Marketing in the Digital Era D373 WGU
OA Question with complete solution
2025
Target customers - correct answer ✔Customers based on a predefined
geographic boundary
Market segmentation - correct answer ✔Dividing a market through variables
such as age, gender, education level, family size, occupation, income, and
more
Psychographic - correct answer ✔Focus on the intrinsic traits the target
customer has, such as values, personalities, interests, attitudes, conscious
and subconscious motivators, lifestyles, and opinions
Behavioral - correct answer ✔The way customers go through their decision
making and buying processes, including attitudes towards the brand, the way
they use it, and their knowledge base
What is marketing? - correct answer ✔The set of institutions and processes
for creating, communicating, delivering, and exchanging offers that have value
for customers, clients, partners, and society
Marketing Coordinator - correct answer ✔Entry-level marketing position
responsible for planning, executing, and managing a variety of functions to
deliver value to the customer and the organization (1-3 years).
Marketing Director - correct answer ✔Mid-level marketing position
responsible for planning, executing, and managing a variety of functions to
,deliver value to the customer and the organization, with 7-10 years of
experience
Vice President - correct answer ✔Senior-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 11-15 years of experience
Chief Marketing Officer - correct answer ✔Top-level marketing position
responsible for planning, executing, and managing a variety of functions to
deliver value to the customer and the organization, with 20+ years of
experience
Who is responsible for ROI? (return on investments) - correct answer ✔Chief
marketing officer
What is the traditional marketing mix? - correct answer ✔Product, price,
place, promotion
What is the expanded marketing mix? - correct answer ✔Product, price,
place, promotion people,process, physical evidence
Strategy - correct answer ✔Represents what the company intends to do
Execution - correct answer ✔Represents how the company intends to do it
Prospects - correct answer ✔Potential customers who haven't bought from
the company yet
Customers - correct answer ✔People who have bought from the company
, Positioning - correct answer ✔The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer wants,
needs, and expectations
Conflict - correct answer ✔Occurs when different companies or competitors
have conflicting goals
Buyer's Journey - correct answer ✔The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and
evaluating the post-purchase experience
Brand - correct answer ✔An identifiable and differentiated product, service,
person, movement, etc.
Brand promise - correct answer ✔What a brand promises to deliver to a
customer
Brand awareness - correct answer ✔Awareness of the existence of a brand
Brand positioning - correct answer ✔The unique place the brand occupies in
the consumer's mind, linked to benefits received
Brand relevance - correct answer ✔Occurs when there is only one relevant
choice, making all other brands irrelevant
Brand purpose - correct answer ✔The reason the brand exists, goes beyond
just selling
OA Question with complete solution
2025
Target customers - correct answer ✔Customers based on a predefined
geographic boundary
Market segmentation - correct answer ✔Dividing a market through variables
such as age, gender, education level, family size, occupation, income, and
more
Psychographic - correct answer ✔Focus on the intrinsic traits the target
customer has, such as values, personalities, interests, attitudes, conscious
and subconscious motivators, lifestyles, and opinions
Behavioral - correct answer ✔The way customers go through their decision
making and buying processes, including attitudes towards the brand, the way
they use it, and their knowledge base
What is marketing? - correct answer ✔The set of institutions and processes
for creating, communicating, delivering, and exchanging offers that have value
for customers, clients, partners, and society
Marketing Coordinator - correct answer ✔Entry-level marketing position
responsible for planning, executing, and managing a variety of functions to
deliver value to the customer and the organization (1-3 years).
Marketing Director - correct answer ✔Mid-level marketing position
responsible for planning, executing, and managing a variety of functions to
,deliver value to the customer and the organization, with 7-10 years of
experience
Vice President - correct answer ✔Senior-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 11-15 years of experience
Chief Marketing Officer - correct answer ✔Top-level marketing position
responsible for planning, executing, and managing a variety of functions to
deliver value to the customer and the organization, with 20+ years of
experience
Who is responsible for ROI? (return on investments) - correct answer ✔Chief
marketing officer
What is the traditional marketing mix? - correct answer ✔Product, price,
place, promotion
What is the expanded marketing mix? - correct answer ✔Product, price,
place, promotion people,process, physical evidence
Strategy - correct answer ✔Represents what the company intends to do
Execution - correct answer ✔Represents how the company intends to do it
Prospects - correct answer ✔Potential customers who haven't bought from
the company yet
Customers - correct answer ✔People who have bought from the company
, Positioning - correct answer ✔The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer wants,
needs, and expectations
Conflict - correct answer ✔Occurs when different companies or competitors
have conflicting goals
Buyer's Journey - correct answer ✔The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and
evaluating the post-purchase experience
Brand - correct answer ✔An identifiable and differentiated product, service,
person, movement, etc.
Brand promise - correct answer ✔What a brand promises to deliver to a
customer
Brand awareness - correct answer ✔Awareness of the existence of a brand
Brand positioning - correct answer ✔The unique place the brand occupies in
the consumer's mind, linked to benefits received
Brand relevance - correct answer ✔Occurs when there is only one relevant
choice, making all other brands irrelevant
Brand purpose - correct answer ✔The reason the brand exists, goes beyond
just selling
