BUAD 332 FINAL EXAM SOLVED
CORRECTLY TO SCORE A+ 2025
direct marketing CORRECT ANSWERS connecting directly with carefully targeted
individual consumers
WHY?: to obtain an immediate response and cultivate lasting customer relationships
direct mail marketing CORRECT ANSWERS LARGEST DIRECT MARKETING
MEDIUM
involves an offer, announcement, reminder, or other item to a person at a particular
address
-personalized
-newer digital forms
-effective
-often perceived as "junk mail'
catalog marketing CORRECT ANSWERS direct marketing through print, video, or
digital catalogs that are mailed to select customers, made available in stores, or
presented online
catalog marketing trends CORRECT ANSWERS More and more catalogs are going
DIGITAL (Minimizes costs, and web space is unlimited, Allows real-time merchandising)
Print catalogs are still the PRIMARY MEDIUM
(Drives web traffic and can create an emotional connection to the consumer)
Telephone marketing CORRECT ANSWERS -Accounts for 17% of all direct-marketing
driven sales
-used in both consumer AND business-to-business markets
-Do-not-call technology has forced companies to switch to other marketing
-Outbound: selling directly to customer
-Inbound: toll-free ordering or order faxing
omni-channel marketing CORRECT ANSWERS interacting with the customer across
multiple channels (brick-and mortar-, website, social media, mobile, etc.), and ensuring
the experience across all channels is seamless. integrated, and consistent
Search Engine Optimization CORRECT ANSWERS a way companies utilize web
search engines to market
, ex: Purchasing ads in sites such as google or paying for keyword lookups.
B2B online marketing CORRECT ANSWERS -Businesses using Web sites, e-mail,
online catalogs, online trading networks, and other online resources
-reach new business customers
-serve current customers more effectively, and obtain buying efficiencies and better
prices.
-offer online product. information, purchasing, and support!
-build stronger customer relationships.
consumer-to-consumer (C2C) marketing CORRECT ANSWERS -online exchange of
goods and information between final consumers
-Auction sites such as eBay offer marketplaces to buy or exchange goods.
- Blogs and forums facilitate information interchanges.
(marketers use blogs as a medium to reach targeted consumers)
ethical issues in direct marketing CORRECT ANSWERS -offending customers
-taking unfair advantage of buyers
-internet fraud/phishing
-online security concerns
-difficult to restrict access to vulnerable groups
invasion of privacy in marketing CORRECT ANSWERS -database marketing gives
customers offers closely matched to their interests
-online privacy of children
-legislators may step in if privacy abuse is not prevented.
global marketing in the 21st century CORRECT ANSWERS -international trade is
booming and accounts for 25% of US GDP
higher risk with globalization
-global competition is intensifying and comes with higher risk of globalization
the international trade system CORRECT ANSWERS Restricts Trade:
-tariffs, quotas, embargos, exchange controls, and non-tariff trade barriers.
the WTO and GATT CORRECT ANSWERS Helps Trade
-reduces tariffs and other international trade barriers.
GATT replaced by WTO in 1995
CORRECTLY TO SCORE A+ 2025
direct marketing CORRECT ANSWERS connecting directly with carefully targeted
individual consumers
WHY?: to obtain an immediate response and cultivate lasting customer relationships
direct mail marketing CORRECT ANSWERS LARGEST DIRECT MARKETING
MEDIUM
involves an offer, announcement, reminder, or other item to a person at a particular
address
-personalized
-newer digital forms
-effective
-often perceived as "junk mail'
catalog marketing CORRECT ANSWERS direct marketing through print, video, or
digital catalogs that are mailed to select customers, made available in stores, or
presented online
catalog marketing trends CORRECT ANSWERS More and more catalogs are going
DIGITAL (Minimizes costs, and web space is unlimited, Allows real-time merchandising)
Print catalogs are still the PRIMARY MEDIUM
(Drives web traffic and can create an emotional connection to the consumer)
Telephone marketing CORRECT ANSWERS -Accounts for 17% of all direct-marketing
driven sales
-used in both consumer AND business-to-business markets
-Do-not-call technology has forced companies to switch to other marketing
-Outbound: selling directly to customer
-Inbound: toll-free ordering or order faxing
omni-channel marketing CORRECT ANSWERS interacting with the customer across
multiple channels (brick-and mortar-, website, social media, mobile, etc.), and ensuring
the experience across all channels is seamless. integrated, and consistent
Search Engine Optimization CORRECT ANSWERS a way companies utilize web
search engines to market
, ex: Purchasing ads in sites such as google or paying for keyword lookups.
B2B online marketing CORRECT ANSWERS -Businesses using Web sites, e-mail,
online catalogs, online trading networks, and other online resources
-reach new business customers
-serve current customers more effectively, and obtain buying efficiencies and better
prices.
-offer online product. information, purchasing, and support!
-build stronger customer relationships.
consumer-to-consumer (C2C) marketing CORRECT ANSWERS -online exchange of
goods and information between final consumers
-Auction sites such as eBay offer marketplaces to buy or exchange goods.
- Blogs and forums facilitate information interchanges.
(marketers use blogs as a medium to reach targeted consumers)
ethical issues in direct marketing CORRECT ANSWERS -offending customers
-taking unfair advantage of buyers
-internet fraud/phishing
-online security concerns
-difficult to restrict access to vulnerable groups
invasion of privacy in marketing CORRECT ANSWERS -database marketing gives
customers offers closely matched to their interests
-online privacy of children
-legislators may step in if privacy abuse is not prevented.
global marketing in the 21st century CORRECT ANSWERS -international trade is
booming and accounts for 25% of US GDP
higher risk with globalization
-global competition is intensifying and comes with higher risk of globalization
the international trade system CORRECT ANSWERS Restricts Trade:
-tariffs, quotas, embargos, exchange controls, and non-tariff trade barriers.
the WTO and GATT CORRECT ANSWERS Helps Trade
-reduces tariffs and other international trade barriers.
GATT replaced by WTO in 1995
