MBA 600 – MK EXAM Questions With All Correct Answers
Updated
1. The difference a good is tangible or physical product that someone will buy, tangible
be- tween a
goods and a meaning something you can touch, and a service is when you pay for
service a skill. A service is something intangible.
2. Pure good those which represent just a product
3. Pure service those which represent just a service
4. Mixture of those that represent both a product and a service
good and
service
5. Convenienc items that the consumer purchases frequently, conveniently, and with
e products a minimum of shopping ettort
6. Shopping
prod- ucts items for which the consumer compares several alternatives on criteria
such as price, quality, or style
7. Specialty products items that the consumer makes a special ettort to search out and buy
8. Impulse items Products that people purchase without planning for it, such as
magazines or
candy bars.
9. Staple goods products that are regular, routine purchases
10. Installations to promote a message or product, or to raise awareness of a brand
11. Accessory equip- goods, such as portable tools and oflce equipment, that are less
ment
expensive and shorter-lived than major equipment
12. Component
parts and Finished business products of one producer that become part of the
materials final prod- ucts of another producer.
13. Raw materials the basic material from which a product is made.
14. Supplies consumable items that do not become part of the final product
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, MBA 600 – MK EXAM Questions With All Correct Answers
Updated
15. Business services Services that primarily meet the needs of other businesses, including
profession- al, financial, and transportation services
16. Line extension extending an existing brand name to new forms, colors, sizes,
ingredients, or
flavors of an existing product category
17. Brand extension extending an existing brand name to new product categories
18. Brand recognition Consumer awareness and identification of a brand
19. Brand preference the degree of brand loyalty in which a customer prefers one brand
over compet- itive otterings
20. Brand insistence customers insist on a firm's branded product and are willing to
search for it
21. Generic products products that have no brand at all other than identification of their
contents and
the manufacturer or intermediary
22. Manufactur brands created by producers
e brands
23. Private brands brands that carry the label of a retailer or a wholesaler rather than a
manufacturer
24. Four dimensions ditterentiation, relevance, esteem, knowledge
of brand
personal- ity
25. Brand name that part of a brand that can be spoken, including letters, words, and
numbers
26. Brand mark the elements of a brand that cannot be spoken
27. Trademark A brand that has exclusive legal protection for both its brand name and
its design
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9
Updated
1. The difference a good is tangible or physical product that someone will buy, tangible
be- tween a
goods and a meaning something you can touch, and a service is when you pay for
service a skill. A service is something intangible.
2. Pure good those which represent just a product
3. Pure service those which represent just a service
4. Mixture of those that represent both a product and a service
good and
service
5. Convenienc items that the consumer purchases frequently, conveniently, and with
e products a minimum of shopping ettort
6. Shopping
prod- ucts items for which the consumer compares several alternatives on criteria
such as price, quality, or style
7. Specialty products items that the consumer makes a special ettort to search out and buy
8. Impulse items Products that people purchase without planning for it, such as
magazines or
candy bars.
9. Staple goods products that are regular, routine purchases
10. Installations to promote a message or product, or to raise awareness of a brand
11. Accessory equip- goods, such as portable tools and oflce equipment, that are less
ment
expensive and shorter-lived than major equipment
12. Component
parts and Finished business products of one producer that become part of the
materials final prod- ucts of another producer.
13. Raw materials the basic material from which a product is made.
14. Supplies consumable items that do not become part of the final product
1/
9
, MBA 600 – MK EXAM Questions With All Correct Answers
Updated
15. Business services Services that primarily meet the needs of other businesses, including
profession- al, financial, and transportation services
16. Line extension extending an existing brand name to new forms, colors, sizes,
ingredients, or
flavors of an existing product category
17. Brand extension extending an existing brand name to new product categories
18. Brand recognition Consumer awareness and identification of a brand
19. Brand preference the degree of brand loyalty in which a customer prefers one brand
over compet- itive otterings
20. Brand insistence customers insist on a firm's branded product and are willing to
search for it
21. Generic products products that have no brand at all other than identification of their
contents and
the manufacturer or intermediary
22. Manufactur brands created by producers
e brands
23. Private brands brands that carry the label of a retailer or a wholesaler rather than a
manufacturer
24. Four dimensions ditterentiation, relevance, esteem, knowledge
of brand
personal- ity
25. Brand name that part of a brand that can be spoken, including letters, words, and
numbers
26. Brand mark the elements of a brand that cannot be spoken
27. Trademark A brand that has exclusive legal protection for both its brand name and
its design
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