GOOGLE ADS SEARCH CERTIFICATION STUDY GUIDE QUESTIONS WITH 100% RATED CORRECT
ANSWERS | GRADED A+
Layer at least one audience group on top of your Search campaign, and bid differently for that
audience based on their value to your business. Increase and Decrease your bids on certain
audiences. Variable Bidding
Expand your keyword set to larger set terms and more broad terms. Engage the mid- and upper
funnel for greater reach. Create ad groups that target generic keywords and only show ads to
certain audiences Keyword Expansion
Reach different audience segments with unique messaging that will resonate best with them.
Using Google Audiences, you can tailor your ad creatives based on the user. You can build ad
groups catering to specific audience lists and create bespoke text ads for those groups of
people. Creative Customization
To stop seeing certain ads, click or tap on the [x] in the upper righthand corner. Your
preferences will now be reflected across all of your devices. Ad Muting
3 Audience Solutions: 1. Affinity Audiences
2. Detailed Demographics
3. In-Market Audiences
,Aggregates users who've demonstrated a qualified interest in a given topic, allowing you to
access the people your product or service will most likely matter to. Affinity Audiences
You can reach customers based on their activities on Google.com. These activities may indicate
certain things about their lives, including parental status, parenting stage, homeownership
status, marital status, and education status. Detailed Demographics
Can tell the difference between interest and intent. Being able to identify groups that are
_________ for your products and services is extremely valuable because it allows you to reach
people when they're in the mindset to buy. This can result in a higher ROI than reaching
customers that are only generally interested. In-Market Audiences
Examples of remarketing lists: "Visited her site in past 28 days but didn't convert"
"Visited her site in past 7 days but didn't convert"
"Added an item to the shopping basket but didn't convert"
"Reached "Thank You" page (converted)"
Can help you understand the types of people who have a relationship with your brand, and you
can use insights from your data to address your marketing challenges. Customer
Relationship Management (CRM) Data
Steps in Customer Match: 1. Segment: Segment a customer list based on desired marketing
action (e.g., reactivation of lapsed customers).
2. Upload: Upload the list to Google Ads.
,3. Audience Lists: The list is translated into an audience list and made available for targeting on
Search, YouTube, and Discovery.
4. Customize Creative: Customize your creatives with special offers or incentives that are
specific to this audience.
Which of the following can be customized with audience signals to make Search campaigns
more efficient? Keywords
Affinity Audiences allows advertisers to reach people who're actively researching and intending
to buy the products or services they offer. True
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match
be a good fit for them? Customer Match relies on your own data instead of a remarketing
tag
Estimates how well your Search campaigns are set to perform. The score runs from 0% to 100%.
The higher your score, the more your account is running to its full potential Optimization
Score
Benefits of Optimization Score: Instant
Customized
Scalable
, How is your Optimization Score calculated? Runs an algorithm that looks across key aspects
of your accounts, including statistics, settings, and industry trends, to determine whether your
campaigns are fully optimized. When optimization potential is detected, the system provides
recommendations to close the gap.
A score of 73.5% means there's 26.5% optimization opportunity available across all
recommendations for this account. Example Optimization Score
Narrow down your selection to show only specific recommendation types, like Keywords &
Targeting. Filter
Are ordered based on performance uplift, with the most impactful suggestions at the top.
Optimization Recommendations
How can optimization score help you enhance your advertising campaigns? By providing
real-time estimates of how your accounts and campaigns are performing
By giving recommendations customized to your account's performance
By generating recommendations across your accounts and campaigns
How are optimization score suggestions ordered on your Google Ads Recommendations page?
By most impactful optimization
Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
True
ANSWERS | GRADED A+
Layer at least one audience group on top of your Search campaign, and bid differently for that
audience based on their value to your business. Increase and Decrease your bids on certain
audiences. Variable Bidding
Expand your keyword set to larger set terms and more broad terms. Engage the mid- and upper
funnel for greater reach. Create ad groups that target generic keywords and only show ads to
certain audiences Keyword Expansion
Reach different audience segments with unique messaging that will resonate best with them.
Using Google Audiences, you can tailor your ad creatives based on the user. You can build ad
groups catering to specific audience lists and create bespoke text ads for those groups of
people. Creative Customization
To stop seeing certain ads, click or tap on the [x] in the upper righthand corner. Your
preferences will now be reflected across all of your devices. Ad Muting
3 Audience Solutions: 1. Affinity Audiences
2. Detailed Demographics
3. In-Market Audiences
,Aggregates users who've demonstrated a qualified interest in a given topic, allowing you to
access the people your product or service will most likely matter to. Affinity Audiences
You can reach customers based on their activities on Google.com. These activities may indicate
certain things about their lives, including parental status, parenting stage, homeownership
status, marital status, and education status. Detailed Demographics
Can tell the difference between interest and intent. Being able to identify groups that are
_________ for your products and services is extremely valuable because it allows you to reach
people when they're in the mindset to buy. This can result in a higher ROI than reaching
customers that are only generally interested. In-Market Audiences
Examples of remarketing lists: "Visited her site in past 28 days but didn't convert"
"Visited her site in past 7 days but didn't convert"
"Added an item to the shopping basket but didn't convert"
"Reached "Thank You" page (converted)"
Can help you understand the types of people who have a relationship with your brand, and you
can use insights from your data to address your marketing challenges. Customer
Relationship Management (CRM) Data
Steps in Customer Match: 1. Segment: Segment a customer list based on desired marketing
action (e.g., reactivation of lapsed customers).
2. Upload: Upload the list to Google Ads.
,3. Audience Lists: The list is translated into an audience list and made available for targeting on
Search, YouTube, and Discovery.
4. Customize Creative: Customize your creatives with special offers or incentives that are
specific to this audience.
Which of the following can be customized with audience signals to make Search campaigns
more efficient? Keywords
Affinity Audiences allows advertisers to reach people who're actively researching and intending
to buy the products or services they offer. True
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match
be a good fit for them? Customer Match relies on your own data instead of a remarketing
tag
Estimates how well your Search campaigns are set to perform. The score runs from 0% to 100%.
The higher your score, the more your account is running to its full potential Optimization
Score
Benefits of Optimization Score: Instant
Customized
Scalable
, How is your Optimization Score calculated? Runs an algorithm that looks across key aspects
of your accounts, including statistics, settings, and industry trends, to determine whether your
campaigns are fully optimized. When optimization potential is detected, the system provides
recommendations to close the gap.
A score of 73.5% means there's 26.5% optimization opportunity available across all
recommendations for this account. Example Optimization Score
Narrow down your selection to show only specific recommendation types, like Keywords &
Targeting. Filter
Are ordered based on performance uplift, with the most impactful suggestions at the top.
Optimization Recommendations
How can optimization score help you enhance your advertising campaigns? By providing
real-time estimates of how your accounts and campaigns are performing
By giving recommendations customized to your account's performance
By generating recommendations across your accounts and campaigns
How are optimization score suggestions ordered on your Google Ads Recommendations page?
By most impactful optimization
Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
True
