MFA: Certificate 2 UPDATED ACTUAL
Exam Questions and CORRECT Answers
When you search on Google for "gift ideas", what are you searching?
A. The entire internet to find the pages that includes those terms most often.
B. Google's index to find every page relevant to those terms.
C. Your browser history plus Google's index to find every page that includes those terms.
D. The entire internet overlaid with a location or source filter to find the pages that includes
those terms. - CORRECT ANSWER - B. Google's index to find every page relevant to
those terms.
When you search on Google, how does Google determine what I've to include on the SERP and
in what order to display them?
A. It includes all results in the order of most popular to least popular.
B. It selects the 200 most visited web pages.
C. It looks for more than 2000 keywords.
D. It compares all web pages against more than 200 metrics. - CORRECT ANSWER - D.
It compares all web pages against more than 200 metrics.
Search engines find as much information on the internet as they can to compile the SERPS. What
do they use to do this?
,A. Word of Mouth
B. Heading Tags
C. Bots/Spiders/Crawlers
D. Creepy Crawlers - CORRECT ANSWER - C. Bots/Spiders/Crawlers
What is a search engine?
A. Search engine marketing
B. A social page to help people connect
C. Hardware system designed to manage data
D. Software system designed to search for information on the web. - CORRECT
ANSWER - D. Software system designed to search for information on the web.
Your client has ask you to pay Google to boost the performance of your insurance client's organic
search results. To help offset the premium cost of keywords in this highly competitive category,
do you....?
A. Suggest paying a premium to Google to add your site to Google's index.
B. Advise your client that organic search results can only be improved by paying Google to
update your site in Google's index more frequently.
C. Suggest paying a premium to Google to improve your site's organic ranking in Google's index
D. Advise your client that organic search results cannot be improved by paying Google. -
CORRECT ANSWER - D. Advise your client that organic search results cannot be
improved by paying Google.
,Searchers want to discover content that will answer a need or want that they have. There are a
variety of search/discovery engines to choose from, which of the following are NOT recognised
as search engines?
A. Facebook
B. Instagram
C. Google
D. Apple - CORRECT ANSWER - D. Apple
What does SERP mean?
A. Search Engine Ranking Portal
B. Social Engagement Ranking Page
C. Search Engine Results Page
D. Search Engagement Ranking Performance - CORRECT ANSWER - C. Search Engine
Results Page
What is the definition of internal linking?
A. A word or phrase that describes the content of an image
B. A program that browses and indexes content on the internet used to help search engines
C. The experience of a user
D. Is a link that points to a resource found on the same website that the link is found on. A link
from one URL on your page to another. - CORRECT ANSWER - D. Is a link that points to
a resource found on the same website that the link is found on. A link from one URL on your
page to another.
, What is Metadata?
A. Increasing the percentage of visitors to a website that convert into customers.
B. A snippet of text in a web page's code that describes the content of the page
C. A word of phrase that describes the content of an image.
D. The experience of a user - CORRECT ANSWER - B. A snippet of text in a web page's
code that describes the content of the page
How would you describe ALT Text?
A. A word of phrase that describes the content of an image
B. A snippet in a web page's code that describes the content of the page
C. A program that browsers and indexes content on the internet used to help search engines
D. Increasing the percentage of visitors to a website that convert into customers - CORRECT
ANSWER - A. A word of phrase that describes the content of an image
What are the SEO Ranking Factors used to optimise your client's page?
A. On-site, Off-site, Relevancy
B. Keyword research, share of voice, content analysis, backline analysis
Exam Questions and CORRECT Answers
When you search on Google for "gift ideas", what are you searching?
A. The entire internet to find the pages that includes those terms most often.
B. Google's index to find every page relevant to those terms.
C. Your browser history plus Google's index to find every page that includes those terms.
D. The entire internet overlaid with a location or source filter to find the pages that includes
those terms. - CORRECT ANSWER - B. Google's index to find every page relevant to
those terms.
When you search on Google, how does Google determine what I've to include on the SERP and
in what order to display them?
A. It includes all results in the order of most popular to least popular.
B. It selects the 200 most visited web pages.
C. It looks for more than 2000 keywords.
D. It compares all web pages against more than 200 metrics. - CORRECT ANSWER - D.
It compares all web pages against more than 200 metrics.
Search engines find as much information on the internet as they can to compile the SERPS. What
do they use to do this?
,A. Word of Mouth
B. Heading Tags
C. Bots/Spiders/Crawlers
D. Creepy Crawlers - CORRECT ANSWER - C. Bots/Spiders/Crawlers
What is a search engine?
A. Search engine marketing
B. A social page to help people connect
C. Hardware system designed to manage data
D. Software system designed to search for information on the web. - CORRECT
ANSWER - D. Software system designed to search for information on the web.
Your client has ask you to pay Google to boost the performance of your insurance client's organic
search results. To help offset the premium cost of keywords in this highly competitive category,
do you....?
A. Suggest paying a premium to Google to add your site to Google's index.
B. Advise your client that organic search results can only be improved by paying Google to
update your site in Google's index more frequently.
C. Suggest paying a premium to Google to improve your site's organic ranking in Google's index
D. Advise your client that organic search results cannot be improved by paying Google. -
CORRECT ANSWER - D. Advise your client that organic search results cannot be
improved by paying Google.
,Searchers want to discover content that will answer a need or want that they have. There are a
variety of search/discovery engines to choose from, which of the following are NOT recognised
as search engines?
A. Facebook
B. Instagram
C. Google
D. Apple - CORRECT ANSWER - D. Apple
What does SERP mean?
A. Search Engine Ranking Portal
B. Social Engagement Ranking Page
C. Search Engine Results Page
D. Search Engagement Ranking Performance - CORRECT ANSWER - C. Search Engine
Results Page
What is the definition of internal linking?
A. A word or phrase that describes the content of an image
B. A program that browses and indexes content on the internet used to help search engines
C. The experience of a user
D. Is a link that points to a resource found on the same website that the link is found on. A link
from one URL on your page to another. - CORRECT ANSWER - D. Is a link that points to
a resource found on the same website that the link is found on. A link from one URL on your
page to another.
, What is Metadata?
A. Increasing the percentage of visitors to a website that convert into customers.
B. A snippet of text in a web page's code that describes the content of the page
C. A word of phrase that describes the content of an image.
D. The experience of a user - CORRECT ANSWER - B. A snippet of text in a web page's
code that describes the content of the page
How would you describe ALT Text?
A. A word of phrase that describes the content of an image
B. A snippet in a web page's code that describes the content of the page
C. A program that browsers and indexes content on the internet used to help search engines
D. Increasing the percentage of visitors to a website that convert into customers - CORRECT
ANSWER - A. A word of phrase that describes the content of an image
What are the SEO Ranking Factors used to optimise your client's page?
A. On-site, Off-site, Relevancy
B. Keyword research, share of voice, content analysis, backline analysis
