LSUS MBA 706 Module 1
Balanced Strategic Planning - ANS -- Traditional planning approaches fail to capture value created by firm's intangible
assets
- Assets include relationships, processes, human resources, innovation, and information
- Kaplan & Norton created the balanced performance scorecard to counter this problem
\Balanced Strategic Scorecard - ANS -connects dots between big picture strategy elements such as mission, vision, core
values, strategic focus areas and more operational elements- objectives, measures
\Communicating - ANS -describing offerings to targeted customers in a manner which emphasizes value, learn what
customers value and desire from offering (component)
\competitive advantage - ANS -a set of unique features of a company and its products that are perceived by the target
market as significant and superior to those of the competition
\competitive intelligence - ANS -the process of gathering and analyzing publicly available information about rivals
\Creating - ANS -process of collaborating with suppliers and customers to create offerings that have value (components of
marketing)
\customer data - ANS -survey information, applications, and warranty cards yield demographic information
\Customer/Stakeholder - ANS -This perspective uses customer satisfaction data or other customer / stakeholder metrics
to view the firm's performance from the viewpoint of those that the organization is intended to serve
\Delivering - ANS -getting offerings to the customer in a way that optimizes value (component)
\Digital Products - ANS -Convenient for buyers profitable for sellers
\Exchanging - ANS -trading value for offerings (component)
\External Analysis - ANS -Examining the organization's operating environment to identify strategic opportunities and
threats.
\Financial (stewardship) - ANS -Protecting the company's financial resources from loss. views performance usuing
traditional marketing measures
\Form Utility - ANS -the value producers add to materials in the creation of finished goods and services, seperate
themselves from competition
Balanced Strategic Planning - ANS -- Traditional planning approaches fail to capture value created by firm's intangible
assets
- Assets include relationships, processes, human resources, innovation, and information
- Kaplan & Norton created the balanced performance scorecard to counter this problem
\Balanced Strategic Scorecard - ANS -connects dots between big picture strategy elements such as mission, vision, core
values, strategic focus areas and more operational elements- objectives, measures
\Communicating - ANS -describing offerings to targeted customers in a manner which emphasizes value, learn what
customers value and desire from offering (component)
\competitive advantage - ANS -a set of unique features of a company and its products that are perceived by the target
market as significant and superior to those of the competition
\competitive intelligence - ANS -the process of gathering and analyzing publicly available information about rivals
\Creating - ANS -process of collaborating with suppliers and customers to create offerings that have value (components of
marketing)
\customer data - ANS -survey information, applications, and warranty cards yield demographic information
\Customer/Stakeholder - ANS -This perspective uses customer satisfaction data or other customer / stakeholder metrics
to view the firm's performance from the viewpoint of those that the organization is intended to serve
\Delivering - ANS -getting offerings to the customer in a way that optimizes value (component)
\Digital Products - ANS -Convenient for buyers profitable for sellers
\Exchanging - ANS -trading value for offerings (component)
\External Analysis - ANS -Examining the organization's operating environment to identify strategic opportunities and
threats.
\Financial (stewardship) - ANS -Protecting the company's financial resources from loss. views performance usuing
traditional marketing measures
\Form Utility - ANS -the value producers add to materials in the creation of finished goods and services, seperate
themselves from competition
