Questions:
1. According to Maslow, the religious affiliations are part of needs.
a. Physiological
b. Belonging
c. Status
d. Being
2. Which product is MOST likely be purchased through routine decision making?
a. Car
b. Shirt
c. Soft drink
d. Television set
3. The major factors used to divide markets into consumer markets or organizational markets are
the:
a. Buyer characteristics and size of purchases
b. Product prices and buyer characteristics
c. Buyer characteristics and the purposes for which they buy products
d. Buyer characteristics and product characteristics
4. The three major categories of influences that are believed to influence the consumer buying
decision process are personal, psychological, and:
a. Social
b. Demographic
c. Situational
d. Cultural
,5. Shortly after purchasing a product, the post-purchase evaluation may result in cognitive
dissonance. Cognitive dissonance is best defined as:
a. The congruence between external and internal searches for product information
b. Satisfaction with the purchase
c. The establishment of criteria for comparing products
d. Doubts that occur because the buyer questions whether the decision to purchase the product
was right
6. You would expect to find Hush Puppies, Marks & Spencer and Chen One in an area known as
the in a city.
a. Central business district
b. Prime pitch
c. Retail zone
d. Central trading area.
7. A customer approaches the store's manager and says that he has seen a blender on display he
wishes to buy. The manager asks him to fill out an order form and someone from customer
service would be happy to bring him a blender. The customer is shopping in a:
a. Superstore
b. Catalogue showroom
c. Warehouse club
d. Discount store
8. Direct marketing and automatic vending are examples of:
a. Off-premise retailing
b. Non-store retailing
c. Off-price retailing
d. Direct retailing
9. By using a wholesaler, a company can have a distinct advantage because the specialized
services performed by the wholesaler allow the firm to:
a. Focus on developing and manufacturing products that match consumers' needs and wants
b. Focus on increasing production capacity and efficiency
c. Reduce manufacturing costs to retailers and provide quality merchandise to consumers
d. All of the given options
,10. Which type of wholesaler not only provides transportation and delivers products to
retailers, but also provides the service of placing products on retailers’ shelves?
a. Truck wholesaler
b. Cash-and-carry wholesaler
c. Rack jobber
d. Drop shipper
Q No. Selected Option
1 B
2 C
3 C
4 A
5 D
6 B
7 B
8 B
9 A
10 C
, University of Phoenix BUSINESS 475 Exam
Questions and Answers Best Rated A+ (Answers
100%Correct/Verified) Latest Update 2025/2026
Assignment No.2 (Quiz) Solutions
Semester Spring, 2007
Marketing Management (MKT 501)
1. The market consists of all the organization that acquire goods and services used in the
production of other products or services that are sold, rented, or supplied to other is
called .
a) Consumer market
b) Business market
c) Niche market
d) Global market
2. The relationship is built with a customer over a long period of time and for a long time is
called
a) Customer experience management
b) Consumer life time value
c) Customer life time value
d) Consumer experience management
3. The firm that allow the wants and needs of customers and potential customers to drive all
the firm’s strategic decision is known as
a) Marketing oriented firm
University of Phoenix BUSINESS 475 Exam
Questions and Answers Best Rated A+ (Answers
100%Correct/Verified) Latest Update 2022/2023
1. According to Maslow, the religious affiliations are part of needs.
a. Physiological
b. Belonging
c. Status
d. Being
2. Which product is MOST likely be purchased through routine decision making?
a. Car
b. Shirt
c. Soft drink
d. Television set
3. The major factors used to divide markets into consumer markets or organizational markets are
the:
a. Buyer characteristics and size of purchases
b. Product prices and buyer characteristics
c. Buyer characteristics and the purposes for which they buy products
d. Buyer characteristics and product characteristics
4. The three major categories of influences that are believed to influence the consumer buying
decision process are personal, psychological, and:
a. Social
b. Demographic
c. Situational
d. Cultural
,5. Shortly after purchasing a product, the post-purchase evaluation may result in cognitive
dissonance. Cognitive dissonance is best defined as:
a. The congruence between external and internal searches for product information
b. Satisfaction with the purchase
c. The establishment of criteria for comparing products
d. Doubts that occur because the buyer questions whether the decision to purchase the product
was right
6. You would expect to find Hush Puppies, Marks & Spencer and Chen One in an area known as
the in a city.
a. Central business district
b. Prime pitch
c. Retail zone
d. Central trading area.
7. A customer approaches the store's manager and says that he has seen a blender on display he
wishes to buy. The manager asks him to fill out an order form and someone from customer
service would be happy to bring him a blender. The customer is shopping in a:
a. Superstore
b. Catalogue showroom
c. Warehouse club
d. Discount store
8. Direct marketing and automatic vending are examples of:
a. Off-premise retailing
b. Non-store retailing
c. Off-price retailing
d. Direct retailing
9. By using a wholesaler, a company can have a distinct advantage because the specialized
services performed by the wholesaler allow the firm to:
a. Focus on developing and manufacturing products that match consumers' needs and wants
b. Focus on increasing production capacity and efficiency
c. Reduce manufacturing costs to retailers and provide quality merchandise to consumers
d. All of the given options
,10. Which type of wholesaler not only provides transportation and delivers products to
retailers, but also provides the service of placing products on retailers’ shelves?
a. Truck wholesaler
b. Cash-and-carry wholesaler
c. Rack jobber
d. Drop shipper
Q No. Selected Option
1 B
2 C
3 C
4 A
5 D
6 B
7 B
8 B
9 A
10 C
, University of Phoenix BUSINESS 475 Exam
Questions and Answers Best Rated A+ (Answers
100%Correct/Verified) Latest Update 2025/2026
Assignment No.2 (Quiz) Solutions
Semester Spring, 2007
Marketing Management (MKT 501)
1. The market consists of all the organization that acquire goods and services used in the
production of other products or services that are sold, rented, or supplied to other is
called .
a) Consumer market
b) Business market
c) Niche market
d) Global market
2. The relationship is built with a customer over a long period of time and for a long time is
called
a) Customer experience management
b) Consumer life time value
c) Customer life time value
d) Consumer experience management
3. The firm that allow the wants and needs of customers and potential customers to drive all
the firm’s strategic decision is known as
a) Marketing oriented firm
University of Phoenix BUSINESS 475 Exam
Questions and Answers Best Rated A+ (Answers
100%Correct/Verified) Latest Update 2022/2023
