GOOGLE ADS SEARCH EXAM COMPLETE QUESTIONS WITH 100% RATED
CORRECT ANSWERS | GRADED A+
A marketing manager wants to use a Google Search Ads campaign to capture the consideration
of customers who are searching online for camping equipment. What's a key benefit of a well-
managed Google Search Ads campaign?
Search Ads can appear within organic search results.
Search Ads can include videos of relevant products.
Search Ads can appear on relevant searches by potential customers.
Search Ads can automatically send follow-up information to potential customers. Search Ads
can appear on relevant searches by potential customers.
Theo is looking to improve his Google Search Ads campaign. On his Google Ads
Recommendations page, he notices that his Google Search campaign has an optimization score
of 75%. What does this mean?
The campaign is performing better than 75% of all search campaigns.
The campaign needs a 75% improvement to be fully optimized.
The campaign is performing 25% under budget.
The campaign could improve up to 25% by following the listed recommendations. The
campaign could improve up to 25% by following the listed recommendations.
,What is the advantage of automating your bid over using manual bidding when it comes to a
successful Google Ads campaign?
User intent and likelihood to complete valuable actions for your business don't vary based on
location, time, or device.
The customer journey has become more complex and therefore bids should be based on
general user behavior.
The appropriate bid can often be a static target that's challenging to reach.
If you don't bid efficiently, you could miss valuable conversions. If you don't bid efficiently,
you could miss valuable conversions.
Your Google Search Ads optimization score is calculated by an algorithm that looks across key
aspects of your accounts. This score is used to help give you recommendations on how to
optimize your Search Ads campaigns. What are two of the data sources that are used to
calculate optimization recommendations?
Account settings
Company sales figures
User generated scenarios
Industry data
Account executives Account settings
Industry data
,How can marketers use AI-powered Search ads to serve their business needs?
By using exact match keywords as a means of helping AI-powered Search reach particular
audiences
By relying on manual bidding for queries that marketers believe will drive the most value
By lowering paid-search budgets and reinvesting in high-quality image assets
By utilizing broad match, Smart Bidding, and Responsive Search Ads together By utilizing
broad match, Smart Bidding, and Responsive Search Ads together
Alex has started a Google Search campaign designed to promote his online motorcycle
accessories store. His store focuses on custom helmets. How might Google Search Ads provide
value to Alex?
By showing his ad to people searching for related information about helmets.
By linking to Alex's ad from related social-media groups.
By displaying Alex's ad on a website that reviews motorcycle helmets.
By including his ad on similar motorcycle accessory store websites. By showing his ad to
people searching for related information about helmets.
How does Google AI serve the needs of marketers looking to maximize search ad performance
amidst billions of searches on Google every day?
It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
, It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly
and automatically.
It's so impactful that marketers don't even need to invest in high-quality image assets to get the
results they want. It permits broad match and Smart Bidding to connect ads to queries and
adjust bids instantly and automatically.
Which method should you use to implement and test broad match successfully on broad match
campaigns to help analyze conversion data?
You can use the Conversion Tracking feature in Google Ads to track the number of conversions
that are generated by your broad match keywords.
You can use the Keyword Match Types feature in Google Ads to see how your broad match
keywords are being matched.
You can use the Keyword Planner to find new keywords that are relevant to your business and
your target audience.
You can implement broad match keywords by setting up a One-Click Experiment Apply. This
creates an experiment automatically, following all experiment best practices. You can
CORRECT ANSWERS | GRADED A+
A marketing manager wants to use a Google Search Ads campaign to capture the consideration
of customers who are searching online for camping equipment. What's a key benefit of a well-
managed Google Search Ads campaign?
Search Ads can appear within organic search results.
Search Ads can include videos of relevant products.
Search Ads can appear on relevant searches by potential customers.
Search Ads can automatically send follow-up information to potential customers. Search Ads
can appear on relevant searches by potential customers.
Theo is looking to improve his Google Search Ads campaign. On his Google Ads
Recommendations page, he notices that his Google Search campaign has an optimization score
of 75%. What does this mean?
The campaign is performing better than 75% of all search campaigns.
The campaign needs a 75% improvement to be fully optimized.
The campaign is performing 25% under budget.
The campaign could improve up to 25% by following the listed recommendations. The
campaign could improve up to 25% by following the listed recommendations.
,What is the advantage of automating your bid over using manual bidding when it comes to a
successful Google Ads campaign?
User intent and likelihood to complete valuable actions for your business don't vary based on
location, time, or device.
The customer journey has become more complex and therefore bids should be based on
general user behavior.
The appropriate bid can often be a static target that's challenging to reach.
If you don't bid efficiently, you could miss valuable conversions. If you don't bid efficiently,
you could miss valuable conversions.
Your Google Search Ads optimization score is calculated by an algorithm that looks across key
aspects of your accounts. This score is used to help give you recommendations on how to
optimize your Search Ads campaigns. What are two of the data sources that are used to
calculate optimization recommendations?
Account settings
Company sales figures
User generated scenarios
Industry data
Account executives Account settings
Industry data
,How can marketers use AI-powered Search ads to serve their business needs?
By using exact match keywords as a means of helping AI-powered Search reach particular
audiences
By relying on manual bidding for queries that marketers believe will drive the most value
By lowering paid-search budgets and reinvesting in high-quality image assets
By utilizing broad match, Smart Bidding, and Responsive Search Ads together By utilizing
broad match, Smart Bidding, and Responsive Search Ads together
Alex has started a Google Search campaign designed to promote his online motorcycle
accessories store. His store focuses on custom helmets. How might Google Search Ads provide
value to Alex?
By showing his ad to people searching for related information about helmets.
By linking to Alex's ad from related social-media groups.
By displaying Alex's ad on a website that reviews motorcycle helmets.
By including his ad on similar motorcycle accessory store websites. By showing his ad to
people searching for related information about helmets.
How does Google AI serve the needs of marketers looking to maximize search ad performance
amidst billions of searches on Google every day?
It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
, It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly
and automatically.
It's so impactful that marketers don't even need to invest in high-quality image assets to get the
results they want. It permits broad match and Smart Bidding to connect ads to queries and
adjust bids instantly and automatically.
Which method should you use to implement and test broad match successfully on broad match
campaigns to help analyze conversion data?
You can use the Conversion Tracking feature in Google Ads to track the number of conversions
that are generated by your broad match keywords.
You can use the Keyword Match Types feature in Google Ads to see how your broad match
keywords are being matched.
You can use the Keyword Planner to find new keywords that are relevant to your business and
your target audience.
You can implement broad match keywords by setting up a One-Click Experiment Apply. This
creates an experiment automatically, following all experiment best practices. You can
