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Corporate Social Strategy: Market focus on outcomes - Answers -✔✔ profits, sales,
market share
Corporate Social Strategy: Non-market focus on process - Answers -✔✔ overnight,
quality assurance, social welfare
-important to integrate into market strategy-processes gain in relative importance
(oversight, quality assurance, social welfare)
-ex. evaluate current and proposed government regulations, or monitor NGO activity
and changing social demands
-competition in the marketplace tends to school managers to think in terms of outcomes
P.E.S.T. Framework and Integrated Strategy: BP made two strategic acquisitions:
ARCO (oil and gas) and SOLAREX (solar energy) - Answers -✔✔ -solarex: made BP
solar the largest solar energy company in the world
-BP launched "Beyond Petroleum" campaign and began re-branding the Helios logo
P.E.S.T. Framework and Integrated Strategy: BP's motivation - Answers -✔✔ -risk with
activists
-perception/corporation reputation
-socially responsible investors
-renewable portfolio regulation
-"future"
P.E.S.T. Framework and Integrated Strategy: BP Profit Drivers - Answers -✔✔ -first
mover advantage into new growing market
-enhance brand equity and corporate reputation
-differentiate from new competitors and expand franchises
-tap into new customer segments (price still important)
-employee retention/recruiting concerns
-attract green/socially-responsible investors
-manage regulatory risks
-preemt, stall, or shape future regulation
-take advantage of government subsidies
-manage growing social risks
-greenwashing-selectively revealing what you're doing, hiding info
P.E.S.T. Framework and Integrated Strategy: BP Risks - Answers -✔✔ heightened
public expectations, especially from NGOs
, Market Efficiency and Social Regulators: Definition of Social Efficiency (Qe) - Answers -
✔✔ -produce and sell product that consumers value more than the costs of production
-avoid producing and selling product that consumers value less than the costs of
production
-socially efficiency needs to be achieved: won't necessarily have the same outcome as
profit driven efficiency
-when benefits outweigh the costs of consumers
-occurs at the market equilibrium if all costs and values are accounted for in the D&S
curve
-usually not what is best for the firm
Market Efficiency and Social Regulators: Demand(Consumer Value): based on the
value to consumers - Answers -✔✔ -consumer surplus: difference between the price
sellers receive and the minimum supply price needed to cover costs
-if market price>costs=make profit
Inefficiency below Qe - Answers -✔✔ giving up producing some units that are valued
more than their productive costs
-restricting supply (scarcity): maximizes profits
Inefficiency beyond Qe - Answers -✔✔ you are producing in the range where units are
valued less than their productive costs
-cost is more than value
The effect of taxes - Answers -✔✔ cause an inward shift of the supply curve (decreased
supply)
The effect of taxes: Effects on Price, Output, CS, and PS - Answers -✔✔ -increase price
to buyers, decrease CS
-decrease price to buyers, increase CS
-increase price for sellers, increase PS
-decrease price for sellers, decrease PS
The effect of taxes: Efficiency implications - Answers -✔✔ taxes are efficiency
enhancing that are overproducing relative to Qe
-sellers have a tax on each unit but they can't put all of the tax on the consumer
-shrinks market
-reduced quantity bought and sold
The effects of subsidies - Answers -✔✔ cause an outward shift of the supply curve
(increase supply)
-given to sellers to effectively lower the costs of production
The effect of subsidies: effects on price, output, CS, and PS - Answers -✔✔ -Decrease
price to buyers, increase CS