MBA 706 test 1
10 types of entities marketed? - ANS -Goods, services, events, experiences, persons, places, properties, organizations,
information, ideas
\12 key major societal forces - ANS -1. Network information technology
2. Globalization
3.deregulation
4.privatization
5. Heightened competition
6. Industry convergence
7. Retail transformation
8. Disintermediation
9. Consumer buying power
10. Consumer information
11. Consumer participation
12. Consumer resistance
\3 characteristics of core competency - ANS -1) It is a source of competitive advantage and makes a significant
contribution to perceived customer benefits. (2) It has applications in a wide variety of markets. (3) It is difficult for
competitors to imitate.
\3 Decisions of Sampling Plan - ANS -1. Sampling unit: whom should we survey?
2. Sample size: how many people should we survey?
3. Sampling procedure: how should we choose the respondents?
\3 phases of the value creation and delivery sequence - ANS -1. choosing the value: represents the "homework"
marketing must do before any product exists.
2. providing the value: Marketing must determine specific product features, prices, and distribution.
, 3. communicating the value: by utilizing the sales force, Internet, advertising, and any other communication tools to
announce and promote the product.
\4 major categories of marketing alliances - ANS -1. Product or service alliance
2. Promotional alliances
3. Logistics alliances
4. Pricing collaborations
\4 organizational levels of most large companies - ANS -1. Corporate
2. Division
3. Business unit
4. Product
\4 P's of marketing - ANS --product
-price
-place
-promotion
\4 types of industrial structures - ANS -1. Raw-material-exporting economics
2. Industrializing economies
3. Subsistence economies
4. Industrial economies
\5 income distribution patterns - ANS -1) very low incomes
2) mostly low incomes
3) very low, very high incomes
4) Low, mediums, high incomes
5) Mostly medium incomes
\5 types of needs - ANS -1. Stated needs (The customer wants an inexpensive car.)
2. Real needs (The customer wants a car whose operating cost, not initial price, is low.)
3. Unstated needs (The customer expects good service from the dealer.)
4. Delight needs (The customer would like the dealer to include an onboard GPS naviga-
tion system.)
5. Secret needs (The customer wants friends to see him or her as a savvy consumer.)
10 types of entities marketed? - ANS -Goods, services, events, experiences, persons, places, properties, organizations,
information, ideas
\12 key major societal forces - ANS -1. Network information technology
2. Globalization
3.deregulation
4.privatization
5. Heightened competition
6. Industry convergence
7. Retail transformation
8. Disintermediation
9. Consumer buying power
10. Consumer information
11. Consumer participation
12. Consumer resistance
\3 characteristics of core competency - ANS -1) It is a source of competitive advantage and makes a significant
contribution to perceived customer benefits. (2) It has applications in a wide variety of markets. (3) It is difficult for
competitors to imitate.
\3 Decisions of Sampling Plan - ANS -1. Sampling unit: whom should we survey?
2. Sample size: how many people should we survey?
3. Sampling procedure: how should we choose the respondents?
\3 phases of the value creation and delivery sequence - ANS -1. choosing the value: represents the "homework"
marketing must do before any product exists.
2. providing the value: Marketing must determine specific product features, prices, and distribution.
, 3. communicating the value: by utilizing the sales force, Internet, advertising, and any other communication tools to
announce and promote the product.
\4 major categories of marketing alliances - ANS -1. Product or service alliance
2. Promotional alliances
3. Logistics alliances
4. Pricing collaborations
\4 organizational levels of most large companies - ANS -1. Corporate
2. Division
3. Business unit
4. Product
\4 P's of marketing - ANS --product
-price
-place
-promotion
\4 types of industrial structures - ANS -1. Raw-material-exporting economics
2. Industrializing economies
3. Subsistence economies
4. Industrial economies
\5 income distribution patterns - ANS -1) very low incomes
2) mostly low incomes
3) very low, very high incomes
4) Low, mediums, high incomes
5) Mostly medium incomes
\5 types of needs - ANS -1. Stated needs (The customer wants an inexpensive car.)
2. Real needs (The customer wants a car whose operating cost, not initial price, is low.)
3. Unstated needs (The customer expects good service from the dealer.)
4. Delight needs (The customer would like the dealer to include an onboard GPS naviga-
tion system.)
5. Secret needs (The customer wants friends to see him or her as a savvy consumer.)
