,ETP3701 Assignment 2 Semester 1 Memo | Due
14 April 2025
CASE STUDY1.
What inspired you to launch the Nkukhu Box concept?The Nkukhu Box
business model came about seeking solutions to problems experienced
by other fast-food brands including Spykos Foods which I developed.
Nkukhu Box is a concept that has found its own comfortable space to
strive at and became a household brand in all major townships. The
Nkukhu Box brand has been under research and development since 2013
with the first store launched in July 2016 2.What makes this concept
unique – what sets you apart in the marketplace?Nkukhu Box is a home
of grilled chicken embracing Kasi “township” flavours and lifestyle. We
bring quality food and flavours’ originating from our own Kasi’s,
inspired by our own stories and origin. We are a proud fast-food brand
born from African townships “e’Kasi”, with an understanding of the
township pallet and needs. Our brand aims to share our own local stories
with the world. The name “Nkukhu” is a well-known name in most
African languages meaning “chicken” Nkukhu Box is a well-supported
grilled chicken fast food franchise brand. Our menu is developed with a
clear understanding of African flavours and preferences. We are a brand
that creates and cherish food memories. We not only serve amazing,
tantalising quality food, but ‘we provide an eating experience’. Nkukhu
Box brand is founded to serve a purpose in the South African township
food industry. We offer high quality grilled chicken products that are on
par with international standards and other big brands. Nkukhu Box has
been created to embrace African flavours, culture, lifestyle, and fashion
through food. All other big brands within the fast-food industry have
their origin stories to tell and these are shared with the world. It is time
to have our own African brand telling our own colourful stories to the
world.
, A true South African township brand that focusses on authentic Kasi
taste. 3.What made this the perfect site to situate your first branchThe
first branch is perfectly situated on one of the main roads leading to the
heart of the Mamelodi Township. This meant in a matter of days, 60% of
Mamelodi residences would have passed by and noticed the store. The
store is conveniently located within the residential area, which makes it
easily accessible to our customers, either by foot or vehicle.
Question 1 (20)
1.1 Identify and critically discuss the types of resources that were
needed to start a Nkukhu-Box franchise give examples. (10)
Starting a franchise like Nkukhu Box requires the mobilisation
of various types of resources, which can be broadly categorised
as human, financial, physical, intellectual, and social
resources. Each plays a crucial role in laying the foundation and
ensuring the operational success of the business.
1. Financial Resources
These include the capital investment needed to cover start-up
costs such as:
Lease or property purchase for the physical store.
Renovations and fittings for a fast-food kitchen and
customer area.
Initial inventory such as raw chicken, spices, packaging
materials, and beverages.
14 April 2025
CASE STUDY1.
What inspired you to launch the Nkukhu Box concept?The Nkukhu Box
business model came about seeking solutions to problems experienced
by other fast-food brands including Spykos Foods which I developed.
Nkukhu Box is a concept that has found its own comfortable space to
strive at and became a household brand in all major townships. The
Nkukhu Box brand has been under research and development since 2013
with the first store launched in July 2016 2.What makes this concept
unique – what sets you apart in the marketplace?Nkukhu Box is a home
of grilled chicken embracing Kasi “township” flavours and lifestyle. We
bring quality food and flavours’ originating from our own Kasi’s,
inspired by our own stories and origin. We are a proud fast-food brand
born from African townships “e’Kasi”, with an understanding of the
township pallet and needs. Our brand aims to share our own local stories
with the world. The name “Nkukhu” is a well-known name in most
African languages meaning “chicken” Nkukhu Box is a well-supported
grilled chicken fast food franchise brand. Our menu is developed with a
clear understanding of African flavours and preferences. We are a brand
that creates and cherish food memories. We not only serve amazing,
tantalising quality food, but ‘we provide an eating experience’. Nkukhu
Box brand is founded to serve a purpose in the South African township
food industry. We offer high quality grilled chicken products that are on
par with international standards and other big brands. Nkukhu Box has
been created to embrace African flavours, culture, lifestyle, and fashion
through food. All other big brands within the fast-food industry have
their origin stories to tell and these are shared with the world. It is time
to have our own African brand telling our own colourful stories to the
world.
, A true South African township brand that focusses on authentic Kasi
taste. 3.What made this the perfect site to situate your first branchThe
first branch is perfectly situated on one of the main roads leading to the
heart of the Mamelodi Township. This meant in a matter of days, 60% of
Mamelodi residences would have passed by and noticed the store. The
store is conveniently located within the residential area, which makes it
easily accessible to our customers, either by foot or vehicle.
Question 1 (20)
1.1 Identify and critically discuss the types of resources that were
needed to start a Nkukhu-Box franchise give examples. (10)
Starting a franchise like Nkukhu Box requires the mobilisation
of various types of resources, which can be broadly categorised
as human, financial, physical, intellectual, and social
resources. Each plays a crucial role in laying the foundation and
ensuring the operational success of the business.
1. Financial Resources
These include the capital investment needed to cover start-up
costs such as:
Lease or property purchase for the physical store.
Renovations and fittings for a fast-food kitchen and
customer area.
Initial inventory such as raw chicken, spices, packaging
materials, and beverages.
