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TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15

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TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15

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Consumer Behaviour: Buying, Having, And Being
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Consumer Behaviour: Buying, Having, and Being











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Consumer Behaviour: Buying, Having, and Being
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Consumer Behaviour: Buying, Having, and Being

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Written in
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TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15

,ConsumerOBehaviour:OBuying,OHaving,OandOBeing,OCdn.O9eO(Solomon)OChapt
erO1O AnOIntroductionOtoOConsumerOBehaviour


1) InOstudyingOconsumersOlikeOGail,OaOcollegeOstudent,OmarketersOoftenOfindOitOusefulOtoOlearnOtheirOi
nterestsOinOmusicOorOclothing,OhowOtheyOspendOtheirOleisureOtime,OandOevenOtheirOattitudesOaboutOsoc
ialOissues,OtoObeOableOtoOcategorizeOconsumersOaccordingOtoOtheirOlifestyles.OThisOsortOofOinformatio
nOisOcalled:
A) coreOvalues.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:O B
O


Type:OMC
PageORef:O2O
Skill:O Application
Objective:O L1-01OConsumerObehaviourOisOaOprocess.


2) Tina,OaOsupervisorOofOdisplaysOforOSearsOCanada,OknowsOthatOattractiveOdisplaysOcanOgenerateOa
dditionalOsalesOofOparticularOitems.OFromOaOmarketer'sOperspective,OthisOis:
A) aOpurchaseOissue.
B) aOpostOpurchaseOissue.
C) merchandisingOcomplexity.
D) aOlossOleader.
ANSWER:O A
Type:OMC
PageORef:O3O
Skill:O Application
Objective:O L1-01OConsumerObehaviourOisOaOprocess.

3) JohnOisOtheOviceOpresidentOofOmarketingOforOaOlocalOtourOguideOcompany.OHeOisOconcernedOthatOh

,isOcustomersOareOnotOrecommendingOhisOcompanyOtoOtheirOfriends.OForOJohn,OthisOproblemOisOa:
A) purchaseOissue.
B) demographicOproblem.
C) prepurchaseOissue.
D) postOpurchaseOissue.O
ANSWER:O D
Type:OMC
PageORef:O3O
Skill:O Application
Objective:O L1-01OConsumerObehaviourOisOaOprocess.

, 4) TheOexpandedOviewOofOtheOexchangeOthatOincludesOtheOissuesOthatOinfluenceOtheOconsumerOb
efore,Oduring,OandOafterOaOpurchaseOisOcalled:
A) theOvalue.
B) theOstrategicOfocus.
C) theOpre-sellOstrategy.
D) theOconsumptionOprocess.O
ANSWER:O D
Type:OMC
PageORef:O3O
Skill:O Concept
Objective:O L1-01OConsumerObehaviourOisOaOprocess.

5) GailOdecidesOtoOtakeOaObreakOfromOstudyingOandOgoesOonlineOtoOcheckOthingsOout.OSheOconnectsO
withOoneOofOtheOproductOdiscussionOgroupsOthatOsheOparticipatesOin.OThisOisOanOexampleOofOa:
A) lifestyleOdiscussion.
B) brandOcompetition.
C) consumptionOcommunity.
D) marketplaceOcompetition.
O ANSWER:O C
Type:OMC
PageORef:O2O
Skill:O Application
Objective:O L1-01OConsumerObehaviourOisOaOprocess.


6) IfOaOproductOsucceedsOinOsatisfyingOneedsOandOisOpurchasedOoverOandOoverOagain,OitOmostOlikelyOh
asOattained:
A) productOseparation.
B) brandOloyalty.
C) lifestyleOvariation.
D) purchaseOconception.
ANSWER:O B
Type:OMC
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