MART 308 Final Exam Questions with Correct Answers Graded A+
Organic search results are typically displayed - Answers Below paid ads
For a search engine, "relevance" refers to - Answers The extent to which a webpage's content matches
the searcher's query
Jane.com sells clothing and accessories. They want their line of maternity clothing to show up on search
pages that include 'maternity'. What should the URL for the maternity category page be? - Answers
https://jane.com/maternity
Including the wording "maternity" in the alt text and file name of several images on the maternity
category of Jane.com will improve the page's relevance score searches using the word "maternity", what
other benefits can result from this? - Answers The images are more likely to show up on image searches
that use "maternity".
even a highly relevant keyword may not be worth pursuing in your SEO if - Answers The keyword has no
traffic
"Long tail keywords" are - Answers Search terms with lower volume than "Fat head keywords"
If your website ranks 1,9,98 and 112 for four different keywords, on which keyword should your website
first target SEO effort? - Answers The keyword on which your site ranks #9
The benefits of mapping are - Answers Organise SEO efforts across the many search phrases the website
is targeting
make sure the most appropriate webpage shows up on the SERP for every search phrase
Prevent keyword cannibalisation in a website's SEO efforts
Why is a high bounce rate a negative sign of a webpage's quality? - Answers Because this behaviour
indicates that the searcher did not like what they say or find what they were looking for
A company wishing to rank for local searches should first - Answers Register and verify its business with
Google's My Business
What is the anchor text of this link?
<ahref=http://jane.com>Fashion deals</a) - Answers Fashion deals
I place the following link on my website:
, <arel="nofollow"href=http://jane.com>Fashion delas</a). How will this link be treated differently by the
search engines? - Answers The link will not pass link authority to Jane.com
Two competing websites have the same number of links. Website A received all of its links between
January 2016 and January 2017. Website B received its links from January 2016 to present. Which
website is likely to rank higher today for a search that is equally relevant to both sites? - Answers
Website B because it has a higher link freshness
Why is receiving 100 links from 10 different websites better than receiving 100 links from the same
website? - Answers Links from 10 websites mean a high link diversity than links from one website
An editorial link is - Answers A link created voluntarily by another website owner because he/she values
the website's content
Sending out press releases to entice news organisations to do a story about a company can result in links
from these news organisations websites. These links would be considered - Answers Editorial links
Writing a blog post for someone else's blog and including links to one's own site would give a website
what kind of links? - Answers Manual links
Content marketing differs from advertising in that - Answers Content marketing is meant to entice
readership/viewership on its own merits
A major advantage of creating content specifically with the goal of ranking well for a popular search
phrase is that - Answers The content will have built in distribution
Which of the following is not a match fro selecting search ad types? - Answers Precise match
An advertiser wants to show search ads to people searching for running shoes. She wants her ad to
show only for searches who use "running" or a close variant but wants to allow for broader matching to
"shoes". Which keyword will accomplish this? - Answers +running shoes
A website that sells high end ties notices that its ads are showing up for searches that include "cheap".
Because its ties are expensive, it does not want its ads to show up for searches using the word "cheap".
What should this advertiser do? - Answers Add the word "cheap" to its negative keyword list
An experiment on eBay showed that advertising on branded keywords were not profitable because -
Answers Searchers clicked the organic listening when the advertised listing was not available
In what way is the final URL the most important part of a search ad? - Answers If the final URL is wrong,
searchers cannot reach the website properly
Which of the following is NOT recommended to be shown in a search ad? - Answers Reference to
competitors
To conduct an A/B test on an ad copy, an advertiser merely has to - Answers Create multiple ads in an ad
group
Organic search results are typically displayed - Answers Below paid ads
For a search engine, "relevance" refers to - Answers The extent to which a webpage's content matches
the searcher's query
Jane.com sells clothing and accessories. They want their line of maternity clothing to show up on search
pages that include 'maternity'. What should the URL for the maternity category page be? - Answers
https://jane.com/maternity
Including the wording "maternity" in the alt text and file name of several images on the maternity
category of Jane.com will improve the page's relevance score searches using the word "maternity", what
other benefits can result from this? - Answers The images are more likely to show up on image searches
that use "maternity".
even a highly relevant keyword may not be worth pursuing in your SEO if - Answers The keyword has no
traffic
"Long tail keywords" are - Answers Search terms with lower volume than "Fat head keywords"
If your website ranks 1,9,98 and 112 for four different keywords, on which keyword should your website
first target SEO effort? - Answers The keyword on which your site ranks #9
The benefits of mapping are - Answers Organise SEO efforts across the many search phrases the website
is targeting
make sure the most appropriate webpage shows up on the SERP for every search phrase
Prevent keyword cannibalisation in a website's SEO efforts
Why is a high bounce rate a negative sign of a webpage's quality? - Answers Because this behaviour
indicates that the searcher did not like what they say or find what they were looking for
A company wishing to rank for local searches should first - Answers Register and verify its business with
Google's My Business
What is the anchor text of this link?
<ahref=http://jane.com>Fashion deals</a) - Answers Fashion deals
I place the following link on my website:
, <arel="nofollow"href=http://jane.com>Fashion delas</a). How will this link be treated differently by the
search engines? - Answers The link will not pass link authority to Jane.com
Two competing websites have the same number of links. Website A received all of its links between
January 2016 and January 2017. Website B received its links from January 2016 to present. Which
website is likely to rank higher today for a search that is equally relevant to both sites? - Answers
Website B because it has a higher link freshness
Why is receiving 100 links from 10 different websites better than receiving 100 links from the same
website? - Answers Links from 10 websites mean a high link diversity than links from one website
An editorial link is - Answers A link created voluntarily by another website owner because he/she values
the website's content
Sending out press releases to entice news organisations to do a story about a company can result in links
from these news organisations websites. These links would be considered - Answers Editorial links
Writing a blog post for someone else's blog and including links to one's own site would give a website
what kind of links? - Answers Manual links
Content marketing differs from advertising in that - Answers Content marketing is meant to entice
readership/viewership on its own merits
A major advantage of creating content specifically with the goal of ranking well for a popular search
phrase is that - Answers The content will have built in distribution
Which of the following is not a match fro selecting search ad types? - Answers Precise match
An advertiser wants to show search ads to people searching for running shoes. She wants her ad to
show only for searches who use "running" or a close variant but wants to allow for broader matching to
"shoes". Which keyword will accomplish this? - Answers +running shoes
A website that sells high end ties notices that its ads are showing up for searches that include "cheap".
Because its ties are expensive, it does not want its ads to show up for searches using the word "cheap".
What should this advertiser do? - Answers Add the word "cheap" to its negative keyword list
An experiment on eBay showed that advertising on branded keywords were not profitable because -
Answers Searchers clicked the organic listening when the advertised listing was not available
In what way is the final URL the most important part of a search ad? - Answers If the final URL is wrong,
searchers cannot reach the website properly
Which of the following is NOT recommended to be shown in a search ad? - Answers Reference to
competitors
To conduct an A/B test on an ad copy, an advertiser merely has to - Answers Create multiple ads in an ad
group
