: Proposals, SMPS Core Series, Ruth Wallace and Meredith Wargo, SMPS, 1991, p. 4.
Domain 4
The most important component in preparing for a successful presentation is:
a. knowledge of the industry
b. developing a strategy
c. appropriate graphics
d. experience with the firm - CORRECT ANSWER - b. developing a strategy
Source: Presentations, SMPS Core Series, Kay Lentz and Mary Rauch, SMPS, 1991, p. 3.
Domain 4
When choosing subconsultants for a project team, what is the most important question that
should be asked?
, a. Do they fit well with the team and the project?
b. Are they local?
c. Are they on other teams?
d. Have we worked with them before? - CORRECT ANSWER - a. Do they fit well with
the team and the project?
Source: Proposals That Make the Shortlist, AEMJ, 1995, pp. 2-3.
Domain 4
The purpose of a proposal cover letter is to:
a. communicate the team's unique competitive advantages
b. summarize the project team's expertise
c. express the firm's enthusiasm for the project
d. clearly explain the proposal package being submitted - CORRECT ANSWER - a.
communicate the team's unique competitive advantages
Source: The Handbook for Marketing Professional Services, Sheryl Maibach, SMPS, 1994, p.
206.
Domain 4
Before committing substantial company resources to respond to an RFP, a marketing
professional must first understand:
a. the cost of the competitive process
b. the schedule and staffing requirements of the proposed project
c. the client profile
d. whether the proposed project is a desirable one for the firm - CORRECT ANSWER - d.
whether the proposed project is a desirable one for the firm
SMPS OK UPDATED ACTUAL Exam
Questions and CORRECT Answers
A firm must have a go/no-go process to evaluate an RFP so that the firm can:
a. determine whether the client knows the competition
b. evaluate whether the marketing budget includes the cost of proposal preparation
c. honestly and objectively analyze the probability of successfully securing the job
d. successfully understand the firm's strengths and weaknesses - CORRECT ANSWER - c.
honestly and objectively analyze the probability of successfully securing the job
Source: Proposals, SMPS Core Series, Ruth Wallace and Meredith Wargo, SMPS, 1991, p. 4.
Domain 4
The most important component in preparing for a successful presentation is:
a. knowledge of the industry
b. developing a strategy
c. appropriate graphics
d. experience with the firm - CORRECT ANSWER - b. developing a strategy
Source: Presentations, SMPS Core Series, Kay Lentz and Mary Rauch, SMPS, 1991, p. 3.
Domain 4
When choosing subconsultants for a project team, what is the most important question that
should be asked?
, a. Do they fit well with the team and the project?
b. Are they local?
c. Are they on other teams?
d. Have we worked with them before? - CORRECT ANSWER - a. Do they fit well with
the team and the project?
Source: Proposals That Make the Shortlist, AEMJ, 1995, pp. 2-3.
Domain 4
The purpose of a proposal cover letter is to:
a. communicate the team's unique competitive advantages
b. summarize the project team's expertise
c. express the firm's enthusiasm for the project
d. clearly explain the proposal package being submitted - CORRECT ANSWER - a.
communicate the team's unique competitive advantages
Source: The Handbook for Marketing Professional Services, Sheryl Maibach, SMPS, 1994, p.
206.
Domain 4
Before committing substantial company resources to respond to an RFP, a marketing
professional must first understand:
a. the cost of the competitive process
b. the schedule and staffing requirements of the proposed project
c. the client profile
d. whether the proposed project is a desirable one for the firm - CORRECT ANSWER - d.
whether the proposed project is a desirable one for the firm
