FULL NAMES:
STUDENT NUMBER:
MODULE CODE: ENG2602
MODULE NAME: GENRES IN LITERATURE AND
LANGUAGE: THEORY, STYLE AND POETICS
ASSIGNMENT: 01
QUESTION 1: COMMERCIAL PERSUASION
DUE DATE: 12 MAY 2025
, QUESTION 1: COMMERCIAL PERSUASION
The advertisement for Hilton Clearwater Beach Resort & Spa presents a vivid and
appealing promotional message aimed at attracting individuals or groups seeking a
luxurious coastal getaway. Framed within a full-colour image of a palm-lined poolside
resort, the ad opens with the phrase "Rediscover the Legend," which is intentionally
crafted to evoke nostalgia while also promising a rejuvenated experience. The target
audience includes both tourists and corporate clients, especially those looking for an
ideal location for leisure or events. The advert’s persuasive purpose is clear, it aims to
prompt potential guests to choose Hilton Clearwater Beach for their next vacation,
retreat, or meeting. The tone is refined and welcoming, suggesting comfort, class, and
a sense of exclusivity. At first glance, the image of the resort already evokes tranquillity
and prestige, while the accompanying text reinforces Hilton’s reputation as a top-tier
destination. The layout, phrasing, and imagery are all strategically selected to support
the advert’s goal through a blend of emotional, visual, and logical appeals.
The “Attract” phase of the AIDA model is strongly executed through both visual and
textual elements. The high-resolution image of the resort, dominated by a turquoise
pool, towering palm trees, and an inviting skyline, is used to visually capture the
reader’s attention. As stated in the ENG2602 Study Guide, advertisers often use
photographs of serene environments to “create a visual promise of luxury, calm and
satisfaction” (2021:39). This visual appeal is enhanced by the elegant font and golden
hue of the phrase “Rediscover the Legend.” The word “Legend” not only elevates the
resort’s brand but also suggests that this experience is iconic and timeless. It pulls the
viewer into a narrative that this resort is not just a place to stay, it is a return to
something grand. The use of the word “rediscover” implies that the resort has
undergone improvements, giving both former and new guests a reason to look again.
The image and slogan together grab attention, planting a strong first impression that
encourages the reader to keep exploring the details of the ad.
Interest is maintained through a concise but informative body of text that details the
resort’s facilities and renovations. The ad mentions a “spectacular multi-million dollar
renovation,” which adds a layer of credibility and freshness to the offering. The phrase
STUDENT NUMBER:
MODULE CODE: ENG2602
MODULE NAME: GENRES IN LITERATURE AND
LANGUAGE: THEORY, STYLE AND POETICS
ASSIGNMENT: 01
QUESTION 1: COMMERCIAL PERSUASION
DUE DATE: 12 MAY 2025
, QUESTION 1: COMMERCIAL PERSUASION
The advertisement for Hilton Clearwater Beach Resort & Spa presents a vivid and
appealing promotional message aimed at attracting individuals or groups seeking a
luxurious coastal getaway. Framed within a full-colour image of a palm-lined poolside
resort, the ad opens with the phrase "Rediscover the Legend," which is intentionally
crafted to evoke nostalgia while also promising a rejuvenated experience. The target
audience includes both tourists and corporate clients, especially those looking for an
ideal location for leisure or events. The advert’s persuasive purpose is clear, it aims to
prompt potential guests to choose Hilton Clearwater Beach for their next vacation,
retreat, or meeting. The tone is refined and welcoming, suggesting comfort, class, and
a sense of exclusivity. At first glance, the image of the resort already evokes tranquillity
and prestige, while the accompanying text reinforces Hilton’s reputation as a top-tier
destination. The layout, phrasing, and imagery are all strategically selected to support
the advert’s goal through a blend of emotional, visual, and logical appeals.
The “Attract” phase of the AIDA model is strongly executed through both visual and
textual elements. The high-resolution image of the resort, dominated by a turquoise
pool, towering palm trees, and an inviting skyline, is used to visually capture the
reader’s attention. As stated in the ENG2602 Study Guide, advertisers often use
photographs of serene environments to “create a visual promise of luxury, calm and
satisfaction” (2021:39). This visual appeal is enhanced by the elegant font and golden
hue of the phrase “Rediscover the Legend.” The word “Legend” not only elevates the
resort’s brand but also suggests that this experience is iconic and timeless. It pulls the
viewer into a narrative that this resort is not just a place to stay, it is a return to
something grand. The use of the word “rediscover” implies that the resort has
undergone improvements, giving both former and new guests a reason to look again.
The image and slogan together grab attention, planting a strong first impression that
encourages the reader to keep exploring the details of the ad.
Interest is maintained through a concise but informative body of text that details the
resort’s facilities and renovations. The ad mentions a “spectacular multi-million dollar
renovation,” which adds a layer of credibility and freshness to the offering. The phrase
