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RATED CORRECT ANSWERS | GRADED A+
Value-centric measurement (VCM) framework used to help marketers define conversion
values and import them into Google. VCM is the first step to enabling value-based bidding and
represents a change in maturity, moving from basic tracking to conversion quality and value.
Value-centric measurement (VCM): Value Definition Value definition depends on your ability
to capture or calculate the value at the time of conversion.
Actual Value > Value Definition > Value-centric measurement (VCM) Actual: Value is realized
at the time of conversion (revenue, omni/offline value, profit). This is the most accurate type of
evaluation of a conversion.
Proxy Value > Value Definition > Value-centric measurement (VCM) Proxy: A general value is
understood at the time of conversion (lead scoring). This is the second most accurate type of
evaluation of a conversion.
Predictive Value > Value Definition > Value-centric measurement (VCM) Predictive: A
predicted value is calculated at the time of conversion based on signals captured (propensity,
survival/churn, lifetime value). This is the leastt accurate type of evaluation of a conversion.
,Value-centric measurement (VCM): Value Ingestion There are three main ways to ingest or
integrate value in Google systems.
1. Site Tag
2. Import
3. Google Tracked (store visits, EVCs, call measurement, and local actions)
enhanced conversions for leads (ECL) first-party user-provided data from your website to
measure sales and transactions that happen off your website.
What happens when you target CPA on your Maximize conversions bidding strategy? Smart
Bidding will try to get as many conversions as possible at the target CPA that you set. If the
target CPA option isn't set, Maximize conversions will aim to spend your budget to get as many
conversions as possible.
What happens when you Maximize conversion value with a target ROAS set? get as much
conversion value as possible at the target ROAS. You'll need to provide transaction-specific
conversion values.
What happens when you Maximize conversion value without a target ROAS set? your
budget gets spent to maximize conversion value for your campaigns
What is Target Impression Share? automated bid strategy that automatically sets bids to
show your ad at a certain location on the Google Search results page.
, When is Target Impression Share a good idea? When you want to drive brand awareness
and show your ads on the results page for a certain amount of time.
What are the 3 options for Target Impression Share? 1. Absolute top of the page
2. At the top of the page
3.Anywhere on the Google Search results page.
Google Ads automatically sets your bids based on the placement setting you choose.
If you were to set your Target Impression Share to 70% at the "absolute top of page"?
Google Ads automatically sets your CPC bids to show your ads at the absolute top of the
page for 70% of the total amount of time.
Auction time bidding Bidding algorithms tailor bids to each user's unique context. Allows for
bid differentiation, with a high degree of precision based on the conversion opportunity of each
auction.
What are the 4 types of bid strategies? 1. Site visits (Clicks)
2.Visibility (Target Impression Share)
3.More conversions while spending your budget (Smart Bidding)
4. More conversion value while spending your budget (Smart bidding)
RATED CORRECT ANSWERS | GRADED A+
Value-centric measurement (VCM) framework used to help marketers define conversion
values and import them into Google. VCM is the first step to enabling value-based bidding and
represents a change in maturity, moving from basic tracking to conversion quality and value.
Value-centric measurement (VCM): Value Definition Value definition depends on your ability
to capture or calculate the value at the time of conversion.
Actual Value > Value Definition > Value-centric measurement (VCM) Actual: Value is realized
at the time of conversion (revenue, omni/offline value, profit). This is the most accurate type of
evaluation of a conversion.
Proxy Value > Value Definition > Value-centric measurement (VCM) Proxy: A general value is
understood at the time of conversion (lead scoring). This is the second most accurate type of
evaluation of a conversion.
Predictive Value > Value Definition > Value-centric measurement (VCM) Predictive: A
predicted value is calculated at the time of conversion based on signals captured (propensity,
survival/churn, lifetime value). This is the leastt accurate type of evaluation of a conversion.
,Value-centric measurement (VCM): Value Ingestion There are three main ways to ingest or
integrate value in Google systems.
1. Site Tag
2. Import
3. Google Tracked (store visits, EVCs, call measurement, and local actions)
enhanced conversions for leads (ECL) first-party user-provided data from your website to
measure sales and transactions that happen off your website.
What happens when you target CPA on your Maximize conversions bidding strategy? Smart
Bidding will try to get as many conversions as possible at the target CPA that you set. If the
target CPA option isn't set, Maximize conversions will aim to spend your budget to get as many
conversions as possible.
What happens when you Maximize conversion value with a target ROAS set? get as much
conversion value as possible at the target ROAS. You'll need to provide transaction-specific
conversion values.
What happens when you Maximize conversion value without a target ROAS set? your
budget gets spent to maximize conversion value for your campaigns
What is Target Impression Share? automated bid strategy that automatically sets bids to
show your ad at a certain location on the Google Search results page.
, When is Target Impression Share a good idea? When you want to drive brand awareness
and show your ads on the results page for a certain amount of time.
What are the 3 options for Target Impression Share? 1. Absolute top of the page
2. At the top of the page
3.Anywhere on the Google Search results page.
Google Ads automatically sets your bids based on the placement setting you choose.
If you were to set your Target Impression Share to 70% at the "absolute top of page"?
Google Ads automatically sets your CPC bids to show your ads at the absolute top of the
page for 70% of the total amount of time.
Auction time bidding Bidding algorithms tailor bids to each user's unique context. Allows for
bid differentiation, with a high degree of precision based on the conversion opportunity of each
auction.
What are the 4 types of bid strategies? 1. Site visits (Clicks)
2.Visibility (Target Impression Share)
3.More conversions while spending your budget (Smart Bidding)
4. More conversion value while spending your budget (Smart bidding)
