1 of 56
Definition
our social behavior is an exchange process, the aim of which is to
maximize benefits and minimize costs
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attribution theory equity theory
, working theory social exchange theory
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2 of 56
Definition
Inconsistencies between attitudes and actions drive (motivate) people
to change what they think/believe. The goal is to achieve consistency
between expressed opinions and actions. Major theorists: Heider,
Newcomb, Osgood, Festinger. AKA Balance, symmetry theory of
interpersonal action, congruity, cognitive dissonance
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Agenda setting theory Attribution theory
Cognitive dual processing Cognitive consistency theories
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3 of 56
Definition
Transfer of attributes (or frames) describing a person, issue or topic
from media to audience. News stories, for example, describe a political
,candidate in a certain way. News consumers begin to use those
attributes to describe the candidate.
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Public opinion process Crisis testing
Framing/second-level agenda
Agenda setting theory
setting
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4 of 56
Definition
AKA Communication Process Model
Looks at the social environment, the context of relationships and the
frame of reference.
Identify people in your organization in the A and B roles of this
diagram. What are differences in their frames of reference? Where is
the common ground? How are their social environments different or
the same? Consider their cultures, customs, languages, occupations
and demographics that make a difference
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, Wilbur Schramm's Model Identification Theory
Eugene White's Model Aristotle's Model
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5 of 56
Definition
the idea that media's influence on people's behavior is limited by
opinion leaders—people who initially consume media content,
interpret it in light of their own values and beliefs, and then pass it on
to opinion followers, who have less frequent contact with media. (Paul
Lazersfield then Elihu Katz)
Give this one a try later!
Two-Step Flow Theory Media Dependency Theory
Cultivation Theory Agenda Setting Theory
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6 of 56
Definition
our social behavior is an exchange process, the aim of which is to
maximize benefits and minimize costs
Give this one a try later!
attribution theory equity theory
, working theory social exchange theory
Don't know?
2 of 56
Definition
Inconsistencies between attitudes and actions drive (motivate) people
to change what they think/believe. The goal is to achieve consistency
between expressed opinions and actions. Major theorists: Heider,
Newcomb, Osgood, Festinger. AKA Balance, symmetry theory of
interpersonal action, congruity, cognitive dissonance
Give this one a try later!
Agenda setting theory Attribution theory
Cognitive dual processing Cognitive consistency theories
Don't know?
3 of 56
Definition
Transfer of attributes (or frames) describing a person, issue or topic
from media to audience. News stories, for example, describe a political
,candidate in a certain way. News consumers begin to use those
attributes to describe the candidate.
Give this one a try later!
Public opinion process Crisis testing
Framing/second-level agenda
Agenda setting theory
setting
Don't know?
4 of 56
Definition
AKA Communication Process Model
Looks at the social environment, the context of relationships and the
frame of reference.
Identify people in your organization in the A and B roles of this
diagram. What are differences in their frames of reference? Where is
the common ground? How are their social environments different or
the same? Consider their cultures, customs, languages, occupations
and demographics that make a difference
Give this one a try later!
, Wilbur Schramm's Model Identification Theory
Eugene White's Model Aristotle's Model
Don't know?
5 of 56
Definition
the idea that media's influence on people's behavior is limited by
opinion leaders—people who initially consume media content,
interpret it in light of their own values and beliefs, and then pass it on
to opinion followers, who have less frequent contact with media. (Paul
Lazersfield then Elihu Katz)
Give this one a try later!
Two-Step Flow Theory Media Dependency Theory
Cultivation Theory Agenda Setting Theory
Don't know?
6 of 56
